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Latest Social Media News & Articles

Law Firm Use of Social Technologies 'Ineffective,' Study Shows

US law firms are beginning to dabble in social technologies, but the practice is still limited and "ineffective," a new report claims.

The report, “The Social Law Firm” (registration required), was conducted by consulting firm Good2BSocial and Above the Law. It assessed how effectively the 50 largest US law firms are using social technologies.

A separate Social Law Firm Index ranked 50 firms in their use of social media.

No Earnings Tweet for #Twitter

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Twitter shares fell about 23 percent in after-hours trading after the company announced quarterly earnings results and forward guidance that disappointed investors.

Despite drop-offs in the growth of some numbers, including new users, Twitter executives described a platform as still evolving, and that further development of the mobile experience was a focus of growth in 2104.

Twitter CEO Dick Costolo defended the growth of Twitter, pointing to the fact that some user interaction metrics such as private messaging are growing, and important revenue metrics such as average revenue per timeline were showing improvement. He said the company will be making additional investments in the Twitter platform, specifically in the mobile experience.

So how is the company going to turn things around?

Connecting: How to Supercharge Your Social Media Marketing

Connecting with Bill Sobel

If you don't know Bill Sobel, you should. Sobel is the Chief Connections Officer at SobelMedia and founder of NY:MIEG/The New York Media Information Exchange Group. He's has been described as a master connector — someone who opens the door to “an interconnected world of endless opportunity.”

Starting this week, you'll get a chance to connect, too, through his column Connecting … with Bill Sobel on CMSWire. “I'll be interviewing interesting, unique people who have a lot to say about customer experience management and social business tools and practices,” he said. Enjoy! Noreen Seebacher, Chief Editor, CMSWire

4 Ways to Make Yammer a Better Workplace Tool

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Ever since Microsoft bought Yammer in June 2012 and announced plans to integrate it with SharePoint, there has been considerable interest in the social network and getting the most out of it. Now GoodData has entered the fray. It researched how companies use Yammer in the enterprise, and offers four suggestions for improvement.

Come Closer: We'll Share the Secrets of Twitter Success [Infographic]

Sharing secrets.jpgJames T. Noble markets himself as a "business growth consultant." Ask him what that means, and he'll answer simply, "I make businesses bigger."

His London-based company, James T Noble & Associates, has worked with some of the world's largest brands and companies — Disney, Microsoft, 20th Century Fox, Virgin, Coca-Cola and MTV — to market their products and services online. And he boasts impressive results. "Typically, the clients we take on see their businesses grow two to four times within 12 to 18 months."

What does it take to grow a business? Several things: best-in-class marketing execution. Solid business coaching. Oh, and Twitter helps, too. But you have to know how to use it.

Reach Out and Touch for Better Collaboration, Customer Experiences

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From repeated assurances that "your call is very important to us" to an anonymized stream of corporate communications … Isn't there anything that can put some humanity back into collaboration and communications? The quantified self – breaking down human behavior into data sets – could help companies inject some personality into their customer service.

Facebook Steps Into the Mobile Waters Again with Paper

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After several attempts to make up for its late arrival in mobile, Facebook may have a standout mobile hit on its hands. On Thursday, the social networking powerhouse introduced a new app for finding and sharing stories — Paper.

Social Media Addiction and Other Mobile Marketing Trends [Infographic]

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With Lenovo buying Motorola and a new generation of devices on the way, there's rumblings of change in the mobile marketplace. But none of the hardware and network juggling will stem the tide of mobile marketing.

Marketing campaigns are focusing on apps and social media. But as the dollars continue to flow, are marketers who are following the money risky their creativity and niche opportunities? A new infographic highlights the trends.

Adobe Tells Marketers: Social Paid Ads are Hot, Cheap and Easy

Stuff of dreams.jpgCheap, easy and available to anyone has never been more attractive. In fact, in this age of social media, it's apparently the stuff of dreams of digital marketers.

As the just-released Social Intelligence Report by Adobe Digital Index (ADI) for Q4 2013 clearly explains, marketers who fail to advertise on social networks are missing a large audience for a relatively low cost. Marketers can get a lot of high-quality traffic and click-through rates (CTRs) from social ads, and can drive even more value when they analyze and optimize each campaign.

