It's Social Business February here at CMSWire and we thought it would be pretty informative to have a look back and give you a rundown of the Top 10 Social Business articles of 2011.
Read on to learn more about social business and how it's changing enterprises...for the better.
Mark Fidelman (@markfidelman): It helps to have a list of top business communities that you can reference. Communities that are differentiated and stand out amongst their peers. Communities that generate revenue, lower costs or in the best situation, do both.
In fact, I won’t sugar coat it. If you are planning to build a community that does not have revenue or cost reduction as its main goals, then you are wasting your time. At least if you are in business for profit, and most of us are.
Deb Lavoy (@deb_lavoy): "Social Business" is not about technology, or about "corporate culture." It is a sociopolitical historical shift that is bigger, broader and much more fascinating.
A new perspective is changing how we think about society, politics, interpersonal relationships, science, government and business. New approaches are emerging. Learning and self-expression are exploding. Values are changing. Leadership is changing. The economy is changing. Change itself is changing — it is accelerating and becoming the norm.
Dion Hinchcliffe (@dhinchcliffe): Many businesses are implementing social software of some kind in their organizations these days. Typical examples include social intranets, enterprise social networks, or social collaboration applications such as wikis or social content management systems.
Some organizations have been more successful than others with social business while others — though they still see benefits — find them less strategic. Yet it's clear today that many organizations are indeed reaping significant rewards in terms of productivity, knowledge retention, innovation and other measures of business performance as they apply social media to the way they work.
David Coleman (@dcoleman100): Is Web 3.0 just hype, or are people actually working with these technologies? Do people even understand what Web 3.0 is? That is what we endeavored to find out when in June 2011, we did a survey of about 200 people to see if they understood and were applying Web 3.0. Some of the answers we got back were expected, but we also did get some surprises.
Dion Hinchcliffe (@dhinchcliffe): In these often-trying economic times, a tide of sometimes overwhelming change in technology and its disruptive consequences has begun rolling over our organizations. We've all seen it in the media, in our homes, at our workplaces. It's not too much to say that the entire landscape of how we work and live is steadily being transformed, one piece at a time. The root causes are fairly obvious because they're happening all around us: the Internet revolution, the smart mobile revolution, the social media revolution, the rise of the cloud, the vast new flood of information in our daily lives and the fact that we're getting more and more comfortable with technology being deeply embedded in our day-to-day activities, even if we don't always realize it. The same transformation is happening to businesses, just more slowly and often with a bit more turbulence.
Martin White (@intranetfocus): As a teenager this Bob Dylan track, released in 1964, seemed to me to capture the changes that were taking place on the political and social landscape. Over the last few months I have started to feel it is more like an anthem for doomed intranets.
When your business is called Intranet Focus Ltd. raising the issue that intranets are doomed may seem like commercial suicide, but I think it is time for a dose of reality. There are many excellent intranets in the world, and when I see the outcomes of the Intranet Innovation Awards and the Nielsen Norman Intranet Design Annuals I envy the employees of the organizations that have been recognized for intranet excellence.
Andrew Wright (@roojwright): The previous article, 50 Ways to a Better Intranet, listed 20 ways an intranet can be improved in the areas of finding information, completing work tasks, interactivity and improving intranet performance. This article provides 30 more ideas for a better intranet in the areas of content, maintenance (governance) and look and feel.
All of the information is based on case studies from the Worldwide Intranet Challenge (WIC), a free web-based intranet benchmarking service.
Oscar Berg (@oscarberg): Many organizations, enterprise software vendors not the least, have treated employees and consumers as discrete categories of people, almost as if they were different species. The truth is, of course, that we are both employees and consumers depending on the context.
During recent years, we have seen how our changed attitudes and behaviors as individuals when it comes to information seeking, sharing, communication and socializing with people are also affecting our attitudes and behaviors at work.
Tim Zonca: We’ve been down this road before. A disruptive technology comes along, upending the status quo and delivering significant improvements in enterprise productivity. Eager to catch the wave, legacy providers give their products a makeover, adding some new features and re-positioning them as next-generation solutions.
The motivations are understandable. Vendors want to rejuvenate aging products, and customers want to squeeze more utility from existing investments. Sometimes the bolt-on strategy buys a little time.
Andrew Wright (@roojwright): Follow the lead of successful startups and you'll find valuable lessons to improve your company's intranet.
Many startups have resulted from the founder solving his or her own problem. Yahoo!, Hotmail, Del.icio.us, Craigslist, Six Apart and TripAdvisor are all examples of companies that began this way.