SeeWhy Inc (news, site), providers of an interesting little tracking/Web analytics tool that attempts to convert website abandoners, recently announced a new CEO. The newly appointed Scott G. Silk will be in charge of SeeWhy’s daily operations as well as shaping the overall vision and direction for the new team.
SeeWhy also reportedly plans to expand its focus beyond research and development by beefing up its sales and marketing sectors. Luckily, prior to SeeWhy, Silk was president and CEO of Action Engine Corp. where he established the company’s mobile application platform and oversaw their eventual sale to Mobui Corp. His expectations of his new job seem pretty positive as well:
“SeeWhy is in the right place at the right time with best-in-class technology,” he said. “In a down economy, everybody’s focused on cost-effective revenue generation. We deliver a compelling ROI in a SaaS delivery model. Considering that up to 70 percent of ecommerce customers abandon a session before they buy, our software can basically double a company’s online sales—without any capital expenditure. With more and more business being done over the web, my job is to exploit our unfair advantage in web conversion.”
With 20+ years of experience leading technology companies under Silk's belt, it looks like SeeWhy is in good hands, but will abandonment tracking really be the next big thing? As we reported earlier, there's a lot of uncertainty around the new tactic. Guess we’ll have to wait and see.