What are the biggest challenges facing your company today? Are they the financial collapse, global recession, reshaping the existing business model and strategic priorities, or changing technology paradigms covering mobile, social and cloud? Or is it something much more fundamental than any of those?

Is your company losing touch with your most precious asset -- your employees? Are your employees truly engaged and aligned to your corporate mission? 

If you believe the recent HR studies, employee engagement is at an all-time low. The pressures of today’s work environment continue to alter how businesses operate, how companies engage with their employees and ultimately how people connect with their companies.

The global recession has made it more difficult to maintain high levels of engagement, as pay freezes, benefit cuts and layoffs permeate the workforce.

This recession-battered workforce has some of the lowest levels of engagement and job satisfaction in years. Confidence in leaders and managers is disturbingly low. According to a Towers Perrin study, only a fifth (21 percent) of the workforce is engaged, twice as much (41 percent) feels enrolled, a third (30 percent) feels disenchanted and almost a tenth (8 percent) feels disengaged. These are alarming statistics and should serve as a wakeup call to companies that the status quo is no longer cutting it.

Compounding this are the technological advancements that are producing more information, more channels to conduct business with end customers and more demands on the typical knowledge worker.

In addition, the digital native workforce (the millennial generation) is about to enter the workforce with an entirely different set of expectations around work environments and practices. For them, work is what they do, not where they go. The very idea of many corporate structures, with their rigid functional boundaries, is viewed as limiting and stifling creativity and innovation.

But there is still plenty of opportunity to leverage these new technologies to transform the workplace, and companies can learn a lot from this new digitally savvy generation.

Challenges Affecting Employee Engagement

First, it’s important to understand some of the key challenges employees are facing:

Information Overload

The amount of information that a daily knowledge worker faces is alarming. According to the New York Times, the average American worker consumes 34 GB of information and reads 100,000 words in a single day. This has increased by an average of 6 percent each year, amounting to a 350 percent increase over the past 25+ years. And, the information is coming through multiple channels including emails, social networks, phones and e-readers. The bottom line is employees are overloaded with information!

Hyper Multi-Tasking

All of this information comes through a variety of channels which forces an unhealthy amount of multi-tasking. Workers today are continually distracted. Computer users change windows or check email and other programs an average of 37 times an hour. Distracted, unfocused employees costs organizations millions of dollars per year due to lost productivity.

Antiquated Work Environment


Many employees still have a richer experience in their home office than they do in their work environment. They have more computing power, un-restricted access to the Internet, flexibility with which mobile devices to use, desktop video conferencing and chat. A key step in engaging workers is to ensure they have the tools and environment to be productive.

Ineffective Work and Collaboration Techniques

Many companies spend a majority of their work time either in meetings, on conference calls or responding to email. For many, these activities define work. But how effective are all of these? According to a recent McKinsey study, workers spent more than 28 hours a week on rudimentary tasks such as email, searching for information and collaborating internally. Knowledge management and collaboration tools and techniques are still in the early stages in most enterprises.

Poor Communications and Lack of Transparency

As obvious as this may be, lack of consistent communication is still cited by employees as a key frustration which leads to lack of engagement. These are messages from leadership about business objectives, changes that are occurring and what is required of employees. Corporate communications is the primary connection point between the majority of employees and executive leadership, but messages usually break down at the mid-management or immediate manager level.