Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:
- More Adults Using Social Networking
- Conference Attendees Love To Tweet
- Google Extends OpenIDs to Google Apps
- Disney Deletes Alice in Wonderland Trailer Off YouTube
More Adults Using Social Networking
A recent study came out of Forrester that profiled how adults tend to use their time online. Amongst the most interesting trends from 2007 to 2009, social networking usage has almost doubled.
This shows that more and more folks are hopping online to stay connected with their friends and family using new sources such as Facebook, Twitter, Flickr and the like. 55.6 million adults amongst the US population visit social networking sites on a monthly basis.
According to Forrester, what's the most popular 'social network'? In a landslide, email wins, with 165 million adults using such services. The second-place most used online facility is emailing photos via email, again asserting email's popularity amongst online Americans.
Conference Attendees Love To Tweet
Twitter users, according to a recent research project, are heavy users of the micro-messaging service during conferences and events. Looking in to how people use the service, 74% of Twitter users at conferences send between 11 and 20 messages per day and 51% actively discuss conference topics via @ replies and direct messages.
Also, it appears that conference goers are using Twitter to document and share newly learned information to their followers in real-time.
In my personal experience Twitter can be a valuable tool at a conference. Using the short messaging service allows you to not only communicate with other conference attendees, but it allows you to share the conference materials with your friends on the Twitter service.
Twitter is a communication medium that doesn't require you to know a person's email address or cell phone number to send them a message or reply, adding to the service's utility at large events.
Google Extends OpenIDs to Google Apps
OpenID has been covered on CMSWire before and is a bit of a confusing idea, but makes your online life much simpler. OpenID provides you the ability to use a centralized set of userid and password information for signing into many sites around the Internet.
Yesterday, Google announced that users of their Google Apps products can now use their Google-powered logins as OpenIDs. What does this mean? Say you go to a site like manymoon.com (any site that accepts OpenID logins will work) and you're asked to sign in. You can now use your Google login credentials to sign into that third party site, without having to create a separate username and login for it.
Google teamed up with JanRain, a provider of OpenID software solutions, to deliver the service. There's no ability for Google Apps to take OpenIDs as logins and at this point in time, they only provide OpenID services to other sites.
Disney Deletes Alice in Wonderland Trailer off YouTube
Alice in Wonderland is a live-action recreation of the popular Disney animation that comes out in March of next year. Throngs of people are excited about the movie that is being directed by Tim Burton and stars Johnny Depp.
Last week, the trailer for the movie was released onto the web to help stir up excitement. In a matter of hours, the trailer was posted to YouTube, the Internet's most popular video-hosting social site. In a strange turn of events, Disney immediately demanded YouTube take down the video due to a copyright claim. The video was also taken off IGNs website as well.
This behavior seems odd. In a world where marketers are constantly trying to make videos 'viral' by harnessing sharing on the Internet, why would Disney take down a video promoting an upcoming movie? Isn't promotion the name of the game here?