The difference between 30,000 and 400 million is 399,970,000. It is also the number of people that stuck with Facebook in spite of the popular campaign to quit the platform on the 31st. Yes, it appears that although we love our privacy, we love Facebook more.
Those numbers aren't exact, of course. In addition to the effects of Quitfacebookday.com's campaign, people have been leaving the platform since its latest privacy change. Regardless, the number of quitters has yet to add up to a threatening amount, as many consumers predicted.
"Want proof of how hard it is to leave Facebook?," asked Matthew Shaer. "Comb through the dozens of 'I Hate Facebook' groups. Are they hosted on MySpace? Twitter? No, they're hosted on Facebook. In other words, people are angry at Facebook, but not angry enough to overlook the fact that Facebook is the best place to plan a protest against… Facebook."
Senior analyst at Forrester, Augie Ray, also saw such an outcome: "Are people really going to leave Facebook and go back to e-mail as a primary source of sharing online? I don't think so," he said. "Facebook will not suffer irreparable harm from continuing to offer Instant Personalization, but they will make their job of earning consumer trust more difficult."
Moreover, Pakistan, a country that recently banned access to both YouTube and Facebook, appears to have had a change of heart. Ironically, the court order was overturned and access was restored on the 31st. So much for it being an official quitting day.
We'll see how far this takes them. For a more detailed rundown, head on over here.