Latest Social Media News & Articles

Whenever Facebook makes a big update to its core features, it sure seems like more and more people start considering using it less. Facebook is now rolling out the final third of its most recent makeover, and it's all about the News Feed.

Social media sites are quite adept at capturing information about us, and every update and added feature is usually a way to make this task easier. Google+ is no different, and the latest updates include larger cover photos and minor profile layout changes.

This week Sprout Social launched a new initiative aimed at helping brands better measure and improve social media engagement.

Adobe announces Adobe Social 3.0, the newest version of the company's social marketing management solution which, with these updates, has a redesigned interface, updated social and mobile capabilities.

Slam bam thank you ma’am.  

Sounds kind of vulgar doesn’t it? It’s certainly no way to treat someone that we’d want to have a meaningful, fruitful relationship with.

Meltwater is upgrading its Buzz social media marketing suite with enhancements in the ability to monitor and engage in social conversations.

Influencer marketing technology provider Traackr is launching a new platform designed to deliver actionable insights based upon identifying influential people and content on social media sites.

Eloqua has released a new report that looks at the "modern" marketer. Despite adopting a more social and digital approach to marketing, these individuals still have a lot to learn in order to reach their "ideal" goal.

Email marketing service provider, StreamSend, has announced a new feature for its StreamSend Share 2.0 marketing suite, where users now have the ability to schedule social media posts.

Facebook Studio, the social network’s marketing creativity resource aims to improve how much impact an advertisement can have by offering online and offline targeting capabilities.

Instead of signing in to apps with Facebook or Twitter, there's now the option to sign in with Google+.

This week for our Facebook app of week, we take a look at TidalWave, an app design tool.

It’s a huge hit in the wealthy city-state of Monaco, used by about 90% of that population. And now, the Cyprus-based calling/messaging service Viber — one of Skype’s start-up competitors — is reporting that its worldwide user base has soared to 175 million. 

Anyone who's ever wondered how to measure social media impact, should take note of the most influential CEOs on social media.

Let’s face it, social media has changed how we marketers are doing our jobs. In addition to all the work that’s already on our plate, we now have to do LinkedIn updates, Twitter tweets, Facebook posts and, oh yeah, Google pluses. That’s not even counting blogging (or chasing down guest bloggers!). And it’s all with the hope of getting the word out about our company… and maybe generating some quality leads too.

With social media becoming an increasingly visual medium, marketers should be aware of how are using images.

Is social media worth the expense and effort? The answer to that question depends on the results, and the results depend on the data analytics. To help marketers make sense of social data, digital engagement provider ePrize has unveiled a new social analytics reporting service based on Facebook information.

Personal branding start-up company, Social.Me has announced the first phase of its social media click tracking rollout with the introduction of its outbound click tracking tool.

  Just as Facebook is well on the road to ad-creep on your mobile and desktop feeds, it looks like Twitter is following the slippery slope, moving on from promoted tweets to adverts served thanks to its new API. 

It’s almost the end of February and our marketing automation editorial focus is soon coming to end. Therefore, one of our last Facebook Apps of the Week for this month is Qwaya, an advertising tool.