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Latest Social Media News & Articles

Companies Should Publicize All Feedback from Customers

Thumbnail image for image-customersurveyfreedom-2013.jpgCompanies can't control what customers are saying about them on "unbiased" review sites like Yelp, Zagat or OpenTable. But they can make better use of the feedback they receive directly from their customers. That information doesn't always make it into the public domain, something one customer experience expert thinks should change.

Adobe Social Media Report: Huge Gains for Facebook, Twitter Ads

image-adobesocialmedia-2013.jpgSure, humans are social beings — and we seem to be getting even more social on Facebook and Twitter, according to the Adobe Social Media Intelligence Report.

All that activity is boosting ad revenues for both social networks. Advertising on Twitter and Facebook ramped up quite a bit in 2013. Facebook click volume is up 29 percent year-over-year, and Facebook impressions volume is up 85 percent year-over-year.

Most Organizations Have Yet to Become Fully Social, Altimeter Group Finds

Most organizations are only at the “intermediate” stage of becoming social businesses. That's a key finding in a new report from the Altimeter Group, which looks at the current state of the social business transformation. The report is based on interviews with social media strategists and executives at 65 firms with more than 500 employees.

Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13

Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13While traditional marketing automation tools have reached maturity in many ways, trying to do the same kinds of things with social media could take twice as long.

Oracle Partners with Bizo to Add Display, Social Ads to Multi-Channel Campaigns

Oracle continues to integrate the Eloqua technology it bought nearly a year ago. As it does, it's extending some of the existing Eloqua capability by partnering with Bizo to run multi-channel campaigns that include display ads and social media.

Multi-channel campaigns help create a seamless customer experience across email, social media and other platforms.

Jive Updates Flagship Software, Intros Cloud-Based Customer Platform

Jive is out with the fall release of its flagship enterprise social software, as well as a cloud-based version of its customer community platform.

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Jive's Universal App for iPad, with new features from the company's fall update

Social Media Briefs: Shared Endorsements, Global Tweets, Facebook Privacy for Teens

If you value your privacy on Facebook or Google, take heed of new updates that could affect how the social networks use your information. 

Social Media Briefs: Facebook Makes It Easier to Create Ads, Find Users

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The US government is still shut down, but social media is wide open. This week, Facebook makes it easier to create and measure ads, while making it harder for users to stay hidden. Another week, another user interface update at Yahoo. 

Android TV to Replace Google TV in Battle For the Smart Set

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While smartphones and tablets have exploded, the smart TV concept has struggled. Sure, people are buying sets, but those extra features and apps have been overlooked thanks to niche stores, complex menus and other customer experience issues. With an upcoming war against Apple and Microsoft, Google is changing its own game. 

It's Not about Social, it's about the Customer Experience #forrforum

It's Not about Social, it's about the Customer Experience #forrforumCustomers are more empowered than ever before, and social media is one of the ways they are able to quickly voice their opinions and experiences online. However, the social revolution is really just a symptom of the wider customer revolution, and customer experiences are the groundswell.

Digimind Takes on Radian6, SDL SM2 for Social Media Monitoring, with a Twist

Every organization should have a strategy for monitoring social media…and a good tool to do it. 

Google Getting Closer to Facebook for Social Logins

Janrain, Google Getting Closer to Facebook for Social LoginsSocial logins, where you can sign onto a multitude of websites with a social network or email login, can tell marketers which social networks are most popular for users of a given site, plus indicate other useful trends. Some of those trends are available in the new quarterly report from social login provider Janrain.

Twitter Files IPO Documents, Takes Lessons From Facebook

Twitter IPO It’s been in the works since the initial confidential filing in July, but yesterday it became official. Twitter is to go public and plans to raise around US$ 1 billion. Already with the filing only just in the door of the Securities and Exchange Commission (SEC), parallels are already being drawn with the Facebook IPO last year. Twitter executives, though, say it just ain’t so. 

Apple Acquires Cue, Another Personal Assistant, As the Buy Out Frenzy Continues

applelogo.pngOver the week, we heard that social and personal assistant Cue (formerly known as Greplin) was shutting down. The reason for that is now apparent with Apple confirming they have acquired the company to bolster its own personal service efforts. 

Twitch's $20 Million Investment Shows the Opportunities In Gaming Tech

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Twitch TV was created to cast live footage of PC and video games across the web. Now richer by $20 million, it points the way forward for increasing use of video (both live and recorded) and social media, while gaming continues to innovate in hardware and services that could impact any business or hobby.  

Google Talk Messages Going Astray as It Explains Earlier Gmail Outage

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Google was still apologising for Monday's Gmail outage, when Google+ Hangout and Talk users began reporting issues with messages intended for one person going to multiple parties. All this after a huge raft of updates across the company's products, coincidence or the perils of updates?  

Oracle Commerce, Social + Eloqua Integration Update #oow13

Oracle Commerce, Social + Eloqua Integration Update #oow13Larry Ellison may have embraced the cloud, but the reality is it still takes at least a year or more to integrate complex enterprise technology, and we've got updates on the status of tools like ATG Web Commerce, Eloqua, Vitrue and Involver.

Oracle Customer Experience Strategy Aligns Social with Cloud #oow13

Oracle Customer Experience Strategy Aligns Social with Cloud #oow13Oracle's social, cloud and customer experience strategies have gained a bit more clarity this week at OpenWorld 2013, and what those parts of Oracle's business all have in common is they are imparting themselves on all other parts of the company.

Flipboard Redefines Digital Publishing, Raises US$50 Million

Flipboard Redefines Digital Publishing, Raises US$50 Million A Flipboard magazine on Climbing & Mountaineering

When the history of digital publishing is written, the social magazine Flipboard could get a whole chapter for its successes in mobile publishing, socially-based reading selections and stellar display of aggregated content. This week, the company fueled up for more forward motion, raising US$ 50 million in investment funding. 

Marketing Automation Provider ExactTarget, on a Roll, Launches New Email Products

With the dust settled from Salesforce.com’s acquisition of marketing automation provider ExactTarget in July, and following this week’s announcement of the ExactTarget Marketing Cloud, the marketing automation provider is now unveiling a variety of new email marketing products.