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Latest Social Media News & Articles

CPM Rises, CPC Drops for Facebook Advertisers

Advertisers are becoming more sophisticated in their Facebook advertising strategy. That's one of the key takeaways in the latest data about global Facebook advertising from social marketing software provider SHIFT.

Of course, Facebook is a big target, with seven percent of the total digital ad spending in the world. The data in the report is based on activity from SHIFT's advertising platform, its Open Marketing Cloud for social ad campaigns that was introduced in spring of last year.

"Advertisers are beginning to learn how to leverage the user data available to them," SHIFT co-founder and CEO James Borow told CMSWire. They are also "applying that data to set the strategies around ad creative, content, ad type and device type," he said.

Salesforce Unveils Sales Reach with New Tools for Mobile

"Instant marketing and selling." That's the idea behind Salesforce's new Sales Reach offering, announced today. 

It combines the Salesforce1 Sales Cloud, marketing automation suite Pardot and Communities into on-the-spot marketing and selling tools. Salesforce1, announced last fall, is described by the company as its "next-generation social, mobile and cloud customer platform" with more APIs and options for mobile development and cloud development.

The Good - and Perplexing - News About Corporate Social Media

Like many of us, corporate social media is maturing. But a new report from social consultancy Useful Social Media sends some confusing signs about social media's trends in companies.

"This year," The State of Corporate Social Media/2014 states, "we appear to have reached something of a fork in the road."

In this last three versions of the report, the firm noted, "it has been evident that social media use was scaling up rapidly across businesses around the world."

But now:

  • The size of the social media team is falling. Does this show that social is being dispersed within businesses, or that companies are losing their interest?
  • Fewer budgets are growing. Does this mean that infrastructure costs have already been covered, or that fewer companies are seeing a return?
  • Fewer KPIs (Key Performance Indicators) are being measured. Is this a sign of less interest in measurement, or just less interest in measuring KPIs as they relate to social?

Aha! Social Can Transform Businesses - and Create Value, Too

2014-15-July-teamwork.jpgGo ahead. Make collaboration a priority at the next meeting with your senior leaders. New research confirms what people like Oscar Berg have long been preaching. In fact, there is clear evidence companies across industries are creating value with social business. 

That's the key finding from the just released third annual Social Business Global Executive Study and Research Project. Conducted jointly by the MIT Sloan Management Review and two subsidiaries of Deloitte LLP — Deloitte Consulting and Deloitte Services — the report is based on insights from surveys, interviews, literature and what the authors describe as "robust debates."

Social business has come of age, the report finds. What's more, proponents no longer have to feel like they are talking to the wind when they argue its merits. "Increasingly, corporate leaders realize that social business is changing the way organizations operate and the experiences they provide to their customers and constituents."

What's the Most Popular Social Login on B2B Sites?

What's the most popular social login on B2B sites? We know … and we will share the findings, based on a new report from social login provider Janrain.

The report, "Social Login Trends Across the Web for Q2 2014," also found that Facebook is bouncing back after six straight quarters of falling market share in the realm of social logins on all sites. The report notes that over half of new users employ social login, because it eliminates the need to "remember yet another username-password combination."

Discussion Point: What's the ROI on B2B Social Media Marketing?

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I always tell the story of the day a supervisor at a former company told me, "We should get on Twitter."

Get on Twitter. Why? Because others are doing it, of course. 

There was no game plan. How much should we tweet? When should we tweet? What should we tweet? Are our clients on Twitter? Nope, not even that question was considered. 

Today, of course, social media seems to be all we can talk about when it comes to marketing. Even B2B marketers have caught on. Having a presence in social circles is a must.

Lessons from Brazil Soccer: How to Manage a PR Crisis

customer experience, Listen Up, Brazil Soccer: How to Manage Your Worst PR Crisis

Brazil lost to Germany 7-1 in the World Cup soccer semifinals Tuesday in Belo Horizonte, Brazil.

That's like everyone getting food poisoning simultaneously at a convention to promote celebrity chef Emeril Lagasse's pasta sauce.

It's the worst PR crisis you can imagine. Right on your home turf. So what to do?

