Latest Social Media News & Articles

Automattic, the company behind WordPress.com and WordPress VIP, is adding social login via a partnership with Janrain.

Does Yammer help lead to more productive workers? The Microsoft-owned enterprise social networker has released a new survey, conducted by an independent firm, that says “yes.” 

 Social media giant Facebook has sent out invites to a new event next week, likely the unveiling of the company's much-rumored smartphone. A broad hint suggests the device will be a modified Android running some clever Facebook-centric features.

A social media marketing campaign is like other marketing campaigns, except for one factor: it's iterative, and may change and adapt more quickly. To help companies determine the tools they should use to obtain such agility, marketing researcher Enterprise Strategy Group (ESG) has released a new report that surveys the landscape. 

More than 90% of companies now have at least one staff member with “social media” as part of their job description. Nearly 60% have at least four employees who use social media professionally. Those takeaways in a new report on the State of Corporate Social Media, from the Useful Social Media group, give some idea of social media’s penetration into company culture. 

Earlier this month, IDC followed thousands of iPhone and Android users to discover their social habits and how they use smartphones to communicate. The answers won't really shock you, but the numbers are pretty impressive all the same. 

Social media network Facebook is expanding Facebook Exchange (FBX), a mechanism for targeting ads based on user online behavior, with a closed alpha test of FBX in user News Feeds.

Social advertising technology company 140 Proof today announced integration with Pinterest to offer brands increased exposure on the site through social sharing and re-pins of brand content.

Remember the old saying that there’s no such thing as bad publicity? Whoever came up with that obviously never met social media. A new whitepaper from Dachis Group suggests some techniques for using brand advocacy to counteract bad-mouthing. 

For our last Facebook Feature of the Week for March, we’re looking at Pages Manager, an app that's designed to let users keep track of developments on their Facebook pages.

Posts on Facebook are about to get a lot more conversational with the announcement of two features that enable users to engage a little more. Those features are: replies, comments.

For social media networks like LinkedIn that aim to connect people that don’t really know each other the better the search, the better your service.

A new update to Instagram marketing suite Nitrogram provides tailored reporting and tag analysis capabilities intended to allow companies to refine their Instagram content and engagement strategies.

Nearly one-fifth of large organizations are still determining their approach to social media, and only about a third say they are proactive in their social customer care. Those are some of the takeaways in a new report, "How Companies Are Supporting the Connected Consumer."

Social network Facebook has made two subtle changes to its website in updating the cover photos policy and adding a reply button to pages and profiles.

 The hashtag #Twitter7 is trending today to celebrate the micro-blogging service's birthday. We take a look at the impact that a mere 140 characters from Twitter has had on the world. 

This time around on the Facebook Feature of the Week we're looking at Facebook Graph Search, a relatively new feature designed to improve the search experience.

Social media management system HootSuite has announced a new extension for Google Chrome, HootSuite Assignments, a tool to assign Twitter and Facebook posts to appropriate team members from outside the HootSuite dashboard.

You know all those posts and conversations you have on Facebook and other social sites? Combined with the social interactions of zillions of other users, they contain the gold in a new gold rush, where analytics and business intelligence (BI) software can mine them for rich nuggets of insight into how you think, act and buy. Now, BI and analytics provider Information Builders has launched its new gold sifter, called WebFOCUS Social Media Analytics.  

In its most recent update, Pinterest has subtly redesigned its website in order to improve the discovery experience.