The Open Sets portion of the Defrag 2009 agenda concluded this morning. Open Sets are just that: opportunities to pose the burning questions that keep attendees up at night and discuss potential, successful solutions in group think format.
Topics posed included:
- Early adopter program for the enterprise -- how do we ensure success?
- Convergence in social markets
- How do events close the loop for speakers to provide real-time feedback?
- Trust, Terms of Service and building social networks
- Turning good ideas into useful ones
- Encouraging users of social media to turn away from narcissism and embrace the true, social side
- Ensuring corporate social transparency
- Deploying successful social media adoption for non-profits
- If data is the ultimate goal: getting the data
For the corporate social transparency breakout, the following thoughts were provided:
- Incorporate SaaS solutions
- Determine how data is moved and improve the processes when necessary
- Debate offering Facebook as an option at work
- Discuss the merits of a corporate LinkedIn page
- Commit the appropriate managers to programs
- Standard desktops and lock down—what are the merits to obtaining more administrative rights for the end user?
- Attend the Defrag Conference to understand how to moderate think tank discussions at work
- How does a leader ensure social media success? At this time, by being more rebellious than usual
- Don’t fire the rebels
- Encourage the composition of more product/marketing blogs from inside the company for an external audience
- Determine when decision-making is appropriate for the group versus the individual level from a social media perspective
- Try pilot programs and commit organization resources to success
- Re-establish a sense of commitment to social media projects that three years ago seemed ludicrous
- Clearly define the social media strategy
- Sponsor cool conferences like Defrag 2009
The group concluded that while it is important for social media project team members and their products to listen, that’s the easy part -- listening is negligible in comparison to engaging other colleagues in social media projects. Engagement is the next crucial step for corporate transparency.