With all that has been studied, written about, developed and tweaked in the area of the social enterprise, why are some of the world's leading organizations still struggling with their social initiatives? Is there something that all of the pundits are missing?
The answer is the elephant in the room. We can discuss solutions until we’re blue in the face, but the answer lies within the evolving dynamics of work styles that we’re seeing across the board at business and enterprises.
Evolving Work Style Dynamics
Plenty of large organizations have told me that they haven't yet adapted their social solutions to the shifting consumption and interaction patterns of content. What’s driving that is the continued mobile boom and BYOD trend, which have created our 24/7/365 work culture. These evolving work style dynamics have a ripple effect on the success of the applications, devices and content that organizations make available to their employees.
Changing Consumption Patterns
In most organizations, professionals are increasingly mobile, enjoying new freedoms thanks to their mobile devices and extensive wireless infrastructure worldwide. Along with these freedoms and multiple access and consumption options, professionals can choose which devices they use, when they use them and what types of tasks they engage in when they use these devices. Whether it’s corporate email access or corporate portal access, third party cloud services, or Facebook and LinkedIn -- professionals are looking to stay on top of their work-life with their devices.
Full Plate Syndrome
Professionals deal with a constant stream of information and tasks. The changing organizational dynamics leave very little time to focus during the workday to perform even the most essential of their job tasks. Given the business challenges of the last few years, many professionals are struggling to keep up with growing responsibilities for their organization, without commensurate team growth. They have a "full plate." In fact, most enterprises today are something of a three-ring circus.
In this environment, savvy, well-trained and disciplined individuals triage their time between essential activities and optional activities, prioritizing tasks such as: checking for critical email and phone messages, preparing for the next meeting, collaborating on priority, deadline driven projects, and/or interacting with mission critical LOB applications that are part of their daily workflow.