Latest Social Media News & Articles

The creators of popular social media management platform HootSuite are taking another step to woo the enterprise market. The company has introduced a product, HootSuite Teams, designed to help businesses manage their social identity more effectively across multiple networks.

Social customer experience solutions provider Lithium Technologies is targeting companies that feel overwhelmed by exponential volumes of social media chatter with its new release. Called Lithium Response, the application is designed to allow brands to monitor and engage in relevant social media conversations without having to employ a small army of social media agents.

LinkedIn is preparing to add new presentation and content-sharing functionality to its social networking platform by purchasing online professional content sharing community SlideShare.

IBM may be an old technology firm, but lately the company has been busy making sure it offers products that help organizations support the latest trends in enterprise technology. The company has announced a new set of integration offerings designed to help businesses easily connect their applications to all types of emerging content.

Facebook, Pinterest and Dropbox came out on top along with comedian Louis C.K. and photo-sharing app Instagram in the 2012 Webby Awards.

 On Friday, April 27 more than 500 community managers, social media strategists and marketers convened in Knoxville for Social Slam 2012. The brainchild of Mark Schaefer, educator, blogger and author of Return on Influence, this was Social Slam’s second year. It proved to be a one-day conference that delivered engaging, interactive and myth-busting information about social media, customer engagement and social intelligence that left everyone inspired.

The last post has blown for PostRank, with the company confirming the "sunsetting" of its popular social media analytics service, which Google brought last June, with users being advised to switch to Google Analytics instead.

LinkedIn has added an iPad app to go along with newly redesigned iPhone and Android apps. LinkedIn waited even longer than Facebook to finally release an iPad app, but the result is a polished new look for the powerful professional networking tool.

Google's social network has added a new way to share content over its growing search + your world platform. Google+ now offers a Google Share button that looks similar to the +1 button. But will websites find it more useful?

Hootsuite, the social media dashboard used by so many small businesses, non-profits and brands, has added five new apps that are aimed directly at the enterprise.

As brands move online, they want better metrics than just hits and ad clicks. Google is stepping in with a new initative under the DoubleClick banner called the Brand Activate Initiative.

Dachis Group not only announced that it is officially part of the new Facebook Preferred Marketing Developer Platform, but also some new capabilities in its own social analytics platform — integration with Facebook's Insights API.

New apps are launching today from tech companies around the world, but only a select few get to do it in front of a live audience like at DEMO 2012. The annual tech conference that spawned Tivo, Palm and E-Trade is more focused on mobile devices than ever. No surprise there, but of the many apps going live during the two day conference, which ones show the most promise? Here's the five best new apps from DEMO 2012 in alphabetical order.

Recurrent themes popped up time and again at the Social Media Analytics Summit here in San Francisco, forming a picture of a nice, neat path towards success.

When any given business attempts to determine their social media strategy, they must first consider their goals. One would assume that they have already done their research and determined that investing in social is worthwhile — but maybe that's a can of worms. Let's just assume it is.

As digital marketing grows, more and more companies will no doubt turn to Facebook for its unique access to millions of people's profiles, pages and friends. Even though Facebook has often changed the look of the site over the last few years, now businesses and organizations can add even further customization using SnapApp.  

If your company wants social data to crunch through in a hurry, it needs access to the raw streams coming from the social media giants. Gnip is doing a great job of syndicating these and has added Tumblr to the likes of Twitter and Facebook feeds that it sells access to.

Read it Later, the popular iOS and Android app that saves content for when you're ready to view it, has changed its name to Pocket and simplified organizing and tagging items. Pocket is a free app, and anything saved can be viewed from other devices for super-convenient access to things you run into during the day, but simply have to put off until, er, later.

I recently met with a software company that specializes in monitoring social media. Their customers are interested in spotting "chatter" and discussions about their organization, its products and services, and the extended enterprise (e.g., vendors and channel partners). The company’s products identify and analyze all of this and report the results (generally on an exception basis) so that management can take action.

Today's inaugural Social Media Analytics Summit is the first two-day event to focus exclusively on analytics in social media. This begs the question: Why haven't we seen an event with this much focus and breadth on this topic, when it seems to be so essential to any budding enterprise?