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Latest Social Media News & Articles

Adobe Changes Pricing Structure for Marketing Campaigns

Adobe Campaign Abandons Email CPM PricingAdobe is introducing a new pricing plan for its campaign management service. Starting in January, Adobe Campaign, one of six digital marketing units the company includes in its Marketing Cloud services, will no longer charge customers on CPM or cost-per-thousand emails pricing. Instead, it will charge a "platform fee" plus a fee per customer profile.

In an interview with CMSWire.com, Mathieu Hannouz, senior product marketing manager for Adobe Campaign, said the move is designed to encourage customers to embrace cross-channel marketing.

KiteDesk Browser Plugin Connects Salesforce, Email, Social Contacts

KiteDesk Browser Plugin Debuts to Wrangle Salesforce, Email, Social ContactsA company called KiteDesk has launched a browser plugin that can pull in contact data from sources like Salesforce, LinkedIn and email and mash them up to find leads and build relationships.

An Eloqua social selling guide estimated 75 percent of B2B buyers think social media influences purchases. If so, then the more social media contacts in a company's customer relationship management (CRM) systems the better. That's where KiteDesk comes in.

Need Help? Google Offers New Video Chat Option

image-googlehelpoutsreview-2013.pngGoogle has brought the concept of advice videos to its Hangouts service with a new service called, appropriately called Helpouts. Users can access free and paid advice through live video chat sessions, which can be recorded, scheduled and, of course, shared on Google+.

It's a new way of responding to that often heard response to difficult questions — Google It!

Pricey Twitter Hits the NYSE Today at $26 A Share

twitter_ipo.jpgTwitter becomes one of the most high-profile US initial public offerings since Facebook today. After raising its starting price range once, it boosted the share price even higher, causing concern among some investors.

Is a mere social messaging service that's still losing money and will only generate revenue of about $620 million this year really worth $18 billion? That's the big bet investors will have to decide. The company is not profitable, and it is not expected to be so until at least 2015.

Ahead of Its Time: EngageSciences Social Media Marketing Takes Off

image-engagesciencessocial-2013.pngEngageSciences is but one of dozens of social media marketing tools, and like so many, the Facebook app building focused company has branched out to other sites like Twitter, YouTube and Google+. In an odd twist, however, one of the first tools the company built when it launched in 2009 has finally taken off in 2013 … A social media marketing tool that was ahead of its time.

Webtrends: Impressive Results from First B2B Use of Twitter's Lead Gen Cards

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Webtrends is out with a new case study about its success with Twitter’s recently introduced Lead Generation Cards.

According to the Internet analytics company, this first use of the cards by a B2B company led to a more-than-impressive 996 percent increase in leads and a 500 percent decrease in costs – in just four weeks. 

Nimble Advances Social Relationship Platform, Enhances Integration

Social CRM Company Nimble Integrates with Gmail, OutlookNimble, a company that offers customer relationship management (CRM) software, launched a new version today with a host of updates, including integration with Google Gmail, Microsoft Outlook and Hootsuite.

The announcement comes just a week after the company revealed partnership with Microsoft to bring CRM to the Office 365 productivity suite.

Shake Up at BlackBerry: Fairfax Deal Crumbles, CEO Out, More Cash In

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Trading in BlackBerry shares was temporarily halted this morning, as the company put out a major announcement. Because of the failure to close a deal with Fairfax Financial Holdings — and perhaps emboldened by the success of the BBM launch for iOS and Android — the company has abandoned plans to find a strategic partner. Instead, it is setting out details for new funding. 

Is this the start of a much-predicted move to a software and services company? Certainly a shake-up of the board is just the start, with incumbent CEO Thorsten Heins to be replaced by John Chen, and other executives on their way out.

Although Fairfax failed with its original bid, it will take part in the $1 billion investment that should help the company refocus and restructure under the new management. 

Brands Happier than Users over Photos, Videos in Tweets

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The 140-character purity of Twitter feeds is a thing of the past. The micro-blogging site is giving pictures and videos more important roles. In fact, you'll now automatically get photos and Vine videos right in your timelines. Some users are grumbling, but many retailers are rubbing their hands together in glee.

