What's that in the air? A bird? A plane? No, it's SharePointpalooza. Our month long focus on SharePoint's evolution continued this week with a few looks at the SharePoint Yammer conundrum and a question about how a changing user demographic could shape SharePoint's future. Our contributors also offered insights into how the customer voice is shaping marketing and told us that if you think mobile is all about usability, it's time to change your assumptions. Read on.
Top Social Business Article
The best tools don't make their presence known. Laura Rogers (@wonderlaura) believes SharePoint 2013 and Yammer succeed in not just being social, but being part of how we work: Accidentally Social - How SharePoint (and Yammer) Change Work As We Know It
'Social' tools and features in SharePoint and Yammer are really there to make your day more efficient and help you collaborate with colleagues. Hopefully with this new wave of SharePoint and Yammer in the enterprise, this 'social' will be embraced more by those who were previously under the impression that social equates to being non-productive."
Be sure to check out the contenders to read some other perspectives on SharePoint and Yammer:
- Search is Getting Smarter All the Time by Martin White (@intranetfocus)
- Planning for SharePoint 2013? Be Sure You've Got Yammer on the Brain by Jeremy Thake (@jthake)
- SharePoint Social vs. Yammer - With User Interfaces, Looks Can Kill by Chris Clark (ChrisClark005)
Top Customer Experience Article
How can companies provide strong customer service when customers switch channels like they switch … umm … TV channels? Ajay Khanna (@khanna_aj) thinks he's found the solution in Business Process Management + Social = Recipe for Effective Customer Experience:
No matter what kind of channel of engagement a customer chooses — email, phone, social, web or retail location, the service must be consistent. Delivering a consistent experience is challenging because of fragmented data, disjointed systems and siloed multichannel interactions."
Interesting reads to be found in the contenders list:
- If Brands are Publishers, Consumers are Subscribers by Tjeerd Brenninkmeijer (@tbrenninkmeijer)
- Content Marketing for B2B and B2C: More Alike than Unalike by Jon Miller (@jonmiller)
- To Think About Mobile, Start by Thinking Wrong by Joyce Hostyn (@joyce_hostyn)
- Customer Experience: Manage the Task, Not the Channel by Gerry McGovern (@gerrymcgovern)
- Incorporating the Customer Voice in Content by Matt Goddard (@r2imatt)
- Today's Publishers: A Look at How Branded + User-Generated Content is Changing Marketing by Julie Blakley (@jetsettingjulie)
- Five Practical Tools to Help You Think Wrong About Mobile by Joyce Hostyn (@joyce_hostyn)
Top Information Management Article
SharePoint's history is one of constant evolution, in many times as a direct reaction to demands of its enterprise users. With the opportunity for SMBs to test SharePoint that Office 365 opened, contributor Sean McDonough (@spmcdonough) asks Will Office 365 Change SharePoint?:
Today’s SharePoint is very much the result of years’ worth of enterprise customer usage and input. Although enterprise users still represent the majority of SharePoint’s user base, it remains to be seen if things will remain this way. In just a short time, Office 365 and its growing base of non-enterprise users has demonstrated the potential to alter this dynamic."
Our Information Management contributors covered a lot of ground this week:
- End the BI Platform Obsession: 10 Key Principles to Building Empowering Solutions by Guido Schroeder
- Should Internal Audit Be Responsible for Detecting Fraud? by Norman Marks (@normanmarks)
- Mobile Marketplaces: What Microsoft Needs to Do to Make it Big by Steven Pogrebivsky (@metavistech)
- Digital Preservation, Records Management in the Cloud: Challenges & Opportunities #saa13 by Mimi Dionne (@cawprhyd)
Title image Sunny Studio-Igor Yaruta (Shutterstock)
- The Future of Digital Marketing: 8 Trends
- How Is Hadoop Like Teenage Sex? [Infographic]
- What You Need to Know about Enterprise Mobility for 2014
- 2014 Predictions: What Side of the Future Are You On?
- 5 Ways Marketers Can Improve the CMS Experience
- Hey CMO! Hey CIO! Work Together or Lose Everything
- 6 Predictions for SharePoint, Office 365 in 2014