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Latest Social Media News & Articles

No Morning Fog: San Francisco Giants Social Media Success

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Right now, Bryan Srabian is like the person charged with security in the SharePoint cloud at the Microsoft SharePoint conference during a live demo on SharePoint security.

He's the Dreamforce registration chief. He's Satya Nadella at the next women in business conference.

In short, Bryan Srabian's on stage. And everyone's watching.

That's what happens when you're the social media chief of the professional baseball team that calls tech country home and is playing on the world's biggest hardball stage.

The San Francisco Giants are in their third World Series in five seasons, taking on the Kansas City Royals tonight in the first game of the best-of-seven Fall Classic. Many call it "Destiny vs. Dynasty." The Royals won the World Series in 1985 but did not make the postseason after until now — hence, the destiny tag. 

Jeff Dachis: Still Leading the Digital Revolution After All These Years

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Jeff Dachis is the kind of guy who responds to a tweet in the middle of the night. But what else would you expect from an entrepreneur whose titles include co-founder and former CEO of Razorfish, founder and CEO of the Dachis Group, chief evangelist at Sprinklr and mentor at TechStars, Capital Factory and the Founder Institute?

Dachis has spent the past 20 years "navigating the dramatic shift in the marketplace" brought about by digital, mobile and social technologies and "has tried to help unlock the value and impact created when people can connect, share and engage with each other."

He's not only a pioneer of the digital revolution, but one of the most adaptive participants. Earlier this year, he evolved again — from the head of Austin, Texas-based Dachis Group to the Chief Evangelist and advisor at New York City-based Sprinklr.

Are You Ready for A World Gone Social?

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Today’s leaders can learn a lot from a turtle. Yertle, that is.

If you’ve never read the Dr. Seuss story, here’s the gist: Yertle, a power hungry turtle king, orders all of his turtle constituents to pile on top of each other to lift him higher and higher so that he can be ruler of everything within his sight. Ignoring the repeated pleas of Mack, the poor, squashed turtle at the bottom of the stack, up Yertle rises until, fed up and hungry, Mack emits a tower-shaking belch that topples the tower and ends Yertle’s rule.

The demise of Yertle? He was a failure at social. By not using his channels to listen to and learn from those lower in the ranks, his empire ended up in the mud.

Ted Coiné, Chairman of Switch and Shift, and a Forbes Top 10 Social Influencer, offered CMSWire this analogy when we chatted with him about his eye-opening book, A World Gone Social, co-written with Mark Babbitt.

The Best Response to 'What's Our Social Media ROI?' #eMetrics

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Ever get the question? "What's our ROI on social media?"

Now the forehead sweats come. You don't have any dollar sign attached to an answer, so you're screwed.

Maybe not, according to Jeffrey Doak, vice president of social measurement for Team Detroit, a 1,500-staffed agency whose major client is the Ford Motor Co.

Throw a question back at that vicious board member.

"If stakeholder is asking that question of social return-on-investment, I would ask them back, 'What's our social media strategy?'" Doak told CMSWire after his presentation at the eMetrics Conference Wednesday at the Seaport World Trade Center in Boston. "What is it that you're trying to accomplish in social media — and then I'll tell you what we're getting out of it."

Sounds of Silence Hamper CEOs on Social

Maybe they’re stuck in their ways, busy or just plain shy. Whatever the reason, there’s not much tweeting going on at the top.

A new survey shows that Fortune 500 CEOs aren’t using Twitter and nearly 70 percent shun all five major social media networks. And the decision may be costing them.

Look Who's Talking ... And It's Not Americans

Who talked the most during Social Media Week? Don't bet on the US.

Americans accounted for 50 percent fewer of online conversations than the leading country during Social Media Week, which ends today in 11 cities worldwide. 

Who won? India, by a big margin.

Discussion Point: Will We Still Use Twitter in 10 Years?

discussion-point-1.jpgTechnology tastes change quickly. Things can be hot today, gone tomorrow.

Anybody remember Pointcast? Once the software app of the moment, it was quickly tossed into the rubbish bin of technology history.

That brings us to Twitter, one of the apps du jour. It's amazing how swiftly it has penetrated into the public consciousness. We now see the tweets of public figures scrolling across TV screens during International sporting events.

Founded in 2006,  Twitter has gone public and amassed a $31 billion market cap in less than 10 years.

