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With industry talks about social media policies and governance abound, Autonomy (news, site) released a new product called Autonomy Social Media Governance built to monitor and govern enterprise information on social media channels.

Enterprise Social Media Becoming More Regulated

Autonomy Social Media Governance is based on Autonomy's supervision, policy and compliance platform that is designed for maintaining compliance with regulatory requirements. The new product will be focused on employees engaging on social media sites, so that organizations can monitor and govern employees' social media interactions and stay in compliance with legal regulations.

FINRA (The Financial Industry Regulatory Authority) recently issued FINRA Regulatory Notice 10-06, which requires members to monitor and archive social media content. The Food and Drug Administration (FDA), Federal Trade Commission (FTC) and the National Futures Association (NFA) are in the process of developing their own regulations in regards to the use of social media.

Regulatory requirements around social media usually involve such tasks as archival, policies and discovery of electronic information posted to social media channels. Nowadays, enterprise social media policies are becoming part of organization’s overall GRC strategies.

Main Features of the New Tool

Autonomy Social Media Governance comes with the following features:

  • Aggregation of content in news feeds, blogs and social media sites via connectors
  • Policy-based monitoring of social media content posted by employees logged into the company networks
  • Identification of social interactions taking place outside the firewall
  • Search of all aggregated content
  • Archiving for regulated content
  • Analytics with reporting and trend analysis capabilities
  • Escalation and workflow management
  • Real-time insights into compliance status.

And of course, Autonomy is using its Meaning Based Computing platform in this case to pin down concepts, patterns and relationships in the world of massive amounts of unstructured information. Captured data then can be fed to and stored in Autonomy Digital Safe – a hosted archive service.

We Want Social Media, But We also Want to Be Safe

Social media is crucial to modern organizations. But it is also scary to them, as it is harder to control what’s happening on social sites. The rise of tools like this one from Autonomy and Social Media suite from Open Text is only expected to continue, as organizations are looking to take advantage of the power and business value of social networks, but be safe and compliant.

Recognizing the influence and risks associated with employees engaging in social media channels is the first step. Just like organizations have their dress codes and general IT policies, they should have a social media policy in place.
Tools and technologies, while helpful, have to be used along with an established organizational process and a comprehensive strategy to govern social media interaction.