Denmark-based Social Management Platform Enhances Platform

This week, Denmark-based Falcon Social released new technology for its social media management platform to allow social logins for websites, combining social profiles with analytics to better tailor customer experiences.

CEO Ulrik Bo Larsen told CMSWire that its Connect technology allows companies to find such correlations as "the size of checkout baskets for customers that 'like' [that company's] Facebook page versus customers who don't."

Facebook's Mind Experiments: Just Media As Usual

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Yes, "furor erupted" over Facebook's massive psychological experiment to control user emotions by changing the configuration of posts.

How naive are we, really? Of course Facebook wants to control your thoughts — that's the whole point of media.

Emotional manipulation in the media is nothing new. That's why we have Rush Limbaugh. Perhaps Facebook's experiment was more disturbing because of its scale, and the fact that it failed to alert or gain the consent of its users.

But anybody thinking that the trend of media companies using real time user data to control reactions of its audience is something new is mistaken. 

Smoke, Fire and American Apparel: Avoiding Social Mistakes

2014-07-July-house-on-fire.jpgThe scariest words an executive can hear just might be "Your brand is trending on Twitter."

Absent a viral video, strategically planned marketing campaign or the spontaneous heroism of an employee, a global cacophony of disturbing tweets can mean only one thing. 

Somebody screwed up.

Somebody said or wrote or posted something racist, sexist, ageist, insensitive, political incorrect or, perhaps worst of all, simply stupid. 

And you have to look hard to find an example of greater stupidity than American Apparel's latest mistake — confusing an image of a space disaster that took seven lives with a fireworks display.

News Bites: Salesforce Mobile Reports, Sitecore Partnership, More

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Heading into July, the news keeps flowing. This week: Salesforce introduces mobile reports while Useful Social Media and Millennial Media issue free reports.

Braindigit launches SageCMS, Sitecore and ADAM join forces, text donations grow up and Shufflrr releases its PowerPoint tool.

Note to Marketers: We're Not Waiting Any More

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The other evening, I found myself impatiently waiting on the supermarket checkout line. Although I waited just a few minutes while the clerk rang up the customers ahead of me, those minutes seemed to last much longer. Why?

Other customers seemed irritated, too, shifting from side to side, peering around one another, and making small noises when one woman pulled out her wallet after the clerk told her the total. How dare she waste five seconds? Didn't she know she'd have to pay?

It all made me realize that patience is wearing thin — not just mine, but the patience of billions of Internet-empowered consumers who have grown used to instantaneous responses to such critical questions as "When will Earth be sucked into the sun?" or "What is Beyonce's shoe size?"

Separating Fact from Fiction in Social Comments

Yelp, Angie's List, Amazon — these companies and many others offer user reviews of local businesses. But the authenticity of many of those reviews is questionable, which is why an Israel-based company is offering a new service that it claims provides "honest, authentic referrals."

The company, WhoDoYou, uses machine learning and natural language processing to collect and sort public conversations — mostly from Facebook, and mostly positive recommendations — about painters, lawn services, restaurants and the like.

Discussion Point: Can Social Media Improve Customer Relationships?

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Life has become increasingly complex for modern marketers. In the not so distant past, all anyone expected them to do was identify, acquire and retain customers.

Now they're expected to build long-term relationships with them — and as anyone who has ever had a partner or a spouse can tell you, that takes a lot of work.

In his most recent book, "What's the Future of Business: Changing the Way Businesses Create Experiences (WTF)," Brian Solis explores the challenges of building customer relationships as well as options to improve them.

Solis, a principal analyst with the Altimeter Group, suggests marketers can improve customer relationships through the use of social identity, which he defines as the information about an individual available in social media, including profile data as well as ongoing social activity. As he explains:

Marketers are spending more on technology every year — especially technology that can engage customers in personal ways at scale, like marketing automation, email service providers, retargeting and dynamic web content. Social Identity improves value of these tools by improving targeting capabilities."

We shared his hypothesis with five senior marketers to see whether they agreed that brands can target and personalize customer messaging through social identity. 

The Question

How does the contextual insight available in social media provide an opportunity to better know and engage audiences with personalized content and experiences across channels?

