A former exec at Apple has just released a very short, very free
ebook on marketing like Apple. It's called Marketing Apple
Why is this relevant to you? Glad you asked.When we're talking about good strong web design
for a useful
(and successful) enterprise webpage, and when we're talking about more harmony
between marketing, IT and business management, we're talking about problems that Apple has already solved.
Apple is a company that has grown largely because it mastered the qualities of design and function in its products, without forgetting the importance of relating to people. The five (well, four-ish) guidelines in the ebook can be put to practice on virtually any enterprise website. Read
(pdf), learn, apply.
Author Steve Chazin now works with TubesNow
, a file-syncing app named for
our favorite Alaskan senator's "series of tubes" comment.