Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:
- Facebook and Twitter Video Referrals Growing Rapidly
- Google Engineer Fired For Privacy Breach
- Twitter Undergoes Massive Update
- Use Facebook For Online Customer Relations With RightNow
Facebook and Twitter Video Referrals Growing Rapidly
It used to be that Google was the dominant and de facto source for referrals on video content. That is, amongst video sites, who sends them the most traffic? It seems that Facebook and Twitter are rapidly growing as hot spots for people to find interesting videos on.
According to a study from video site Brightcove and ad network TubeMobgul, social networks are gaining rapidly. In the second quarter of this year, the monthly growth has is around 39% and 48% of Twitter and Facebook, respectively. To compare, Google's growth was only 15% and Bing's was a mere 3%.
As anyone with a Facebook account can see, folks love sharing content with those they are friends with. Have you seen an increase in the video sharing activity on your social networks?
Google Engineer Fired For Privacy Breach
Web users trust a lot of sensitive information to online services. Facebook and Google for example have information such as personal profiles, product tastes and messages to friends and family and so on. A question remains: how safe is our data that is housed in online services?
Earlier this week, a report from Gawker highlighted a Google Engineer who was fired for invading the privacy of four teenagers who used Google Services. The Google engineer accessed email accounts, contact list, Google talk logs and Google voice call logs.
Of course, these actions are one engineer's actions; but this case goes to show (again) that private information is never completely safe, even with a large company such as Google behind the products we use each day. Google fired the employee once the practices were made known, but the public is left now knowing how much trust can be put into Internet data providers.
Twitter Undergoes Massive Update
Twitter is a proven platform for messaging, but the company wants to take the service to the next level. To advance this effort, the company has launched a re-work of the web service that most Twitter users interface with. Twitter has lost the functionality war with Twitter clients such as TweetDeck and Seesmic, and looks to regain some lost ground.
Twitter is going to a two-column layout, with normal tweets on the left and multi-media content on the right. The third-party media partnerships will bring photo and video content from companies such as Esty, Flickr, TwitPic and YouTube. Photos, video and links will be displayed on the right hand side. Also, threaded conversations can take place in the right pane, leaving the left pane undisturbed while conversing.
The update is being rolled out to Twitter users over the next week. With this new move, Twitter is looking to go beyond just being a messaging platform to being a media serving company where users can share rich content, all from within the Twitter.com website.
Use Facebook For Online Customer Relations With RightNow
There are a few options for taking in, processing and responding to customer service requests in the online world. GetSatisfaction is the most notable example and is embraced by many companies in the "Web 2.0" space. Another company known as RightNow has built a system for interfacing with a customer base via Facebook.
RightNow CX for Facebook is a call center type platform for providing a direct way to reply to user feedback on a Facebook fan page. Facebook users can pose questions and help other customers help one another. RightNow is an excellent example of using Facebook as a communication method for reaching your customers.
It is well known that Facebook has half a billion users, many of whom want to use the medium to interact with brands. By utilizing a tool such as RightNow CX, business owners can meet customers where they spend time online, which is a huge advantage. The RightNow service launches officially in November.