According to most, last week’s VMworld was a huge success.
The big news?
A wave of new products and services designed to help IT accelerate their adoption of a software-defined data center architecture and take advantage of the value of advanced virtualization in areas such as networking and security, storage and availability, and management and automation. (In other words, let us show you how our virtualization technologies will protect you and, at the same time, give you all the advantages of the Cloud.)
The news on Socialcast?
There wasn’t any. Zip. The VMware press releases we saw didn’t even contain the word. And that’s disappointing. Maybe not to most of the 22,000 who attended VMworld last week, but to those of us who follow, work with, and/or use Socialcast, it was disappointing. Even the analysts were a little taken aback.
No news is bad news, Lepofsky told me backchannel. Perception is everything.
Now it seems the word Socialcast did appear on a slide, but that it might have been put there last minute and that very little, if anything, was said about it.
Socialcast looks like it was added at the last minute on this EUC slide #VMworldAnalyst— Gunnar Berger (@gunnarwb) August 26, 2013
EUC, by the way, stands for End User Computing.
After nagging almost every analyst at VMworld, one of them told me that he was assured that Socialcast is an important part of Horizon’s future; that was all the detail that he got.
For those unfamiliar with VMware’s Horizon Suite, it’s a technology bundle that has been designed to provide mobile users with secure, consistent, 24/7 access to their desktop, applications and data from any device. The idea being that it enables enterprises to get the consistent governance they need, while workers enjoy separate personal and business workspaces independent of the device that they use.
Now there were some announcements made around Horizon; the most notable of which is that VMWare plans to offer Desktop as a Service (DaaS). Analyst Brian Madden writes that “you will be able to buy a desktop-as-a-service Windows desktop from VMware, paying them to use it. They host it, they run it, you use it.”
When this will happen is anybody’s guess. And what role will Socialcast play in VMware’s Horizon offering, we haven’t a clue.
Why No News?
It could be that VMware didn’t know (and maybe still doesn’t know) what it wanted to do with Socialcast until recently and therefore made no big plans for it. After all, late last year (and much of this year) VMware and EMC outsiders (and even some insiders) thought that Socialcast was headed to its mother company’s EMC IIG (Documentum) which is badly in need of a Social component.
It didn’t seem like a far-fetched assumption, especially because VMware CEO Pat Gelsinger spent much of the last 18 months hacking off VMWare-owned products as if they were anchors immobilizing a ship that needed to move to new waters, and pronto. “We need to get back to our core.” (paraphrasing here), he kept insisting; and it’s hard to see how Socialcast belongs there.
Not only that, but Gelsinger (when he was at VMWare mother-company EMC) is on record saying that:
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