Twitter followers no longer need to click a link to see an image or video. Additionally, the update allows a follower to reply, retweet or favorite a tweet while in the timeline. The update follows Twitter’s previous efforts to expand its service with options including Twitter cards and conversational links.

Facebook Still Way Ahead of Google, Gigya Reports

Thumbnail image for Social Logins.png Facebook maintains a large lead in social logins, according to Gigya — the self-described largest provider of social logins on the web. The news comes on the heels of a report last month from social login provider Janrain, which noted that Google had dramatically reduced Facebook’s lead in social logins.

Answer My Tweet ... Now, Customers Say

Customers Expect Tweets to be Responded to within an Hour Over 70 percent of Twitter users expect to see businesses respond to their tweets, a social media report has found, and 54 percent expect to hear back within the hour.

That such a high percentage of people expect responses from companies on social media shows how far expectations have risen, the Lithium Social Response Study found.

The Next Big Social Networks Aren't Social Networks Yet

shutterstock_134112389.jpgGrowth for big social networks like Facebook and Twitter will inevitably flatten as users look for options that better match their needs.

Enter the likes of Steam (a PC gaming service stretching out to TVs) and BlackBerry's BBM (a popular app looking for bigger things). Steam has more than 60 million users and BBM has more than 80 million. What else could come along to shake up social networks in the near future?

Google+ Upgrades Hangouts and Photos

Thumbnail image for image-google+locationsharing-2013.png Google+ has a reputation for being a bit barren for many users. But it just made several upgrades that could improve the user experience. Now there’s the ability to schedule a Hangout On Air and backup photos via auto syncing for iOS.

While we don’t see Google+ becoming the most popular place to share photos, that hasn’t stopped the company from taking dead aim at the Facebook and Instagram. Facebook has long been the go-to place for so called frictionless sharing of photos with friends and family, but Google+ updates like backup syncing of photos on iOS devices could prove to be a streamlined way to manage an incoming photo stream.

BlackBerry Attracts 20M New BBM Users on iOS and Android in a Week

bbm_android.jpgIn just one week, 20 million new users signed up to use BlackBerry's BBM service through a free app available on the iPhone and Android stores. 

But even that good news has a caveat for the struggling Canadian handset maker, which is pivoting to software and services and still looking for a buyer. The app rates only 2.5 stars on iOS and garnered a reportedly suspicious four stars on the Android store.

Companies Should Publicize All Feedback from Customers

Thumbnail image for image-customersurveyfreedom-2013.jpgCompanies can't control what customers are saying about them on "unbiased" review sites like Yelp, Zagat or OpenTable. But they can make better use of the feedback they receive directly from their customers. That information doesn't always make it into the public domain, something one customer experience expert thinks should change.

Adobe Social Media Report: Huge Gains for Facebook, Twitter Ads

image-adobesocialmedia-2013.jpgSure, humans are social beings — and we seem to be getting even more social on Facebook and Twitter, according to the Adobe Social Media Intelligence Report.

All that activity is boosting ad revenues for both social networks. Advertising on Twitter and Facebook ramped up quite a bit in 2013. Facebook click volume is up 29 percent year-over-year, and Facebook impressions volume is up 85 percent year-over-year.

Most Organizations Have Yet to Become Fully Social, Altimeter Group Finds

Most organizations are only at the “intermediate” stage of becoming social businesses. That's a key finding in a new report from the Altimeter Group, which looks at the current state of the social business transformation. The report is based on interviews with social media strategists and executives at 65 firms with more than 500 employees.

Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13

Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13While traditional marketing automation tools have reached maturity in many ways, trying to do the same kinds of things with social media could take twice as long.

Oracle Partners with Bizo to Add Display, Social Ads to Multi-Channel Campaigns

Oracle continues to integrate the Eloqua technology it bought nearly a year ago. As it does, it's extending some of the existing Eloqua capability by partnering with Bizo to run multi-channel campaigns that include display ads and social media.

Multi-channel campaigns help create a seamless customer experience across email, social media and other platforms.

Jive Updates Flagship Software, Intros Cloud-Based Customer Platform

Jive is out with the fall release of its flagship enterprise social software, as well as a cloud-based version of its customer community platform.

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Jive's Universal App for iPad, with new features from the company's fall update