But will we still tweet 10 years from now? After all, it's just a text message. There's not really any rocket science here. And it's been proven that new social apps such as Instagram and WhatsApp can swoop in and grab the fickle-fancy of teens in a heartbeat.

A decade is an eon in tech terms. When you think of Moore's Law, whereby computer speed and capacity doubles every two years, it makes 10-year old technology look lame.

No app is safe in the zeitgeist of mobile culture.

Google Plus Gasps for Breath, Does Anyone Care?

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There's no mourning in cyberspace, no overt sentimental ramblings on social media — despite yet another move by Google to put its struggling social network out of its misery.

This time, Google is dropping the requirement for all new users to create a Plus account when signing up for a Google network.

Typically when Google chops a product, it triggers a storm of protests. With Plus, though, the blogosphere has been largely silent — a sure reflection of how few people care whether the network fades away.

Discussion Point: Is Work Interfering With Our Personal Lives?

discussion-pointPut down your phone, please — you can call your cousin in a minute. And hold off updating your Facebook status or tweeting about the fantastic mocha latte you had an hour ago or watching the YouTube video du jour.

We've got work to do.

But results of new Ricoh Americas Corp. survey, released just today, confirm what many of us have long suspected: namely, that technology could be sapping our workplace productivity — and enabling workers to do a lot of things other than work.

Terrie Campbell, Vice President, Strategic Marketing at Ricoh Americas Corp., said businesses of all sizes are facing a connectivity conundrum. “We need to be connected to electronic resources for our work, which gives us a tremendous ability to achieve great things. But the flip-side is we’re a click away from alluring distractions like Facebook, Twitter, Instagram, Tumblr, Hollywood gossip and Angry Birds,” she said.

Chris Brogan: Stay Focused, Stay Social and Be Nice

Connecting with Bill Sobel

Chris Brogan is a lot of things … an author, journalist, marketing consultant, public speaker and "veteran of the social media revolution."

He's CEO of Owner Media Group, publisher of a digital business magazine called, not surprisingly, Owner. He's consulted for a host of companies, including GM, Coke, PepsiCo, Sony, Microsoft, Google and Motorola, and he's a New York Times bestselling author of eight books, including The Freaks Shall Inherit the Earth, and Just Start Here 

But forget about all that for a moment. The thing it seems Brogan really wants you to know is that he's a nice guy. As he explains on his blog:

Biographies are really weird things. About pages. All that. You basically have to primp yourself up and act all pompous and important and make sure people know why you’re worth it. I’m a really approachable and nice-seeming guy. Never hesitate to introduce yourself to me when you see me out and about, okay? I'm nice. Promise."

And this nice guy finished first, too, at least on one of Forbes magazine's list of social media power influencers and Business Insider's list of people to follow on Twitter.

US Impulse Buyers Beware: Twitter Launches 'Buy' Button

Last year, Twitter revealed that followers exposed to promoted tweets buy more in stores. Now it's capitalizing on our insatiable desires for stuff with the introduction of a "buy" button.

In a blog post today, Twitter Group Product Manager Tarun Jain confirmed speculation that has been circulating since July when users started to report “Buy now” buttons in occasional tweets. Jain noted that Twitter is testing "a new way for you to discover and buy products," adding, "For a small percentage of US users (that will grow over time), some Tweets from our test partners will feature a 'Buy' button, letting you buy directly from the Tweet."

Tweets to Treasure: Better Trend Analysis

2014-28-August-Sean Goggins and Ian Graves.jpgThere’s something intriguing about wandering anonymously through the day, going wherever you want, doing whatever you want — no questions asked, no calls from the office.

Too bad that rarely happens anymore.

Thanks to social networks like Twitter, a worldwide broadcast of your every move and mood is just 140-characters away. We've come a long way since 2008, when many of today's most tweet-happy users (myself included) complained about their fears of being followed and argued that the minutia of someone else's life isn’t interesting enough to distract their attention.

Nope, we've learned that Twitter really is the gateway to deeper, more meaningful communication — and allows people to more deeply connect, share resources, share online opportunities and collaborate.

And now researchers at the University of Missouri claim they've found a way to make Twitter even more useful for those who believe there's actually a lot of treasure in those tweets.

Facebook Tackles Clickbait, Reels In Rockin' Headlines

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Facebook could be the ultimate social media party pooper. Earlier this month it shut the gates on ‘Likes’ and this week it's clamping down on funky, attention grabbing headlines, which fall under what Facebook describes as clickbait.

