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Latest Social Media News & Articles

Social Media Monitoring With nGen Collaboration Server

ngenera_logo_2009.jpgTune in to your company's social media using nGenera's Collaboration Server, linking social sites and your company's SharePoint and email systems. 

#defrag 2009: Leveraging the Open Web

The afternoon session entitled, “Topic 4: Leveraging the Open Web” at the Defrag 2009 Conference compared neo-industrialization to practical application of content creation.

Following their separate presentations, moderator Mr. Ben Kepes asked the speakers, “How do we rebuild without making mistakes?” (a timely question for this particular event whose attendees have pondered continuously the challenge of productivity and automation in a jobless recovery).

Panel member Peter Sweeney of Primal Fusion responded, “The truth is, if you’re doing something formulaic, computer science will model it and explore automation. This should not be feared. It’s a far more participatory, far more transparent thing.”

Mr. Kepes commended the next speaker, Mr. Svein-Magnus Sorensen of ObjectWare for his use of GoldCorp as an example of crowd sourcing but asked, “isn’t this more an example of outsourcing?”

“Yes,” Mr. Sorensen replied. “But it’s also an early example where the possibility of truly open data works in the commercial environment.”

Mr. Paul Miller of Cloud of Data expanded upon his premise of research improved by open data, adding that this is most often discussed in the public sector for the public good.

When the questions were opened up to the floor, Mr. Rob Reich of OneRiot asked, ‘Is there confusion between openness and standardizing? Which is more important?”

Although the panel acknowledged that seemingly the smallest issues can become huge ones, openness is more important.

#defrag 2009 Social Business Design

Jeff Dachis of Dachis Group addressed the Defrag 2009 Conference today with his presentation on social business design.

Industrial economy has evolved, but we live in a network economy. We require a new business model. It’s time to move towards social business. A new distributed, collaborative and agile organization is able to surpass current barriers to growth in order to create new value.

Because of two major influences, first, Generation Virtual is entering the workforce and second, businesses are increasingly global, the Dachis Group re-imagined social business design as the intentional creation of socially calibrated and dynamic business systems, process, and culture.

This is achieved via four archetypes, which are changes in building blocks and jargon:

  1. Ecosystem: from disparate silos to connected nodes
  2. Hivemind: from hoarding to collaborating
  3. From static to dynamic: communication as work, not for work
  4. Metafilter: filtering, measuring

How to apply? Enhance business partner optimization, customer participation, workforce collaboration.

Why social business design? Improved emerging outcomes — because a hiveminded, dynamically signaling, metafiltered ecosystem will perform exponentially better.

The Defrag 2009 Conference concludes today in Denver, Colorado.

#defrag 2009 Shake & Bake: Creating Products & Businesses That Market Themselves

Defrag 2009  Day 2 opened with strong support from its attendees. With a fierce, outlaw motorcycle club-inspired “Sons of Defrag, Colorado” logo flashing before them, the crowd settled with their laptops and caffeine of choice (exchanging jokes like, “Will you friend me?” “I don’t know — how many followers do you have?”) in anticipation of sharing the day’s activities.

Webcams appeared and went live. Eric Norlin continued the levity of the previous day, holding up the doorknob hanger in the tchotchke bag that says, “Go Away. I’m having an Ah-Ha moment.”

The conference turned serious quickly during John Winsor’s “Shake & Bake: Creating Products & Businesses That Market Themselves” which emphasized 6 of his 28 recipes for mashups between product and marketing.

Hannon Hill 6.4 Features Connectors for Twitter, WordPress

Hannon Hill 6.4 Features Connectors for Twitter, WordPressHannon Hill (news, site) goes all social with its latest update for Cascade Server CMS, offering access to Twitter and WordPress with more to follow.

#defrag 2009: Open Sets, Group Think on Social Media

The Open Sets portion of the Defrag 2009 agenda concluded this morning. Open Sets are just that: opportunities to pose the burning questions that keep attendees up at night and discuss potential, successful solutions in group think format.

