davidhillis Q4: ROI is always important. But is often hard to measure. Social ROI is Earned not Purchased

Greg2dot0 Q4. It's not just about ROI, but ROExperience. Often the stories prove the value far better than any metrics

B2Bface2face soft and hard ROI are key to distinguish - whats the value of engagement, participation, site loyalty for your business?

lehawes Q4: If you are required to show ROI, that means that your senior executives don't understand the key social concept of emergence

themaria Q4: Your social business is not going to always fit nicely into an ROI calculation. Lots of impacts are indirect.

jacobm according to the report chess media group put out 73% say solving a business problem is as good as showing a financial ROI

ITSinsider Q4 not your grandfather's ROI (how long before we make $ on this ERP investment?). it's nuanced. need to demonstrate value.

pmpinsights Q4: Biz case is same across industries. Foster collab, share/capture knowledge, professional development/learning, etc..

jdavidson Q4: Demonstrating ROI is critical as executives care about it. Easiest way to do this is aligning w/ existing Business KPI's

themaria What's the ROI of email? Why should social be any different?

alanlepo Q4: Social should not needs its own ROI as it should not be a standalone project but tied into business processes.

arslogica Q4 People don't do things they don't believe they'll get a return on. Without belief in positive ROI,they don't do them.

KathyHerrmann #smROI requires aggregating 1. op metrics, 2. social metrics, 3. biz results. Not always easy but can be determined.

ITSinsider what's the ROI on discovering something previously unknown and valuable via social collaboration? how can you predict that?

jacobm some orgs want business value some want roi, if u don't set up metrics/data points (anecdotal or data drive) u will get neither

arslogica Q4 Bottom line: If you believe a social business tool will help you achieve a goal, cost-effectively, use it. Prove it later.

5. Is working in the stream replacing or complimenting document-oriented work models? 

Are we moving away from email and a document-oriented work model? Another interesting discussion with tweets for and against the idea of a stream-oriented work model taking over. The truth is, documents aren't going anywhere, email may, but not documents. But as Ramesh Swaminathan tweeted, "Q5 documents are not being replaced. The process of creating, managing and distributing docs have changed.". But the stream is taking us to new places and levels of collaboration -- and that's a good thing.

ITSinsider Q5: (my god, I hope so.) but, sadly we're just in the beginning from all indicators.

davidhillis Q5 - 1. I do not think documents are the target. I think email is.

lehawes Q5: Complimenting. Documents are (and will continue to be) anchors for social interaction displayed in activity streams.

jdavidson Q5: I think they are complimentary. Adding a social layer to existing process and docs enriches the process. Look at Netflix!

dpontefract Naive to think that both can't (or won't) co-exist well into the future. It's an ultra marathon not a light switch.

yaacovc Documents needs to become Social, more connected to People, Documents are one of the Artifacts of the Social Enterprise

alanlepo Q5: Stream-based UIs compliment "content" (not just document) based work modes. They enable people to discover, share & comment.

Bandrew Q5 The stream is an accompaniment to file-based collab. Both are required, important and symbiotic

themaria Q5: to be successful you have to compliment, and even better integrate. Stream has to be part of other biz processes

evankduffy Q5 It depends on the end goal: Informal needs work in the stream, but enterprise biz needs should have a documentation process

pmpinsights Q5: The stream is a dashboard for aggregation & interaction. It compliments document work (e.g. document was uploaded/updated) 

6. How can enterprises avoid having the Social Platform become yet another information silo?

We don't need no stinky silos. We have enough of them already that we are trying to integrate together. Social is becoming a fundamental element of how we work today, so it has to be part of our current systems, a layer maybe, or something even more embedded in our processes.

davidhillis Q6 - They don’t. You just make it interoperable. REST. Unified content silos died an un-glorified death called ECM.

misandracmoran Q6 - Social has to be tied to business process - in context of the work it supports.

CeciliaEdwards Q6 Avoid becoming an information silo by integrating social with your other it and communication infrastructure

lehawes Q6: If it's really a platform, it won't be siloed. Will integrate/interop with other enterprise systems.

arslogica Q6 Despite what we say about what orgs *should* do, social platforms will still sometimes turn into silos. People are people.

alanlepo Q6: Easy. Don't deploy social tools just for the sake of doing it, but instead focus on cross-departmental business processes.

jdavidson Q6: Make the social platform central to the audience.Don't isolate off the side of your website or intranet.Replace them with it

ITSinsider RT @tdebaillon: The platform is neither an end destination, nor another system of records. Conversations matter, not the tools.

davidhillis Q6 - Silos tell us where information lives. A social silo can be a good thing. Most social evaporates.

themaria Q6: integrate integrate. Make it part of existing processes. Figure out what flows in & out. And make it x-functional!

ThinkBluePR Q6. Enterprises can establish a social policy & governance so social platforms are used for business activity & business value.

Final Thoughts

I enjoyed the discussion in this tweet jam session. Lots of great perspectives. But in many ways it just leaves more questions. Everyone is learning as they go, and the outcomes are going to be different based on the organization, its overall business strategy and how it implements its social initiatives. It's still important to learn about how others are doing it and what they are learning, just take that information and apply it to your own strategy where it makes sense.

Huge thanks to all of the panelists who agreed to come and share and to everyone else who dropped by.