All the twists, turns and tips you need for staying up-to-date by the water cooler. This week’s highlights include: * 5 Key Characteristics of Web Brands. Foundational brand wisdom that's so simple, most enterprises can't resist complicating it. * How To: Editing Print Documents for the Web. There's a huge difference between print and web audiences. And until Ritalin earns FDA approval as a vitamin, courting the latter takes a bit of work. * Global Developer Population to Hit 19 Mill By 2010. Revenge of the Nerds wasn't just a movie; it was a manifesto. * Enterprise CMS Leader Partners with SAP, Parades Profits. Open Text: the best friend everybody loves to hate. And we mean that in the nicest, most back-pattingest possible way. * 'New Media Titans' Get Their First Trade Rag. What? You mean blogging is a real job? We can't wait until NYU comes out with a professional degree for that. And these are the articles you couldn’t get enough of (if unique visits are anything to go by, anyway). All eyes on open source: * What is Web 2.0 Content Management? (Part 1) * Microsoft Calls E-Discovery, Records Management Inseparable Halves * Bye Microsoft CMS, Hello MOSS WCM * CMS Review: OpenCms 6.0 * Nuxeo Plays ECM Ball in Alfresco's Backyard