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To Email or To Collaborate: Unlocking Value of Social Collaboration - Page 2

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This is where social collaboration can be most effective; it eliminates the time spent digging through email and overcomes global barriers, while also creating an atmosphere to easily tap into the talents and ideas of knowledge experts across the organization.

Listed below are numerous benefits and competitive advantages that organizations receive from making the switch from email to a social collaboration platform:

  • Provides a more efficient way for managing communication — By providing a single social platform for users to collaborate, multiple employees can communicate with each other in real-time, instead of waiting for feedback on documents via email.
  • Improves employee engagement — When working with a team or group with common interests on a specific project or business process, these tools encourage sharing and engagement due to the open, transparent nature of a the communication platform.
  • Fosters creativity and innovation — Through crowdsourcing, team members can brainstorm together for innovation based on collective ideas and decisions.
  • Leverages or uncovers hidden talent — Offers easy access to knowledge experts to weigh in on specific topics and discussions.
  • Increases productivity — Brings people together to brainstorm solutions and solve complex business challenges quickly and efficiently. All team members can see filtered conversation threads, and therefore can offer instant, valuable insight and feedback as opposed to searching through inboxes. According to a recent McKinsey study, improved communication and collaboration using social technologies can increase productivity by 20 to 25 percent.
  • Breaks down silos — Helps teams work more effectively across departments and regions, especially when in remote locations.
  • Promotes transparency – Information that can be used by more people within the company, does not sit in an isolated environment but is available and is retained for anyone when they need it or want it.
  • Secure and reliable means of communication — Advanced social collaboration platforms provide a secure environment for conversations to happen in real time.
  • Easy to filter, save and file information — Unlike email, conversation threads are filtered to provide relevant, time-sensitive information. Messages are more easily searchable and presented within context.

When implemented and managed correctly, social collaboration tools can provide major benefits in solving business problems through collective brainstorming and knowledge sharing, and tapping into experts on specific conversations or topics. Teams are at a business advantage for innovation, greater efficiency and rapid problem solving than those who still rely on email.

Image courtesy of Nikola Bilic (Shutterstock)

Editor's Note: Curious to read another perspective on email? Read Erik Hartman's Email Isn't Dead Yet


About the Author

Daanish Khan is Head of Marketing and Strategy for Formicary Collaboration Group where he manages product and marketing strategies for FCG's MindLink collaboration software platform. Daanish has a passion for developing strategies that enable early stage companies to achieve their full growth potential.

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