Whether or not we are aware of it, visitors to our Web sites make assumptions about the nature, quality, reliability, and value of our products or services as a result of the colors we use. Katherine Nolan, writing for Microsoft, has recently published an article entitled "Color it effective: How color influences the user". As folks such as Gerry McGovern have recently pointed out, Microsoft does an excellent job of presenting information in their website. Effective use of language on the web is critical. Conveying meaning quickly is imperative for effective web communications. At the same time, building an attractive and positive visual context is just as important. This article provides invaluable insight into this second factor. Read the article.