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Marketing Apple Lends Insight on Design, Function, People
A former exec at Apple has just released a very short, very free ebook on marketing like Apple. It’s called Marketing Apple.
Why is this relevant to you? Glad you asked.
When we’re talking about good strong web design for a useful (and successful) enterprise webpage, and when we’re talking about more harmony between marketing, IT and business management, we’re talking about problems that Apple has already solved.
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Apple is a company that has grown largely because it mastered the qualities of design and function in its products, without forgetting the importance of relating to people. The five (well, four-ish) guidelines in the ebook can be put to practice on virtually any enterprise website.
Read (pdf), learn, apply.
Author Steve Chazin now works with TubesNow, a file-syncing app named for our favorite Alaskan senator’s “series of tubes” comment.
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