Topics posed included:

  • Early adopter program for the enterprise — how do we ensure success?
  • Convergence in social markets
  • How do events close the loop for speakers to provide real-time feedback?
  • Trust, Terms of Service and building social networks
  • Turning good ideas into useful ones
  • Encouraging users of social media to turn away from narcissism and embrace the true, social side
  • Ensuring corporate social transparency
  • Deploying successful social media adoption for non-profits
  • If data is the ultimate goal: getting the data

For the corporate social transparency breakout, the following thoughts were provided:

  1. Incorporate SaaS solutions
  2. Determine how data is moved and improve the processes when necessary
  3. Debate offering Facebook as an option at work
  4. Discuss the merits of a corporate LinkedIn page
  5. Commit the appropriate managers to programs
  6. Standard desktops and lock down—what are the merits to obtaining more administrative rights for the end user?
  7. Attend the Defrag Conference to understand how to moderate think tank discussions at work
  8. How does a leader ensure social media success? At this time, by being more rebellious than usual
  9. Don’t fire the rebels
  10. Encourage the composition of more product/marketing blogs from inside the company for an external audience
  11. Determine when decision-making is appropriate for the group versus the individual level from a social media perspective
  12. Try pilot programs and commit organization resources to success
  13. Re-establish a sense of commitment to social media projects that three years ago seemed ludicrous
  14. Clearly define the social media strategy
  15. Sponsor cool conferences like Defrag 2009

The group concluded that while it is important for social media project team members and their products to listen, that’s the easy part — listening is negligible in comparison to engaging other colleagues in social media projects. Engagement is the next crucial step for corporate transparency.

Platformic Web CMS Offers Integrated Social Media Modules

logo-platformic-2009-03.jpgPlatformic has gone social. The online web development environment (OWDE) that mixes content and design has launched SocialSite, a social media platform.

Designed as an integrated social media creation environment aimed at helping companies build highly customizable, complex user communities, SocialSite can be set up to combine social networking and social media functionality into any Platformic Enterprise website without requiring code, ftp, manual style sheets or JavaScript.

Sitecore and Telligent Integrate for Better Online Engagement

Web CMS vendor (and the latest J. Boye Web Idol winner) Sitecore (news, site) integrated its content management system with Telligent Community — a platform for social content, interactive communities, collaboration and social analytics.

In the name of online engagement, community collaboration and traffic increase, Sitecore integrated with Telligent’s (news, site) functionality to allow for web content to be leveraged in online communities and to “…enhance the way Telligent Community enables organizations to interact with their customers,” according to Patrick Brandt, Telligent CEO.

On the Sitecore side, the integration package aims to provide centralized security (using single sign-on) and a way to manage content in both Sitecore and Telligent. Let’s note that both are technologically compatible, Microsoft .NET products.

The security integration allows for central user management: i.e. users only need to be created in Sitecore CMS and are automatically transferred to Telligent Community after their first login.

“Creating more channels for customer engagement is the natural evolution of CMS software,” said Darren Guarnaccia, VP product marketing, Sitecore.

The content management side of the integration allows users to mix and match social media applications and web content, while being able to repurpose content for Telligent Community’s online social networking, forums, blogs and multimedia galleries in Sitecore sites. Social content can be used as is, or filtered based on a user’s rights and group memberships.

#e2conf Does Social Software Have a Place in the Enterprise?

The lovely Tony Byrne from over at CMS Watch hung around the Enterprise 2.0 conference this year to talk about the viability of social software in the Enterprise. The verdict? We're still. Not. Sure.

#e2conf A Peek into Adobe's Enterprise 2.0 Mindset

#e2conf Adobe's Enterprise 2.0 MindsetHelp! Enterprise software is failing! At least, that's what Rob Tarkoff, Senior Vice President and General Manager, Business Productivity Solutions, Adobe, said in his presentation at this year's Enterprise 2.0 conference in San Francisco.

Playing on yesterday morning's speed dating with Sharepoint session, Tarkoff used his stage time to offer some "long term relationship" advice, and how Adobe plans to contribute to a customer-driven enterprise.  

Social Media Minute: MSN Gets A Makeover, Twitter's Heavy Cost To Businesses

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

  • MSN Gets Redesigned, Adds Twitter/Facebook
  • Twitter's Cost to Businesses: £1.4 Billion?
  • Yammer Powers 50,000 Enterprise Micro-Blogging Networks
  • Run Your Own Google Wave Server

Report: Why You Need to Understand Text Analytics' Rising Importance

Forrester_logo_2009.jpgForrester (news, site) recently asked how much of what you know about your business ecosystem comes from controlled, structured sources like surveys, product registration forms, customer interviews and market reports? If the answer is "just about everything," then you're leaving a huge amount of data on the table and then tossing it in the trash.

