This week at CMSWire, the air was charged with Social Business love. Our experts shared different viewpoints on what it takes to create a truly social enterprise and spread a little love for document management. We were reminded the challenges and rewards inherent in innovation and tasked with moving past the pain to reap the benefits of social business. All a good lead up to next Wednesday’s Social Business Tweet Jam -- come by and share the love!
Social Business Means Never Having to Say You’re Sorry?
Billy Cripe (@billycripe): It is Valentine’s Day and love is in the air. Philosophers and poets have theorized about what it means to be human and to love. They have defined community, explained empathy and descried the connections we have with each other when we’re in love. These days it is often social technology that is making those connections.
So what can love teach us about social business? Here are 3 familiar principles of love, oft examined by poets and philosophers, and what they have to teach us about social. At the end of this you should be able to say I <3 Social.
Hyoun Park: The term Social Business has been badly abused by technology vendors, end user associations and even well-meaning employees seeking to align specific technologies with business improvements. Based on public-facing information, one could think that this term is a form of social networking, the next generation of unified communications, a data-driven middleware solution, or simply the day-to-day interactions that we already pursue with our fellow co-workers.
Scott Raskin (@mindjetceo): Constant innovation is a crucial part of surviving today’s competitive landscape, and collaboration is a key enabler. The problem with knowing, however, is that it often doesn’t translate into doing.
In this article I’ll share four ways I’ve helped my teams bring tangible innovation back into the work place.
- Define Innovation
- Nurture Individual and Team Success
- Leverage Your Collective Brain with Anywhere, Anytime Tools
- Embrace Data & Failure
Scott K. Wilder (@skwilder): Since all companies want to succeed in business, they should try to utilize all of the latest tools that can better connect them to their customer and prospects – in this case social media. In fact, the SHOMI (Sap, HP, Oracle, Microsoft and IBM) companies are all using social strategies and technologies to better engage with their customers.
The term "Social Business" has been completely redefined from its original meaning. For those of you that don’t know, the term was coined by the Noble Peace Prize Laureate Professor Muhammad Yuna. And now that phrase seems to have migrated away from its ethical goals of helping people with pressing needs, to helping enterprise organizations sell their products and services.
Rob Vandenberg (@robvandenberg): “Ich bin ein Berliner.”
John F. Kennedy announced this famous phrase in Germany on June 26, 1963. Kennedy’s statement, which translates to “I am a citizen of Berlin,” became a famous symbol for international unity. These days, American businesses could be saying the same thing, but in countries around the world.
U.S. based multinationals are selling as much or more abroad as they are at home. More than 50 percent of the S&P 500’s growth comes from overseas. It is standard practice for corporations to have employees, partners and customers around the world.
As Kennedy knew, when there are international allies involved, good collaboration is a must.
Shall I Compare My Website to a Summer's Day?
Gerry McGovern (@gerrymcgovern): "Techmeme has redesigned," Gabe Rivera founder of the popular technology news site wrote in January 2012. "Drudge Report is now indisputably the web's ugliest news site."
I use Techmeme all the time. I find it an excellent news website. It's a collection of well-selected links to important issues in the technology industry. It doesn't look pretty but it works fine for me. Asides from the quality of its stories it also has black text on white background and a fairly large size, legible font.
Gabe Rivera claims that Drudge Report is "the web's ugliest news site." That's probably true, as well as the fact that Drudge Report is one of the web's most influential and most highly trafficked websites. Again, it's a bunch of carefully selected links laid out in the most basic manner possible.
Simon Lande:Today's managers of web content are increasingly taking responsibility for a wider array of consumer’s needs. Prospects are engaged at the top end of the sales funnel, nurtured with content through the buying process and further informed once they become customers.
In this extremely noisy environment, it is essential to take advantage of every visit to your website to create a lasting, positive impression.
To this end, tools that offer Web Engagement Management (WEM) solutions have been among the hottest topics among marketers and web content management providers.
Bob Clary (@webucator): This is the fifth in my series exploring the new Google Analytics Platform components in detail. For this article, I'm going to spend some time going through the mobile reports, a feature that Google has improved to show users some great information on mobile website visitors.
Let’s Talk Documents, Baby
Steve Youngblood (@salestrakr): Online document distribution systems have changed the way we view our brochures, white papers, transcripts, research studies, training materials, press releases and presentations. These services started with similar purposes, but have evolved in time to quite different offerings. Where do they diverge?
Almost 6 years ago, the founders of Slideshare and Scribd (pronounced skribbed) launched their online document distribution services. Both services provide an “upload once, deliver anywhere” approach allowing a company or person to expose original written content through search, social sharing and through the embedding of uploaded documents into web pages.
Virginia Backaitis: Sometimes a headline just makes you wonder. What part of it is "real" news? What part of it is true? What part of it might be easily misconstrued?
Consider the beauty (from English technology journal v3.co.uk) that flew across my tweetdeck late last week:
“Cloud computing central to EMC's future as it turns its back on social and mobile”
Whisper Sweet Nothings to Information Management
What I want to do in the next few posts is walk through a process that, while by no means a silver bullet, gives you a better chance of success than the typical approach.
You can read my previous post to get more details, but the gist of it was, if you’re going to build a successful SharePoint application, you need to know what your users are going to do with it and what capabilities they require to do so.
Mimi Dionne (@cawprhyd): Jesse James Garrett quietly published the second edition of his requisite “The Elements of User Experience” last year, almost ten years after the first volume issued. Reading his book in light of today’s SharePoint governance plans is a fascinating hindsight exercise.
Mr. Garrett’s work is essentially a forerunner to them. The second edition is as relevant as the first: if you’re a classically trained Records person, chances are you could use some summary advice. I recommend incorporating his guidelines into your SharePoint 2010 Records Governance Plan if you’re producing one for your organization.
Kimberly Samuelson (@laserfiche): In a previous article, I wrote that “the definition of enterprise has expanded beyond technology and now means ‘applications, systems and processes that are critical to the survival and growth of the organization.’” Developing a strategy around the process of technology integration is perhaps the most important thing you can do to ensure success in today’s information economy.
Organizations today are seeking to make more efficient use of technology investments, using existing enterprise components to develop new capabilities. Integration connects multiple systems so that they can share meaningful data to improve workflow, customer service and the speed of decision making enterprise-wide.
Steven Pogrebivsky (@metavistech): Organizations deal with a lot of confidential information every day, information that is typically managed using business applications, like SharePoint. That means that properly implemented and managed security is critical to these applications.
With SharePoint, you can implement effective security, but managing it with the tools you get out of the box isn’t the easiest. Here we look at the challenges you will face managing security and permissions within SharePoint and discuss why you should make it a key element of your Information Architecture plan.
That's it for this week. Be sure to check in next week as our experts continue to share their insights on Social Business (including another opinion on the ongoing Knowledge Management vs. Social Business debate) and stop by Wednesday's Tweet Jam to ask questions and gain insights live!