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Latest Social Media News & Articles

Facebook Acquires Mobile Technologies' Speech Recognition Software

customer experience: facebook acquires mobile technologiesIn what appears to be a move to make the network more accessible, Facebook announced its acquisition of Mobile Technologies, a company that specializes in speech recognition software.

Forrester: Businesses Still Struggle with Social Media

customer experience forester social media marketing problems

According to a new report from Forrester, while many companies have added social media to their marketing strategy they aren’t seeing a high success rate.

Dachis Group Debuts Real Time Marketing

Dachis Group Debuts Real Time MarketingDachis Group has debuted its appropriately named Real Time Marketing tool for engaging people across channels as it happens, and it includes the ability to target the right conversations and optimize campaigns.

Twitter Wants to Prove Tweets Get People to Buy

Twitter Wants to Prove Tweets Get People to Buy Twitter found evidence followers exposed to Promoted tweets buy more in stores.

Twitter is taking the position its promoted tweets do in fact drive people to buy things. Measuring offline sales impact is the stated goal of a partnership with a firm called Datalogix in which companies can measure how effective tweets really are.

Instagram to Allow Video Uploads, Expands to Android 4.0

Instagram to Allow Video Uploads, Expands to Android 4.0Instagram for Video is now available for Android 4.0 devices, and all users are allowed to upload video from their image libraries. We already know Facebook wants to start using video ads right in the news feed, and this looks like it could be the first step.

Mobile Event Tracking Debuts from Digital Marketing Startup SocialClicks

 

Mobile Event Tracking Debuts from Digital Marketing Startup SocialClicks Managing campaigns across mobile devices and social media is an area that has no shortage of tools, so we'll go ahead and pile on yet another. Social marketing startup SocialClicks has announced a mobile event tracking system it hopes will be the go to tool of choice for Facebook marketing.

Pew Research: Social Networking Site Survey

Pew Research: Social Networking Site Survey Percentage of adult social network users over time. Black is overall, blue is Twitter only.

Online adults continue to adopt social networking sites, and 72% are now using them compared to just 8% back in 2005, a Pew Research report has found.

Yahoo Targets Rockmelt Social Browser in Latest Acquisition

Yahoo Targets Rockmelt Social Browser in Latest AcquisitionYahoo has targeted social browsing tool Rockmelt in its latest acquisition, a move that bolsters both its product base and its lineup of dedicated engineering personell.

Facebook Hands Over Home Cover Feed Feature to Android App

Customer Experience Facebook Moves Home Features to Android AppThe Android Facebook app's most recent update has includes a feature that had previously been exclusive to Facebook Home. Is this a reflection of how poorly the Home app is being received?

A Look at Twitter Chat Management Tools

Customer Experience: Tweet Chat ToolsWith 140 characters, Twitter may seem limited in what it can do, but that isn't always the case.

Pinterest Ups its e-Commerce Cred with New Email Notifications of Pinned Item Price Drops

Customer Experience, e-commerce, Pinterest Price Drop EmailsAs Pinterest moves toward more of a business-friendly model, new features and capabilities are being added. As of today, the content sharing website will start sending members emails when their pinned items drop in price.

Google+ Has Highest Impact on SEO Ranking, Report Finds [Infographic]

Google+ Has Highest Impact on SEO Ranking, Report Finds [Infographic]Over the last year, enough data has been collected on the SEO ranking effect of Google+ to determine it is the most important factor in SEO ranking, a Searchmetrics report has found.

LinkedIn Company Page Analytics Rolls Out

LinkedIn Company Page Analytics Rolls OutOrganizations looking to take advantage of the growing army of LinkedIn users have a new tool to track engagement and follower demographics on Company Pages.

Pinterest Updates iOS App With New Pinning Feature

Customer Experience Pinterest iOS Update

Today’s mobile-centric news continues as content sharing website Pinterest announced a few updates to its iOS app which make it easier for users to share, like and repin favorite posts.

Social Commerce App Chirpify Looks to Second Screen

Social Commerce App Chirpify Looks to Second ScreenPeople watching television while simultaneously browsing the Web or social media is definitely a thing, and the app Chirpify, a way to buy things in stream on social media, is readying its leap into this burgeoning sector.

Marketers Pick Their Social Media Channels of Choice [Infographic]

Despite being lumped together under the social media banner, not all social sites are the same, a difference that is reflected in how social media is used by marketers.

Twitter to Expand Report Abuse Feature

Twitter to Expand Report Abuse FeatureTwitter plans to expand its report abuse feature, and a wider swath of users will be able to report abusive behavior that could lead to a suspension of accounts.

LeadSift's Social Media Score Indicates If You're Sales Lead-Worthy

Customer Experience, LeadSift Social Media Scores for Sales LeadsWhether or not some national security agency is tracking and comparing your every utterance in social media, it's clear that a variety of digital marketing intelligence firms are. One of the latest is Nova Scotia-based LeadSift, which creates a score indicating your value as a sales prospect.

Social Data Blooming into Social Intelligence

Social Data Blooming into Social IntelligenceSocial media sites are spinning off huge amounts of data that companies are eagerly attempting to integrate into their own systems. All that information is now being combined into what’s known as social intelligence, a recent Altimeter report has found.

Pinterest Opts in to Do Not Track

image-pinterestdonottrack-2013.jpgFans of online pinning service Pinterest are about to get an extra dose of personalized recommendations, the company announced, and that means Web tracking. The feature can be turned off, however, and Pinterest will respect the Do Not Track protocol going forward.