Flying in the face of about a gazillion years of best journalism practice, Facebook has decided that it will be cracking down on headlines that attract reader attention if Facebook believes the headline doesn’t truly reflect the content of the story.

Friday Fun Day: Insider's Guide to Facebook Image Sizes

2014-15-August-Oven-Roast.jpgFacebook may generate a lot of hate. But it generates even more interest — especially from marketers who struggle daily to keep up with its ever changing guidelines on how and what to do everything from encourage page "likes" to keep customers engaged.

So it was with great interest that I stumbled upon a blog by Emily Goodrich. She's a technical writer at Heyo, a Blacksburg, Va.-based startup that wants to help small-business owners gain followers on sites like Facebook and Twitter and convert those followers into email captures and sales. 

Goodrich shared a marketing essential: a Facebook image size cheatsheet.

Sprinklr Increases Social Media Reach with TBG Buy

Social media management firm Sprinklr announced today that it has bought TBG Digital, a company that considers itself a pioneer of corporate advertising on Facebook and Twitter. The move is designed to amplify Sprinklr’s reach across social media and will add an estimated 100 new employees to its 400-person global roster, according to a written release published by Sprinklr.  

Yep, Facebook Generates a Lot of Hate

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Let's face it, social media networks are annoying … but we can't live without them.

Especially Facebook. The controversy around the social media giant's re-launch of Facebook Messenger has once again stirred up a nest of privacy concerns.

Like all social networks, Facebook has benefits and warts. The benefit is that it is sublimely designed, it works very well, its got a gigantic user base (including most of your friends) and its got a world-class team constantly refining and tweaking it.

The downside is that Facebook is an immensely commercial operation and it doesn't seem to care too much about your privacy. This is not Craigslist. Let's face it: Facebook is chronicling every subtle activity in your life in a gigantic database so it can cash in on your life. 

Facebook Shuts the Gate on Likes

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Here's disappointing news for every consumer who likes to "like" a page on Facebook just to get a $10 off coupon or a by-one-get-one-free offer.

The social network has blocked companies from requiring customers to like a Facebook pages in exchange for contest entries or other company rewards — a practice known as like-gating.

According to a Facebook developers blog post, effective Aug. 7, companies are prohibited from incentivizing customers to “use social plugins or to like a page.” It's still acceptable to ask people to like your page — but they have to like it because, well, they actually like it. Existing apps have until Nov. 5 to comply with the new mandate.

Jim Belosic, CEO of ShortStack, said the move shouldn’t be a big surprise to most seasoned social media marketers. “The overall reaction has been great because I think that many businesses saw this coming, or if not, had turned away from Like-gating on their own over the last six months to a year,” he said. 

So, why have companies moved away from like-gating, and what can marketers use in its place? 

PeopleLinx Wants to Help Users Morph to 'Social Sellers'

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PeopleLinx was founded in 2009 by a pair of former LinkedIn employees. So why not focus the social platform there

Today, though, the Philadelphia-based company is transforming into a more comprehensive "social selling" platform that helps social "no-shows" morph into "social sellers" through a variety of social and customer relationship management (CRM) platforms. 

Here's how it plans to make it easier to socialize. 

Should You Blur Home and Work on Facebook?

social business, Don't Separate Work From Your Social Media Life?

It used to be church and state. Today, it's work and Facebook.

Separate. Separate. And separate.

Right? Maybe not.

Can you marry your job and your social media persona without hurting your company and getting fired? Maybe even advance your organization's brand?

"At a high-level, social media has the potential to influence the customer experience when employees are able to engage in dialogue with the customer and begin building trust-based relationships over time," said Alan See, principal and chief marketing officer for CMO Temps, LLC.

CPM Rises, CPC Drops for Facebook Advertisers

Advertisers are becoming more sophisticated in their Facebook advertising strategy. That's one of the key takeaways in the latest data about global Facebook advertising from social marketing software provider SHIFT.

Of course, Facebook is a big target, with seven percent of the total digital ad spending in the world. The data in the report is based on activity from SHIFT's advertising platform, its Open Marketing Cloud for social ad campaigns that was introduced in spring of last year.

"Advertisers are beginning to learn how to leverage the user data available to them," SHIFT co-founder and CEO James Borow told CMSWire. They are also "applying that data to set the strategies around ad creative, content, ad type and device type," he said.

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