This week Deb Lavoy struck a chord with her article which said social is not about technology or about corporate culture. Jacob Morgan sparked discussion when he wrote that there's no such thing as a social business. Both perspectives (and the related comments) are thought provoking and, if you missed them, worth a quick weekend read.

We need to remember that for the everyday worker, the organization, the customer, times have changed -- social is a big part of that change.

Let's look at the strategies and technologies that help make us more social creatures. Here's a good start:

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