Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:
- Tools For Business Twitter Usage
- Claim Your Username on Facebook
- Social Networking on Mobiles is Hot
- Twitter Users Are Largely Anti-Social
Tools For Business Twitter Usage
Twitter is a fantastic tool for keeping in touch with your colleagues, family and friends. The popular micro-messaging has also proven to be a benefit for business for multiple reasons. Using Twitter, businesses and brands can keep an eye on conversations taking place about their brand and engage/respond to those needing help or assistance.
However, if a team of people is managing a company's Twitter account, what tools exist for facilitating this use case? Typical clients such as TweetDeck and Twhirl might be a first guess, but they lack the ability for multiple persons to work within a single Twitter account.
Tools such as HootSuite and CoTweet aim to fill this void. Business can use these services to log in, reply on the company's behalf on twitter, launch posts at a certain time, and manage what CoTweet or HootSuite users have access to the company's Twitter account.
Claim Your Username on Facebook
Up until this point in time, Facebook usernames have not been user-friendly. That is, to link someone to your Facebook account involved sending them a cryptic userid that contained your numeric account number. This process was not very user friendly.
To compare, services such as Twitter, FriendFeed and others give each user a unique username. For example, I'm harrisja on Twitter.
This is changing on Friday at Midnight Eastern time as Facebook is going to give its users the ability to claim their username of choice on the social networking site. To claim your space, you should drop all your plans on Friday night and plan on being signed into Facebook so you can claim your particular name.
We fully expect there to be a name grab to occur Friday night on Facebook as its 150 million+ users try to claim their preferred name on the web site.
Social Networking on Mobiles is Hot
According to a recent article on GigaOm, one bright spot amongst mobile phone companies these days is social networking. This connection makes sense, as our mobile phones are always on our person and we constantly use them to reach out to our friends via SMS or call. So why not try to reach them via social networking sites as well?
The article highlights data provided by INQ Mobile, a company who built a phone dedicated to social media including tie ins to Windows Live Messenger, Skype, Facebook and Bebo. This all from a phone that doesn't even have a full QWERTY keyboard.
Do you use your mobile phone to engage your friends and family on social networking sites. With apps such as the Facebook application for the Blackberry and iPhone available, are you using similar tools to keep in contact with your social circle? Weigh in below in the comments.
Twitter Users Are Largely Anti-Social
When you think of a typical Twitter user, what image comes to mind? Perhaps a chatty teenager sitting in his room sharing every intimate detail about their day, or a super-connected Internet citizen who craves constant and immediate contact with their online contacts?
Well, according to data from HubSpot, the opposite is mainly true. Of 4.5 million accounts, almost 55% of Twitter users have never sent out a Tweet and almost 53% have no followers at all.
It is confounding why people take the time to sign up for a service and neglect it shortly after this, but it goes to show how short attention spans are in the world of web services. This data, combined with the high turn-over we've covered before in the Social Media Minute, could make one believe Twitter's success might be short lived.