Social Media moves so fast, it's hard to keep up. Here's the week's big news from the space, in scan-friendly format. This Week: * Kevin Rose says forget Web 2.0 or 3.0 -- make your startup Web 2.5 * New MySpace Drag'n'Drop Interface * Twitter a terrorist tool? * Gilbane Conference on Social Media Meets CMS * Forrester Report says Social Web Went Mainstream in '08

Kevin Rose says forget Web 2.0 or 3.0 -- make your startup Web 2.5

When Digg supremo Kevin Rose isn't playing the beer-swilling buffoon on DiggNation, he's capable of putting in a shift as an extremely thoughtful business-evangelist type. Never more so than in a recent Seesmic blog post , in which he takes a Paul Graham post on "Why to Start a Startup in a Bad Economy" and runs with it, concluding that once the boulder really got rolling, nearly all web 2.0 start-ups simply got lost in the noise and couldn't gain any traction. Digg, Facebook, Flickr, MySpace and most of the services which we associate with the Web 2.0 tag all launched before that tag even made any sense. If you could apply the label "Web 2.0" to a new web startup, chances are it sank without trace (some obvious exceptions like Twitter aside). Rose also talks about the early days of Digg (it's only 4 years old??), recounting that it was a 'scappy startup', that he kept the day-job and pumped in a couple of thousand dollars here and a couple thousand there, and that he only went after Angel funding when he ran out of money. While doing things on the cheap may be anathema to the current brood of Web entrepeneurs, Rose reckons it's by no means a bad thing for your startup if you can't get money for your 'back-of-the-envelope' idea, and if you have to hold onto the day-job for a while.

New MySpace Drag'n'Drop Interface

As Techcrunch reports, the evolution of MySpace 2.0 continues apace. The belated drive to update the chaotic MySpace interface saw a few fundamental changes to navigation introduced last June, and now they are bringing in a Flash profile editor which will enable users to modify their profiles using an intuitive drag'n'drop interface. The Web is awash with terrible tools which offer MySpace profile customization and plugins. The core audience of the social networking platform is evidently comprised primarily of citizens who require pink animated hearts for wallpaper, invisible menus and a Kelly Clarkson soundtrack. It's unlikely there's a taste-editor in the new Flash profile-builder, but at least implementation of users' horrific Profile creations can be performed on a more integrated basis.

Twitter a terrorist tool?

Not the kind of headline which Twitter wanted, but the U.S. Army has flagged the microblogger as a possible platform for launching terrorist attacks. A report by a military Intelligence wing on potentially subversive use of social media contains a chapter on 'Potential for Terrorist Use of Twitter', pointing out that the Twitter grapevine beats the crap out of traditional media channels when it comes to serving breaking news stories quickly. Which is one thing, but it also offers the opportunity for groups to coordinate instantaneously. According to the report, "Terrorists could theoretically use Twitter social networking in the U.S. as an operation tool".

Gilbane Conference: Where Social Media Meets Content Management

An upcoming Gilbane conference in Boston will explore the exer-expanding intersection between content management and social media. Running from December 2nd to 4th, the conference (which we discuss here) will "...help organizations better understand how to address rapidly growing and increasingly diverse collections of content by implementing the latest technologies to create, manage, share and deliver richer content more easily, sometimes cheaper — and often quicker." Visit the Gilbane Boston microsite for more.

Forrester Report says Social Web Went Mainstream in '08

From one analyst heavyweight to another... and the declaration from Forrester that the use of online social tools hit some kind of tipping point in 2008. 75% of U.S. adults now use some variant of social web connection, whether it be simply voting or rating online content, using social networks, blogging, or writing product reviews. That figure leapt from 57% in 2007. ReadWriteWeb cover the report in more depth, adding that "Forrester predicts that if growth of ratings and reviews continues at its current pace, then 'reading peer recommendations will fast become a permanent stage in the purchase decision process.'"