Latest Social Media News & Articles

Advertisers and marketers who use Facebook will now be able to boost their company’s profile and encourage more fan interaction through a Promoted Likes feature.

Nearly a year after announcing it, Salesforce has given a summer release date for its Chatter based Communities offering.

Social media giant Facebook has just reported earnings of $1.46 billion and a profit of $219 million as it continued to grow its global user base in the first quarter of 2013. Recent efforts have seen the company increasing its mobile focus as it aims to utilize its massive on-the-go user base.

Enterprise social networks is a ballooning sector, and the activity in this space picked up yet again this week with the release of Interact Intranet 7, a polished update on the intranet theme that includes search tools and a responsive design.

 The big changes by LinkedIn from April are rolling on into May with another raft of updates for the social business site. This time, a new update lets users add media content to their profile pages to better get a message or your skills across. 

The self-service advertising platform on Twitter has just become more inclusive as it's now generally available for U.S. users.

Pinterest is continuing its makeover, in part by undoing the future. The popular image-pinning site unveiled a new look in March, but some of the changes didn’t go over well with users. So, post-feedback, it’s now bringing back some older features and adding a few new ones. 

With the announcement of its Worldwide Developer Conference for June, Apple has set the wheels in motion for the reveal of iOS 7, a monumental event if Apple is to keep up with the ingrained social-media-friendly, music-streaming and up-front services that users now expect.

For social media marketers looking to make the most of visuals, there is a new tool called PICT —  a shoppable photos application.

The way social media sites are being accessed and by whom is changing, according to a report from the Temkin Group.

After recent high-profile hacks, breaking into Twitter accounts is starting to look like child's play. The company is responding with improved authorization methods to check changes are made by the legitimate owner of an account. 

Starcom MediaVest is a big name among advertising agencies, supporting massive global brands. Twitter will be using the deal as part of its marketing strategy, as it aims to tie its presence to multiple screens, media and brands. 

ThingLink is introducing its interactive imaging sharing technology for Facebook users, giving brands one more method of reaching their audience on the social network.  

With just about every report showing a boom in mobile advertising revenue, that blissful serenity when viewing Tumblr blogs on iPhone or Android is now being blighted by adverts, but not too many to turn users off. 

Cloud computing stalwart Salesforce has unveiled Social.com, the company's home for social ad selling with the added benefit of integrated customer data.

Mountain View, California-based startup Swipp is doing its best to turn its name into a verb. In January, it released the first consumer application of its social intelligence platform, allowing users to swipp (rate/comment and view ratings/comments) specific topics. This week, it is launching a new social intelligence suite for businesses, Swipp Plus.  

TweetDeck has long been a favorite resource for those scanning Twitter across multiple accounts and dimensions. But the app editions will soon be removed from iOS, Android and PC stores to make way for a pure-web version. 

Virtualization provider VMware has updated its Socialcast social network with instant messaging, project management and admin controls in the product's latest release.

For this week’s Facebook feature, we're looking at a new release from the social network: Partners Categories, an advertisement tool.

What’s the value for major brands of a Facebook Fan? According to a new study, the average is $174, an increase of 28 percent from 2010.