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Proximic Enables Monetization for Web Publishers

By Marisa Peacock

Oct 4. 2007

When I say “contextual content network,” you say “pattern proximity.” Got it?

Contextual content network. (Pattern proximity!)

Very good. Now what exactly does that mean?

A start-up called Proximic has launched a network designed to overcome the limitations of contextual advertising technologies; that is, search and online advertising platforms based on keywords, which tend to miss the “core meaning of articles,” result in irrelevant or inappropriate advertisements, and make it harder to monetize online properties.

Proximic’s network uses “a language-independent approach that automatically reads and matches relevant content according to interconnected “patterns” that are not even based on words but which exist within each document.”

This approach allows publishers to provide meaningful content (articles, ads, etc.) without designating keywords or other preset categories.

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Welcome to post 3.0.

Developed to help publishers “catch their readers’ attention wherever they go on the web and at the same time monetize effectively once they are attracted,” Proximic hopes to solve the publisher problem with the content network. By joining, publishers will be able to serve relevant content to readers, as well as have an automated way to syndicate their content across the Web.

Marketed as an organic ecosystem that connects publishers, bloggers and end-users, Proximic lets information finds the user by “cross-linking useful and relevant things across the web.” With users becoming more productive, they it is Proximic’s goal that they will provide the Internet economy with greater control, precision, and ultimately, profitability of content monetization.

Their pattern proximity platform is available through their Proximic Browser Add-on - a productivity tool for end-users and soon they’ll launch the Proximic Publisher Widget - a web service for blogs and publishers to feature contextual results.

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