Via a partnership with SocialEyez, Alterian (news, site) is offering social media monitoring service with its SM2 product for the Middle Eastern, Arabic-language-speaking market.

Who is SocialEyez?

SocialEyez is a division of Media Watch Middle East, a media monitoring service in the Middle East. They monitor social media across many sectors -- including commercial, government and PR.

SocialEyez focuses on social media monitoring, as well as qualitative and quantitative analysis of social media content – thus, helping organizations manage their brands and engage with customers.

How the Two Come Together

SocialEyez uses the Alterian SM2 technology to monitor and analyze online content authored from the Middle East in Arabic, English and French.

Noting that Arabic has its linguistic complexities (with multiple spelling options for the same word and lack of Arabic letter equivalents in the English language), both vendors have been working on developing and launching an Arabic language interface for Alterian SM2.

Some of challenges identified included incorporating support of Arabic text into SM2 and the upcoming Arabic sentiment analysis tool.

SocialEyez and Alterian also adapted SM2 technology to automatically generate all the different spelling variations to ensure comprehensive coverage.

Using Data for Targeted Outreach

The Alterian SM2 technology will be used by SocialEyez clients who want to see trends in social media as well as be able to analyze the captured data both quantitatively and qualitatively.

Some of the sources that can be monitored include Twitter and Facebook, Arabic/regional blogs, chat rooms, message boards, etc.

The goal is to use the captured data to develop more targeted marketing campaigns and engage with online audiences in the Arab world.