This Tiny Restaurant Knows More than You About Customer Experience

Thumbnail image for 2014-18-june-Joe's-HomemadeIf you want to learn about customer experience, forget the next overhyped, overcrowded, tech-focused conference. Just eat at Joe's in Savannah, Ga.

Joe's Homemade Café, Catering and Bakery is the best of 750 restaurants in Savannah, at least according to TripAdvisor, a travel site that offers "trusted advice from real travelers." The 510-square foot gem of a restaurant is known for its sandwiches, salads, desserts and exceptionally warm and friendly service.

And while the food is delicious, it begs a customer to ask a question: "How did this tiny space with eight employees in a city of landmarked, exotic restaurants win the hearts of more travelers than any other?"

Don Holland, shown left, who co-owns the business with Ted Paskevich, shown right, doesn't have to think long when asked. "We believe that a strong commitment and delivery of quality food and exceptional service makes us appreciated by our customers," he said.

Oh, and one other thing. "We're big believers in social media."

Acquiring Customers Amid the Social Babble #SDLInnovate

You don't need to listen to 56 billion social conversations to build your business. You just need to hear the ones that matter.

That was the landscape  Liz High, vice president for global insights and analytics at SDL, explored at her company's Innovate event in San Francisco. More specifically, the workshop was titled: "Social Intelligence: Drive Customer Acquisition While Increasing Customer Spend." 

"When you think of social media, it's the most brilliant data set in the world," said High. "The whole way we think of social media is getting to the data that matters."

What Marketers Can Learn from a Rabbi's Use of Social Media

Connecting with Bill Sobel

Think "religious leader" — and you probably do not think "social media" in the same breath.

But then you haven't met Laura Baum, a founding rabbi and the chief operating officer of OurJewishCommunity.org and a rabbi at Congregation Beth Adam in Cincinnati, Ohio.

An expert on social media and the changing needs of the Jewish community, Baum has created an innovative model for engaging those seeking new ways to connect to Judaism. She challenges assumptions about the nature of Jewish identity, community and religious ideas.

Through OurJewishCommunity.org — named by Slingshot as one of the top 50 innovative Jewish organizations — Baum works to engage Jews through social media and other technology.

You don’t have to be Jewish or even religious at all to learn from her expertise in social media. "If we can revolutionize a 3,000-year-old product, I’m pretty sure almost any product or service can be re-imagined," she said.

Measuring Social Marketing ROI: Possible or Pipe Dream?

2014-04-June-Windmills-La-Mancha.jpgPretty much any company worth their salt is engaged in using social media in some capacity for business purposes at this point. As someone who has built a solid consulting agency using social media and content marketing, I can attest to the value of it holistically.

But as with any marketing channel, return on investment comes into the conversation especially when discussing social strategies with medium and large business clients. Businesses as a whole have become metrics obsessed, and the day of saying we “have to do social media” regardless of the numbers is past (for the most part).

So how exactly does one measure social ROI? Is it even possible, or should we be evaluating its performance in some other way?

Does a Swedish Company Know the Secret of Intranet Security?

Is there room in the American market for another enterprise social intranet — especially one that could be more secure? Sweden-based Incentive Corp. thinks so.

Incentive claims its network, which can be used on-premises or within the cloud, provides data security within a suite of social collaboration tools.

"Incentive is installed behind the firewall, which means that a company can choose its level of security and privacy," CEO Rickard Hansson told CMSWire. "Incentive doesn't change where you can store documents, [but] just ensures that the communication about those documents and changes made to them remains private."

Companies "know where their data is" when using Incentive, he said, because they don't have to use a public cloud.

How to Make Your Branded Content as Likeable as a Kitten

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Think you have top-quality content? Maybe you do. But that isn't enough, according to Jonah Peretti.

"Quality helps, but quality isn't enough," the BuzzFeed  founder and CEO told more than 600 marketers at Lithium's recent LiNC conference in San Francisco. "Making shareable content is an art and a science."

And Peretti's got the numbers to prove it. At a time when most media organizations are struggling, Buzzfeed reaches 130 million people a month, putting it in the same league and MTV and CNN. And where do those people come from? The vast majority come from links on social networks.

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