Latest Social Media News & Articles

Email marketing service provider, StreamSend, has announced a new feature for its StreamSend Share 2.0 marketing suite, where users now have the ability to schedule social media posts.

Facebook Studio, the social network’s marketing creativity resource aims to improve how much impact an advertisement can have by offering online and offline targeting capabilities.

Instead of signing in to apps with Facebook or Twitter, there's now the option to sign in with Google+.

This week for our Facebook app of week, we take a look at TidalWave, an app design tool.

It’s a huge hit in the wealthy city-state of Monaco, used by about 90% of that population. And now, the Cyprus-based calling/messaging service Viber — one of Skype’s start-up competitors — is reporting that its worldwide user base has soared to 175 million. 

Anyone who's ever wondered how to measure social media impact, should take note of the most influential CEOs on social media.

Let’s face it, social media has changed how we marketers are doing our jobs. In addition to all the work that’s already on our plate, we now have to do LinkedIn updates, Twitter tweets, Facebook posts and, oh yeah, Google pluses. That’s not even counting blogging (or chasing down guest bloggers!). And it’s all with the hope of getting the word out about our company… and maybe generating some quality leads too.

With social media becoming an increasingly visual medium, marketers should be aware of how are using images.

Is social media worth the expense and effort? The answer to that question depends on the results, and the results depend on the data analytics. To help marketers make sense of social data, digital engagement provider ePrize has unveiled a new social analytics reporting service based on Facebook information.

Personal branding start-up company, Social.Me has announced the first phase of its social media click tracking rollout with the introduction of its outbound click tracking tool.

  Just as Facebook is well on the road to ad-creep on your mobile and desktop feeds, it looks like Twitter is following the slippery slope, moving on from promoted tweets to adverts served thanks to its new API. 

It’s almost the end of February and our marketing automation editorial focus is soon coming to end. Therefore, one of our last Facebook Apps of the Week for this month is Qwaya, an advertising tool.

 The long public gestation on Google's magic spectacles continues with a new video and an offer for creative types to get their hands on the social-media-friendly techno-googles.

Software and solutions provider, Adobe has announced its Facebook Exchange (FBX) offering used with Adobe Media Optimizer is now available for public use following a successful trial period.

While social media continues to be a popular communication tool, according to a new survey released by the Pew Research Center some sites aren't as well-received as others.

JD Power and Associates and Netbase have released a new digital marketing report that focuses on the consumer and their understanding of social listening.

Social networks like Facebook and Google+ may have much larger membership bases than LinkedIn, but LinkedIn's steady run has proven why it beats them both in the business world. It's become a real battle among the three companies, and LinkedIn's success keeps the other two innovating and hustling.

According to reports, Twitter is in the process of improving its television-social media relationship with the acquisition of Bluefin Labs, a social TV analytics company.

Social Media is an important part of every digital marketing playbook. But many marketers still struggle with using it effectively. Shoutlet CEO Jason Weaver spoke with CMSWire offering some ideas to optimize social media, especially when it comes to Facebook and Twitter.

Online pin board and popular social network Pinterest has updated its iOS app and is now testing some, as yet, unreleased changes to its website layout.