Leveraging Social Media Marketing During a Recession

By Barb Mosher | Nov 12, 2008

Awareness knows you want to know more about leveraging Social Media Marketing. They also believe this type of marketing is your best strategy during a recession. And they are not alone.

Join Awareness and Forrester Vice President, Josh Bernoff on Wednesday December 10th at 2:00 PM EST for a webinar on “Why social media is your best marketing strategy in a recession! “

If you haven't heard of Josh, then you aren't paying attention. Josh is co-author of Groundswell: Winning in a World Transformed by Social Technologies, an analysis of how corporations are implementing social media strategies by using blogs, social networks and wikis.

According to Forrester, 40% of marketers will increase their spending on social media strategies such as user-generated content and social networks during a recession.

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This is the first public webinar that covers the research Forrester has recently completed on social media marketing and metrics during a recession.

Topics covered include:

A look at Forrester research that shows where and why marketers are investing and what they are cutting
Strategies to build metrics into your social media marketing plans
Examples of social media applications that deliver results (of which you can be sure Awareness is one)

If you are wondering how to make the most of your marketing dollars during the recession, attend this webinar with Awareness and Forrester. You may come away with some good tips.