Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

  • Twitter Adds New Content Providers
  • Beware Shortened Links on Twitter, Facebook
  • Tumblr Explains Downtime
  • Facebook Unveils new Profile Page Layout

Twitter Adds New Content Providers

One aspect of the brand new Twitter layout that was rolled out just over a month ago was to keep folks on as long as possible. To this end, when a link is passed on to a video or picture link, the old experience involved launching a new window to see the link.

Twitter has changed that by adding new functionality. Now, when a link is embedded in a tweet, the link is displayed all within the Twitter feed. The company recently added new partners, as a result, picture links to Instagram, songs from Rdio, slide presentations from Slideshare and video clips from will all be displayed inline on's site.

Twitter's intent is to make the experience fluid for users, as well as keep their eyeballs on's site for as long as possible. The new functionality will help with site sticky-ness and pageviews, metrics that could accelerate advertising rates for Twitter.

Beware Shortened Links on Twitter, Facebook

Besides having interesting correspondence and swapping cat photos, Twitter and Facebook users like to share links. Whether it's an image, interesting article or some other resource, links are commonly shared in the social networking space. 

However, an exploit is coming to light that Twitter users need to know about. There are currently two URLs that are shortened using Google's shortening service (known as By clicking on the link in a seemingly harmless tweet, users are subjecting themselves to malware.

Shortened links can be harmful because when clicking the link, you can't see where the destination site is without a bit of work that only technical people know how to conduct. The best defense for any type of virus or malware is an up-to-date security package running on your computer.

Tumblr Quickly Explains Downtime

Tumblr, as many of us know, is a veteran in the social networking landscape, providing easy to use and lightweight blogs that are extremely popular amongst users. Over the weekend however, Tumblr was down for an extended period of time -- resulting in a lot of buzz amongst Tumblr users on sites such as Twitter and Facebook.

On Monday, Tumblr explained the outage as an unfortunate consequence during a planned outage that resulted in the loss of a critical database server. The site is now back up and running and users haven't had any issues since.

Tumblr generates a substantial 500 million page views each month. The company has grown it's engineering staff and has promised to increase capacity. Social networking users are used to downtime, as services such as Twitter and Facebook have regular service interruptions. Unlike Twitter however -- who rarely publicly admits when downtime occurs -- Tumblr's response was timely and well-explained.

Facebook Unveils new Profile Page Layout

Over the weekend, Facebook released a new layout to users' profile pages. The change is meant to present data in a new way and make the profile pages more useful to all Facebook users. User comments suggest however, that the public reception has been luke warm.

The profile changes start with basic information such as where users are from, where they went to school and where they work. Recent photos of the Facebook users are also presented front and center, a move that is meant to show your recent happenings and events in photos. Users can highlight key friends to place in the left hand side bar and lets users list work projects, religion or political affiliations in a new way.

The new profile page layout is meant to provide a more insightful snapshot of a users' life and allows them to customize the information shown. What do you think? Do you like the new Facebook layout? Please sound off in our comments below.