This week our contributors shared more pieces of the social business puzzle, reminding us once again (to mix metaphors) that a true social enterprise is like an ecosystem, relying on each element for survival.
Who should "own" social business? What role does content management play? Is age a factor? Our contributors tackled these questions and more this week and will be taking them on again next Wednesday during our Evolution of Collaboration and Communication in the Enterprise Tweet Jam. Hope to see you there!
Connecting the Social Dots
Michael Idinopulos (@michaelido): Social is big, and getting bigger.
Nigel Danson (@nigeldanson): It is evident that over the last decade that intranets have dramatically changed and adapted, according to business requirements. The biggest development of intranet evolution is that it’s easier for anyone to upload content, which is great, but has resulted in the modern day intranet flooded with content.
Seth Miller (@millersys_seth): As 2012 comes to a close, it’s safe to say that the modern intranet has become a mission-critical resource for most in mid to enterprise sized organizations. If we were to look at an intranet today and compare it to the 2009, 2006 and 2003 versions within those organizations, the differences would be nothing less than striking in terms of their effectiveness and impact on the overall organization.
Jennifer Mason (@jennifermason): For many years organizations have used SharePoint to create Intranet environments, a single location that can be used as a starting point to obtain all the information needed for employees to complete their work. Because SharePoint offered a rich set of tools that allowed for non-technical users to update the content, it became a platform of choice for many organizations. SharePoint 2013 offers additional functionality that will greatly enhance SharePoint’s capability for providing these types of solutions internally.
Paul Adler (@korteq): The emergence of social business as a new way of working is now mirroring the runaway popularity of platforms such as Facebook with its origins in youth culture. As I’ve been chatting with my kids and their friends, who are taking their first steps into the world of work, it seemed to me that a rich vein of breakthrough thinking may be available to their new employers.
Daniel O'Leary (@danieloleary): I’ve been fascinated by the fact that when I’m online, I can pretty much discover and learn about anything. Get details about what my friends are up to? Check. Browse an extensive encyclopedia with information about everything that’s ever happened? Check. Cat photos? You know it.
Why then, is the enterprise lagging so far behind?
Stephen Fishman (@trivoca): I spent last week in Las Vegas and came out a winner. No, not at the craps tables (even though I did walk away up a big $6.00). I spent my time at JiveWorld 2012 and came out ahead in my understanding of where social business is heading and how a bunch of today's sharpest enterprises are benefiting from a deeper level of employee-centric thinking.
- It's Official: Forrester Says Campaign Marketing Is Dead
- Adobe: IBM's Silverpop Deal Could Trigger 'Nightmare'
- A Beginner's Guide to Responsive Web Design
- Dream On Salesforce, SAP Prez Unimpressed by Your Threats
- Hackers Use Viral Videos to Attack B2B E-Commerce Site
- Will EMC Dump Documentum?
- Was IBM's Hand Forced by Industry to Acquire Silverpop?