The report, which analyzes paid, earned and owned social media trends, is based on a study of 240 billion Facebook ad impressions, 1.5 billion Facebook posts, a half a billion referred visits and 6.3 billion social engagements on Facebook.

Comindware Integrates Project Management, Social Collaboration

Attention, project managers. A new platform called the Comindware Project, integrated with social collaboration, is being released this week. The integration makes you wonder why more PM tools are not fully integrated with social capabilities. 

A Look at Social Media and the Law

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Social media can be a boon for a company, but the complexities of liability and compliance can transform it to a bane. To help firms navigate unsettled waters, an international law firm created a free online webinar on social media legal policies.

Give Thanks (Or a Bonus?) to Your Community Manager Today #CMAD

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Show your community manager a little love today. After all, it takes a lot of dedication, good judgment, empathy, communication skills, organizational abilities and flexibility to effectively connect people with people — and besides, it's Community Manager Appreciation Day.

Just don't say, “Thanks for tweeting and posting to Facebook all day.” The job goes way beyond posting updates, engaging with fans and handling customer service issues.

“A community manager is the person within an organization why knows how to get people to do stuff without telling them what to do,” explained Rachel Happe, a principal and co-founder of The Community Roundtable. Think about that for even a moment, and you'll likely agree that a job as a community manager is complex indeed.

Actiance Captures Enterprise Social Media Data in Alcatraz

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Social business is the norm for most companies these days. But those enterprise social conversations can be hard to track and re-assemble if a company has compliance or other legal requirements.

This week, governance platform provider Actiance revealed a cloud-based archive designed to accommodate the context of social media, a new product that goes by the catchy name of Alcatraz. 

How to (Not) Alienate Your Customers and Damage Your Brand

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Not everyone says the right thing at the right time all the time. I learned the hard way at age 12 never to ask a woman directly if she’s pregnant. And I know the always-correct answer to the proverbial question, “Do these jeans make me look fat?”

But while painful, the consequence of the bone-headed statements in those situations is limited to me and perhaps one other person — ok, then maybe all of her friends too — but you get the point.

The stakes are quite different for a corporate executive or other high-profile individual who represents an organization. In those cases, it can be difficult to separate statements made on behalf of the organization from personal statements — which inevitably become part of the customer experience. And then what do you do?

Are You Financially Influential? Ask Transamerica's New Finfluencer

Are You Financially Influential? Ask Transamerica's New Finfluencer.comA Klout that measures online financial influence. That’s essentially the idea behind Finfluencer.com, a new microsite from Transamerica that launched this week.

Microsoft's Parature Acquisition Focuses on Customer Experience

Microsoft Parature Acquisition is all about Customer ExperienceMicrosoft officially announced its acquisition of Parature, a social and customer engagement tool that could provide the Dynamics CRM ecosystem with added capabilities like a customer portal and self-service knowledgebase.

Dynamics CRM is clearly an important piece of Microsoft's strategy, and the Parature buy is its largest acquisition yet, R "Ray" Wang, a Constellation Research analyst told CMSWire.

3 Basic Business Values of Customer Communities

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Online, customer-facing social communities are offering more options and greater complexity than ever before.

But what are the core business values to keep in sight? To find out, CMSWire.com spoke to a software vendor and an analyst. 

Cats, Racism and Other Reasons You Need a Social Media Policy

Cat with two color eyes.jpgThere's a reason cats are so popular on the Internet. Cats can be funny without opening their mouths — a fact lost on a surprising number of humans.

In the past couple of years, countless people have fallen on the wrong side of that fine line between amusing and egregious by texting, tweeting, posting and otherwise sharing the most inappropriate thoughts and opinions.

Too bad they're damaging their careers — and your brand — in the process.

A Look Back: The Evolution of Social Media in 2013

Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of dollars. In 2013, social media evolved faster and further, turning itself into a viable platform that influences what we do and how we share. 

Social Media Briefs: Self-Censored Posts, Customized Vine URLs

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In the last week before Christmas, social media proved there's no rest for the weary. Vine users can customize their URLs, while Facebook tests out video ads in your news feeds.