Thanks to everyone who joined us at our #socbizchat Tweet Jam this week. The topic was the evolution of  enterprise collaboration, and we sought to better understand what collaboration is, how it works best, how we can prepare to overcome its challenges, and learn where it's going. As always, the conversation was fun and informative, representative of the talented and experienced voices that took park. Let's take a look.

100% Organic Collaboration

Working collaboratively, definitions of collaboration began to take shape with several themes beginning to emerge. Concepts such as productivity, utility, value and shared goals were discussed, as was the idea that the best collaboration is organic and unforced.

Easy to Use, Convenient & Fun!

Much like anything that is used in the enterprise, ease of use is always appreciated. Panelists also agreed that usefulness is also necessary, for there's no point in collaborating with each another if it's not going to bring you closer to a goal. Additional elements cited included flexibility, convenience and fun!


Social & Productive

Social is as social does. Being social has been an element of collaboration for some time now, but the advent of social tools like Yammer or DropBox have definitely helped facilitate better group work in a global workforce. Many panelists noted that these social tools haven't made us more social, but have enabled us to work together more efficiently.


The Perils of People & Culture

Not surprising, people and culture topped the list of challenges standing in the way of successful enterprise collaboration. It's essential that collaboration tools be an extension of the culture in which they will live and not something forced. Additionally, user adoption is always an issue (SharePoint anyone?) so it's critical that collaboration adds value and not waste time.