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Latest Social Media News & Articles

Salesforce Social.com Unveiled for Social Ads with Customer Data Integration

Cloud computing stalwart Salesforce has unveiled Social.com, the company's home for social ad selling with the added benefit of integrated customer data.

Swipp Offers Business Version of Its Topic-Rating Social Intelligence Platform

Mountain View, California-based startup Swipp is doing its best to turn its name into a verb. In January, it released the first consumer application of its social intelligence platform, allowing users to swipp (rate/comment and view ratings/comments) specific topics. This week, it is launching a new social intelligence suite for businesses, Swipp Plus.  

TweetDeck Apps are Dead, Web Version Is the Future

tweetdeck_ios_logo.jpgTweetDeck has long been a favorite resource for those scanning Twitter across multiple accounts and dimensions. But the app editions will soon be removed from iOS, Android and PC stores to make way for a pure-web version. 

VMware's Socialcast Update Adds Project Management, Mobile Version of Private Messaging

Virtualization provider VMware has updated its Socialcast social network with instant messaging, project management and admin controls in the product's latest release.

Facebook Feature: Integrating Third Party Data for Advertising Using Partner Categories

For this week’s Facebook feature, we're looking at a new release from the social network: Partners Categories, an advertisement tool.

What's the Brand Value of a Facebook Fan? Answer: US$ 174

What’s the value for major brands of a Facebook Fan? According to a new study, the average is $174, an increase of 28 percent from 2010. 

Twitter Lets Marketers Target Keywords in Timelines

Twitter is now offering marketers the ability to target people based on keywords in their timelines. 

Facebook Updates Mobile Developer Tools: Open Graph, Native Share Noted

With the Facebook developer conference happening right now in New York City, it's no surprise we're seeing new developer capabilities. Here are three new updates that everyone will love.

Twitter #music Goes Live, Plays With iTunes, Spotify and Rdio

 twitter_music_logo.jpgTwitter's music app is now live for mere mortals, after its celeb-only launch last week. Prepare to find new music or your favorites, via the power of social media and popular apps.

Newspaper-Backed Venture Reinvents the Ad Circular With New Social Ad Service

As a recent report documents, the left-for-dead newspaper industry is reinventing itself by developing new revenue streams that build on its local resources and, often, on digital media. Now, a major new effort — the largest collective commercial effort by newspapers since the founding of the Associated Press — is launching this week a new digital application and community based on reinventing the advertising circular. 

Twitter's Music Service Ramps Up the Hype With Private Membership

Thumbnail image for Thumbnail image for Thumbnail image for official-twitter-bird-white-on-blue.png Twitter is a lot of things to a lot of people, but for those who follow it to expand their musical scope and social circle, a new mobile app and service should help focus attention for all those into top and new tunes. 

 

Google+ Offers Connection Between Business Pages and YouTube Videos

Step by step, Google is integrating its many properties into a rolling ecosystem of possibilities. Now, the technology giant is rolling out a beta test to allow a business’ YouTube videos to appear on its Google+ pages, raising a variety of possibilities for marketing, customer engagement and other uses. 

LinkedIn Buys Pulse News Reader for US$ 90 Million

Pulse, a popular and free news reader in the Flipboard or Zite style, has been scooped up by LinkedIn, the newest shooting star in social media, for US $90 million.

Oracle Business Intelligence Foundation Suite 11g Includes Microsoft Office Updates

Oracle has released its Business Intelligence Foundation Suite 11g, and among the dozens of changes is a Microsoft Office update that adopts the Oracle Smart View for Office as the single Microsoft Office add in for Oracle BI, Essbase and Hyperion Enterprise Performance Management apps.

Who Stands To Be Hurt By the 'Facebook Phone'

Big whoop, there’s a "Facebook phone.” That was my first reaction to Mark Zuckerberg’s announcement last week.

Content Marketing Report: Marketers Push Forward on Engagement

In 2013, content marketers are putting more content in more places as their budgets increase, a Content Marketing Institute report found, and the companies who follow this pattern are following the best practices in the industry.

Facebook App of the Week: Page Design with Decor

This month, we’re returning to our Facebook App of the Week series with a page design app: Decor Tab Creator.

Gnip Plugs into Instagram, bitly + Stack Overflow to Boost Social Media Data

Social media data provider Gnip will begin offering clients access to several more public APIs of some of the most popular social streams like Instagram, bitly and Stack Overflow, among others.

Facebook Unveils Home for Android Devices, Making Mobiles More Sociable

facebook_android_logo.PNG After months of rumor, Facebook's smartphone is likely the one you already own, as Home opens up a new way to put social front and center on selected mobile devices. 

LinkedIn Introduces Mentions for Interacting with Connections, Companies

Our LinkedIn world has gotten a bit smaller today. That's because members can now use mentions to draw other people into conversations.