New browser on the block RockMelt aims to add social value to your browsing experience by doing things a little differently.
Melts Rocks, How About Hearts?
Based on Chromium, RockMelt is a social browser (somewhat like Flock on Chromium or Mozilla Firefox) that has been under development for over a year and is backed by co-author of the Mosaic browser and Netscape Communications Corporation co-founder, Marc Andreesen.
It ties in your social networks, like Facebook or Twitter, to the front of the browser, wherever you are surfing, keeping users in touch with their friends and whatever is going on in the social cosmos.
Users log in to the browser to get all their social media info up, and they can log in from anywhere, so are not restricted to their own desktop. That info is initially seen down a couple of strips on the edge of a standard-looking browser window. Pop-outs show more detailed updates and information.
RockMelt can also alert you to updates on your favorite sites, as they happen, so you can one-click to get right to where you want to go.
Sharing Made Easier
RockMelt will also let users share interesting links you come across with just a single click, in a standard location, without the need to click zillions of little buttons. While niche browser Flock already has some of these features, Andreessen and company have the backing to bring a browser to the big time -- be it on Windows or Mac.
Another improvement is in search, with a new approach being developed to save users clicking backwards and forwards in the hunt for the right result. Clearly, a lot of thought has gone into how we currently use browsers and how to make them better.
Will it Rock the Market Share?
RockMelt is being developed by longtime associates of Andreessen, including Tim Howes, one of the lights behind LDAP. So, RockMelt has the technical credentials, but gaining any share in the browser market is going to be a monumental task. Partnering with popular social sites would be one way to go, but there are no announcements in that area yet.
The launch video shows off some of the social features, highlighting how it helps you keep in touch with friends in a slightly easier manner than most browsers currently offer. If interested in checking out this social browser, you can sign up on the company's page for an invite.