Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:
- Users Would Not Pay For Twitter
- Old Spice Shows Increase in Sales
- Seesmic Web Gets a Massive Update
- Amazon "Likes" Facebook
Users Would Not Pay For Twitter
If you are a Twitter user, have you ever thought what the service might be worth to you? That is, would you pay a monthly fee to be a part of the micro-blogging service? Well, according to a survey recently completed, none of the respondents would pay for Twitter.
To research this question, the Annenberg School For Communication at USC asked almost 2,000 people if they would pay for the service. No respondents responded in affirmation of paying for the micro-blogging service. More than half -- 55% -- said they would rather see Web advertising pay for the content.
This survey may be skewed by the fact that that only 49% of respondents report actually using services such as Twitter. Therefore, they are not aware of the benefits of using it. It is likely that the power users would pay a small monthly fee, because of the benefit they receive from the service.
Old Spice Shows Increase in Sales
There has been much talk online about the success of the online campaign that Old Spice pulled off two weeks ago. The brands' personalized videos sparked a high amount of talk because of the impact the two-day campaign had on the social web.
However, the impact of the effort has not been measured as of yet, that is, until now. Online video analytics company Visual Measures has published a report that says Old Spice sales are up 107% since the onslaught of videos by the partially-dressed Old Spice Guy. Additionally, Nielsen reported that Old Spice sales are up around 55% in the last 3 months, which is impressive.
What about you? Have you given Old Spice additional consideration since the brand has suddenly become "cool" again? We can't wait to see the feedback in the comments!
Seesmic Web Gets a Massive Update
Many Twitter users, especially those on corporate computers, cannot install stand-alone Twitter clients because of IT rules and regulations. There are options that exist for web-based clients that live in your browser, but choices are limited. Seemic Web is one such web-client and this impressive web app received a great update recently.
Seemic Web now supports Facebook, Foursquare, LinkedIn, Google Buzz and Ping.Fm, in addition to the already existing support for Twitter. Also, users of the Chrome browser can get desktop notifications of new @ messages and direct messages via HTML5 notifications. Lastly, you can insert photos and geo-tagged tweets as well.
Web based clients such as Seesmic and Hootsuite offer a more portable way to utilize Twitter. Much like Gmail or Hotmail, web-based services are perfect for those who utilize multiple computers throughout the day or otherwise can't install regular applications.
Amazon "Likes" Facebook
As many readers know, Facebook is the place to go when you want to socialize with your friends, family and colleagues online. Also, Amazon.com is a popular destination for buying products. Amazon has a decent review and suggestion system, but what if you could tap into your Facebook contacts and ask them about products on Amazon?
This social shopping experience is now reality as Facebook and Amazon have launched a connection that will allow you to share and recommend products to your Facebook friends. Also, Facebook friends can recommend products whether they have an account an Amazon.com or not.
However, there are some privacy implications here. Amazon.com has a history of every product you've bought on their site. Facebook can scrape this information and suggest products to you, which might make some uncomfortable. Hopefully Facebook will handle this in an appropriate way, especially considering all the privacy issues they've had in recent memory.