This data is in the form of unstructured content in social media, email, call center notes, help desk tickets, news articles, patent applications, contracts and more. The problem is that even if you want to take all of this data seriously, it's impractical to hire enough people to sort through and classify it.

Worio Leverages Social Media to Find What's Interesting, Not Just Popular

Worio In Real TimeUsually the words search and discovery have referred to legal holds and compliance issues. But now, thanks to Worio, those words also refer to good ol’ fashioned Internet searches.

Back in February we profiled Worio as it tried to define itself as a search engine that uses user-driven data as a way to leverage data, suggesting sites and pages that users might not have found through traditional search methods. Using algorithms similar to those that suggest what book we might purchase next or movie we might enjoy watching, Worio is focused on user behaviors.

#jboye09 Design for Behavior Change: Why Facebook and Twitter Are Winning

jboye_aarhus_2009_logo.jpg In his opening keynote this morning at the J. Boye 2009 conference, BJ Fogg presented his views on why Facebook and Twitter are the rock stars of social media, and how they got there.

Weaving in psychology and behavior models into the conversation about technology and new media, Fogg introduced the notion of persuasion being all around us and tried to help the audience understand better how exactly it works.

Love it or hate it, Facebook is the #1 persuasive technology of all time. Here's how they hook us.

#jboye09 Persuasion: How to Make Your Media More Persuasive

I'm here in sunny Denmark attending the 2009 J Boye conference where the presenters dig into many subjects, but one of my personal standouts is psychologist BJ Fogg of Stanford University's Persuasive Technology lab. Fogg is jazzed-up about how technology is used to influence our behavior. This has been his particular obsession since 1993 and by the looks of it — in our age of social media platforms — he's hit his stride.

Forget trying to modify attitudes, he says, this is too difficult to measure and may not lead to behavior change. Focus on modifying behavior — it's measurable and closer to your real goals. This is how Fogg kicked-off the morning. Here's how he says you can do it.

Gartner Calls Drupal a Visionary in Social Software Magic Quadrant

Gartner Call Drupal a Visionary in Social Software Magic QuadrantCall analyst firm Gartner, ask for technology adoption advice, and you may walk away with a new appreciation for Drupal (news, site).

Reportedly thanks to Acquia and the Drupal team's endless efforts to maintain healthy relationships with analysts, Dries Buytaert's CMS baby was added to the 'Visionaries' section of Gartner's Magic Quadrant last month. As their name sits quaintly next to huge players like Google, it looks like the system is going places:

Social Media Generates Enterprise Buzz at Open Text Content World

Social Media Generates Enterprise Buzz at Open Text Content World

For ten years now, I have been working with web content management solutions. Right now, the excitement and innovation level is the highest I’ve ever seen. With the rise of social media, web and enterprise 2.0, there is a feeling that significant change is on the way. And it will deeply impact society and cultures through engagement with web content and rich media.

Here at Open Text Content World in Orlando, there is a great deal of buzz as customer, partners and even employees start to really understand the massive opportunities — and challenges — we are facing with the rise of web 2.0 and social media. 

StatusNet ( Gets Tiny Cash Infusion to Take on Twitter

statusnet_logo_2009.jpgTwitter made it big from small change beginnings. but can StatusNet get similar results with its open-source, aim high, spend little approach?

Vesta Digital Introduces a New Social Media Platform

vesta_digital_logo.JPGVesta Digital (news, site), the company behind the content management social media mashup tool called IntelBuilder, has released version 2.0 of their platform. 

IntelBuilder Social Media Platform reportedly offers both web application framework and a content management system, making it a seemingly very convenient springboard for some effective social media marketing. 

The company is pretty new to the game, having just released their web candy this year. If you happen to check out version 2.0, which claims to offer cool stuff like automatic SEO optimization, web traffic reporting, subscriber statistics, and automatic RSS distribution to Google, Yahoo and Bing, let us know what you think. 

Pricing plans (yes, it costs money) can be found here, and more details about the platform here

Social Media Minute: Users Don't Trust The Cloud, Facebook Draws Ire With Redesign

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

  • Most Users Don't Trust Their Data to the Cloud
  • Facebook Users Again Revolt at New Home Pages
  • Google Social Search Goes Live
  • Facebook Encourages You to "Reconnect" With Your Friends