How Barack Obama Won the Online WarWe all know that the President-elect has changed the game in terms of how elections are run, embracing the youth vote through the social tools which they use to communicate and raising millions in campaign funds through omnipresent widgets. No serious electoral candidate in future will go to war without having a serious social media strategy, and without thinking seriously about how to coin it from online contributions. SearchMarketingGuru takes a comprehensive look at how the Obama team utilized online resources to seal the deal for their man, from the user portal at my.barackobama.com through Youtube, Facebook and MySpace, to smaller networks like the religion-oriented Faithbase.com. ReadWriteWeb also covered the online Obama campaign here. Alas, having run himself into the ground for his country over the past few months, there doesn't seem to be much of him left, according to his listed height on his MySpace profile.
Web 2.0 Summit Updates: Zuckerburg and YangFacebook founder Mark Zuckerburg was grilled on Facebook's finances by John Batelle at the Web 2.0 summit at the Palace Hotel, Montgomery Street SF yesterday afternoon. Michael Arrington liveblogged the event for Techcrunch.
Zuckerburg -- worth a few quid
While rumors of a cash-injection from the Far East drew blank stares from Zuck, he did offer plenty of interesting information on where the money is currently coming from, where it's going to come from in future, and the next phase of expansion, which will come in the form of the Facebook Connect platform, which brings Facebook application to third-party websites in widget form and is due to launch at the end of the month. He also 'doesn't rule out' working in future with Google on OpenSocial, according to Arrington. On Wednesday it was Jerry Yang's (Yahoo!) turn to be put on the rack by Batelle /, on the day Google announced it was pulling out of the proposed deal with Yahoo!'s search marketing division. Arrington was so dismayed by Yang's performance, he immediately added to his considerable woes by calling for his dismissal.