Shoutlet Makes Social Media Easy

Social media is one of the fastest growing marketing areas on the Internet today. It allows marketers and business owners to advertise and market in ways that were unheard of 5-10 years ago. Every major corporation (and many small businesses and start-ups) out there is currently using social media.

The problem inherent with social media is the fact that a proper social media campaign can be extremely time-consuming, very costly and may require a large team of people. Let’s face it — most of us already know that there is an insane amount of sites, software, services and methods out there. A social media campaign can be exhausting. Enter Shoutlet, a tool that makes managing all your social marketing campaigns a snap.

Social Media Overview

There are several types of social media currently. They include RSS feeds, podcasts, widgets, viral videos, social bookmarking and SMS messages. The problem is this: until now there has not been a tool to manage all of these things from one place.

For those readers who are new to social media, these are all various ways of syndication and making your content available in areas and ways beyond just your Web site and some good search engine optimization. Social media is also a great way to catch up with the rest of the crowd in terms of marketing.

Social Media and Shoutlet

Before now you had to have fragmented or disparate tools to manage and distribute all these types of social media. With Shoutlet, you can do all of that from one place. And even better than that, you can track your campaign in real time.

With affiliations, contract and relationships with RSS directory companies such as Pheedo, podcast companies like Odeo, and other social media organizations like TubeMogul, YouTube, and MySpace; Shoutlet will help get your media to the most-trafficked spots on the net.

Sara Lee has taken the power of Shoutlet straight to its consumers. They have created a podcast widget with a text feed providing descriptions of each item (in this case, they are all cooking- and food-related). When you click on the item, a video pops up in the widget with a demo and recipe.

They did it all using one Web-based service and all of this is viral, so the more traffic you get from your own distribution the more that item will (theoretically) be passed on to others by viewers and readers.

Just a Few Shoutlet Features

• RSS Feeds: Complete with a widget builder to make your feed viral
• Podcasts: RSS feeds with audio and video (plus widgets that access the video directly through the widget without redirecting)
• Distribution: Distribute across many directories and services
• E-mail Marketing: Import existing contacts, distribute e-mail marketing with ease
• Opt-in Forms: Use Shoutlet opt-in forms to help collect data and build your contact list
• Widget Building: Quickly and easily build custom, viral widgets for your campaign
• Trackability: Every aspect of your campaign built or distributed through Shoutlet is trackable
• More features discussed in the video:

Shoutlet Makes Social Media Easy

\n\nSocial media is one of the fastest growing marketing areas on the Internet today. It allows marketers and business owners to advertise and market in ways that were unheard of 5-10 years ago. Every major corporation (and many small businesses and start-ups) out there is currently using social media. \n\nThe problem inherent with social media is the fact that a proper social media campaign can be extremely time-consuming, very costly and may require a large team of people. Let’s face it -- most of us already know that there is an insane amount of sites, software, services and methods out there. A social media campaign can be exhausting. Enter Shoutlet, a tool that makes managing all your social marketing campaigns a snap.

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