Web Content Management System (CMS) News & Articles

Sage N. America's top ERP partner, Laguna Hills, CA based Blytheco LLC, announced this week it has has partnered with SugarCRM, "…delivering to its clients the ability to effectively boost sales and retain customers, while saving money," the company said.

So SDL officially announced the completion its acquisition of Alterian, a provider of web engagement management solutions. But the details were very light. We change that right now.

Spurred on by an online debate about the distinction between text analytics and semantic content enrichment, I turn in this article to the pressing question: "What does semantic content enrichment mean?" 

HootSuite users can extend the platform's functionality with three new apps available immediately in the App Directory: Digg, TrendSpottr and InboxQ. More apps are expected to roll out soon.

After announcing the integration of Atex Content with Atex Web CMS in early January, Atex is just plowing ahead with new releases. Later this quarter — at a date yet to be made public — the content publishing giant is to introduce Atex Content Hub.

Welcome to the January 2012 installment of our what's coming from the open source projects in the next month. If you feel that your project was left out, we invite you to email us at pr@cmswire.com to have a project representative added to the list of people we contact for updates.

Links cause most problems when they overlap and audience based links are particularly problematic.

It's finally official. SDL has publicly announced that is has completed its acquisition of web engagement management provider Alterian.

In the last year or so, Vimeo, the video sharing site, has reached 50 million users worldwide up from 30 million a year ago. In fact, it’s fairly common to have video links across social networks redirect to Vimeo. Its growing popularity has lead Vimeo to undergo a website design that provides registered users with a better Vimeo experience.

Analytics provider Parse.ly announced its flagship product Dash, moving the technology from beta status to general availability, in a supported content publishing system.

The company calls Dash a predictive content optimization platform that targets publishers with a purpose-built system offering deep web content analysis "…at a massive scale" with the promise of producing data insights that will optimize web content performance.

Just when you thought that a microblogging service was simple enough, things like CheckThis come along. Offering fuss-free publishing of micro-sites, CheckThis promises quick posting of micro websites without even the need to go through complicated account signups.

Acquia is only three years old and focuses almost exclusively on open source platform Drupal, which makes its earning a spot on Forbes list of 100 most promising companies in 2011 a pretty impressive feat. Despite the company’s showing, Acquia is not yet a well-recognized name in enterprise circles. The appointment of two new board members may just change that.

Internet security company Dasient announced in a blog post that it had been acquired by Twitter.

Last week I sat in on a TweetJam hosted by CMSWire on the theme of Customer Experience Management. What stuck with me was the topic of customer experience consistency across multiple channels both offline and online.

Someone commented on the fact that the Starbucks brand is not just represented by their graphic image but it is also the smell of coffee when you walk into the store that helps to represent their brand.

We live in a multi-channel world that offers customers varied touch points across Web sites, microsites, print, email, mobile and social networks. Every channel adds to the customers’ total brand experience —whether they are reading through product reviews, walking through the mall, reading an email on their phone, passing a billboard on their way to work, or checking into a store on Foursquare on their iPhone.

The key to success is to ensure that you have the ability to measure, react and engage across these various touch points in a way that is consistent. Consistency builds trust and trust is what will lead you to a loyal customer.

At OpenText we have worked with several customers that struggle with brand consistency both as a result of introducing new channels as well as inheriting additional websites through acquisitions. People’s United Bank is an interesting case study. They wanted to present a unified perception of their brand even as they moved from 3 websites to 11.

They also needed the people who authored the content to be able to push it out in real time across a variety of channels. When all was said and done, they found that they increased channel performance by 70% — a great statistic. Check out this detailed interview with the People's United Bank project team.

Customer experience management (CXM) begins with customer data. Ultimately, it also ends there. While CXM can gather insights from consumer data garnered around individual behaviors online, if the consumer is not prepared to provide certain data voluntarily, the picture is incomplete. A recent report by Forrester shows that acquiring that data is increasingly problematic.

At this point, it's growing beyond hints in the wind, as word on the street is that the Salesforce.com CRM behemoth will soon offer social network technology to include data sifting of tweets and other filters to gain meaning from real-time social network traffic. 

The rumor, from a talk given by Chief Scientist JP Rangaswami, in Munich, Germany, comes on the heels of Salesforce.com's agreement to purchase Rypple and its social performance management application. Salesforce.com is moving this largest seller of online customer-management software toward the social space.

2011 was dominated by the trend of convergence; more than one WCM platform began the transition from digital content management tool to customer engagement and marketing platform by improving the analytic and personalization capabilities of its offerings. These efforts are a step in the right direction. Content will forever be the “meat” in the marketing sandwich, so building out from this center only makes good sense. However, even this new breed of Web CMSs have a long way to go before they singularly provide the tools and functionality that savvy, enterprise-scale marketing and IT teams are demanding right now. To meet those needs, the biggest trend of 2012 is likely to be the emergence of digital marketing platforms via the integration of existing enterprise software tools.

Start with the link, not the sentence. Often, all you need is a nice clear link. No summary text. The link should be the first thing you think about. You should only add surrounding text if absolutely necessary.

If you joined us for our Customer Experience Management Tweet Jam on Thursday, January 19, you may have learned a few things about the past, present and future of listening, delivering and measuring a consistent, contextual, optimized message across all channels, otherwise known as CXM.

Facebook announced 60 new apps and invites developers to build more on its Open Graph platform.