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Adobe has joined the ranks of the social media product suppliers with the announcement of it's Flash Media Server 3 product line.The new offering incorporates HD Video Streaming and real-time communication capabilities in a secure environment. It uses industry standard H.264 video and High Efficiency AAC (HE-AAC) audio support and a patented protocol for delivering content securely. In addition, it has enhanced it's live video support for social media services and streaming video for news, concerts and sporting events. The new line of software introduces two main products: * Flash Media Streaming Server 3 * Flash Media Interactive Server 3 “Adobe’s award-winning Flash technology is driving the shift from traditional media consumption to engaging interactive experiences,” said John Loiacono, senior vice president of Creative Solutions at Adobe in their press release announcement.

Flash Media Streaming Server 3

Adobe has a new pricing model that enables organizations to deliver Adobe's high-quality encrypted video to a broader audience (no licensing restrictions on bandwidth or total connections). This is done using products such as: * Flash * Adobe AIR software (a cross operating system application runtime for expanding rich internet applications to the desktop) * Adobe Flash Lite 3 (both live and prerecording video for mobile devices) * Adobe Media Player Adobe Media Player will be the first Adobe application to be built on the AIR software and is expected to be available in early 2008.

Flash Media Interactive Server 3

The Media Interactive Server builds upon its streaming server capabilities and combines the ability to create interactive social media applications. The Interactive Server combines two previous Adobe editions: Edge and Origins along with the Media Server Professional 2 into a single product. This new combination provides a robust, high-performance streaming product that includes the interactivity that social media projects require. Content is secured using an enhanced version of Adobe's Real Time Messaging Protocol (RTMPE) which has 128 bit encryption and a new verification feature that protects SWF files from being modified, reused or hosted in unauthorized locations. The Adobe Flash Media Server 3 product line will be available in January 2008. In the meantime, head on over to Adobe's site and download a trial development edition and let us know what all the hype is really about!.