Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:
- Twitter is Bigger Than MySpace in Britain
- Trying To Get Around Paying Taxes, Don't Boast on Social Media Sites
- More Figures on Facebook's Worldwide Popularity
- Boomers Feel Left Behind By Social Networks
- Social Networking Driving Large Portion of Online Ads
Twitter is Bigger Than MySpace in Britain
Hitwise has released data that shows that one of the pioneers -- and former giant -- in the social networking space is about to be eclipsed by Twitter in the UK. That's right -- according to web site traffic figures, Twitter is now a more visited web service in Britain.
As Twitter grows at a steady pace, it's alarming to see the mass exodus from MySpace in recent years. We've discussed this on the Social Media Minute before, hoping that MySpace can somehow pull out some stops and become relevant again, for the sake of their user base.
However, at this point, it appears MySpace's good days are far behind it and the new upstarts in social networking will continue to leave MySpace in the dust.
Trying To Get Around Paying Taxes, Don't Boast on Social Media Sites
According to tax and revenue authorities in states such as Minnesota, Nebraska and California, officials are using social media tools to track down tax dodgers. By sifting through Facebook posts, Twitter status updates and other social media sites, the tax officials can see when you've talked about a raise, new position or announced that you're relocating to a new state or city.
This data is then harvested and collected to track your movements to keep you honest on your taxes. What is the tax officials' favorite site for spying your life changes? The answer is MySpace, because its default permissions settings leave your updates open to the public and not just your friends.
While some states are actively tracking using this new method, others are looking into it. So, the message is here -- be careful what you brag about online!
More Figures on Facebook's Worldwide Popularity
BuzzPoint, a firm specializing in social media marketing, has helped put Facebook's massive 250 million user number into perspective. For example, if Facebook were a country, it would be the 4th most populous nation on the planet, just in between the United States and Indonesia.
Looking at usage inside the countries that make up Facebook's userbase, the top contributors are the United States, United Kingdom and Turkey. Interestingly enough, countries such as Iceland and Norway have 40% of their population on Facebook, with Canada being the amongst the larger countries with roughly 34% of its population actively using Facebook.
These interesting statistics show how Facebook has reached a massive audience online. We may think in the US that Facebook is huge, but compared to other regions of the world, our adoption is typical.