Last week I had the great opportunity to participate in the Tweet Jam for the Evolution of Enterprise Collaboration. During this quick one hour community chat there seemed to be just a few underlying concepts that brought everyone together in agreement. I was reminded of these concepts with Microsoft's launch last Thursday.
The article above has the full Tweet Jam transcript, but below is the summary of what I took from the conversation:
- The Tool: The tools used to foster and develop this type of communication within an environment are completely and totally irrelevant. As soon as the conversation moves to the tool and away from the person, you are in a danger zone. People don’t care about the tool, it’s more about the use of the tool and the effects of having the tools in the environment.
- The Future: Communication and Collaboration are the future components of any thriving business. Without these elements employees will simply not be drawn to the organization. As new generations are entering the workforce they have high expectations of a vibrant, social, interactive world. If the workplace doesn’t start to adopt the social components that we use in everyday life (Twitter, Facebook, Blogging) then they will lose their competitive edge.
- The People: No matter the organization, the culture or the industry, the concept of communication and collaboration must always be about the people and how to bring them together to foster collaboration. The solutions must be intuitive, easy, simple and second nature. If your users have to think about how they can work together, they won’t. If you make it so easy that it just happens naturally, they will.
- The Culture: The final common thread that I observed during the discussion was that the number one thing that kept an organization from being highly collaborative and engaged is that the culture didn’t encourage it. In fact, in several cases it seemed that the culture actually pushed users towards the opposite behavior.
What I loved about the discussion was the focus on the issue and the attempt to really understand the heart of it. Taking this approach allows you to clearly see the challenges and then provides an opportunity for you to use technology to speak change into the environment.
People Lead, Technology Follows
Technology is never the answer to the problem, but used correctly, technology is often the path that leads to the desired end. While technology won’t change things overnight, technology does have the opportunity to change perspective, actions and thought patterns.
As these change within your organization, your culture changes. The secret sauce is then providing users with a technical solution that meets them where they are that can help move them towards a new end. In order to really do this you have to understand many things, starting with your culture and your users. Once you have that understanding the technology selection becomes the easy part!
But, while that sound so simple on paper, in the real world it is a hard thing to achieve! When you look at people and how we work and how we think it seems to be so different from the past. The lines of work and home are blurred and the majority of people are attached to devices non-stop.
Demand for Information Everywhere
Look around you. I bet if you are surrounded by people at this moment a large percentage of them are focused on a phone or tablet device. You can’t even go to the grocery store without seeing someone looking at their phone.
Technology and being connected has become something that we expect to have. At any point I expect that I can access the information that I need. If I am out and about in a new town, I want to be able to quickly and easily find the best places to eat, see reviews and get directions.