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Web Content Management System (CMS) News & Articles

Can Akumina Make SharePoint a Web CMS Contender?

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In the age of digital experience, not all companies are rushing into relationships with superpower providers like Adobe, Sitecore and Oracle.

Most, however, already have SharePoint, and many of those are trying to figure out how to extend its use to public-facing websites.

Enter Akumina, a three-year-old company whose founders have extensive experience in building and deploying such websites. It's led by CEO Ed Rogers and COO Steve Sherkanowski, who worked for years managing technical, operations and marketing activities at Ektron.

The Nashua, N.H.-based company recently introduced InterChange, a suite of role-based authoring and site management tools designed to give marketing teams control over SharePoint sites.

WCM: Pick for the Process Instead of the Project

2014-10-September-Choice.jpgWeb content management has completely changed. Some people argue that “Web” is too small a word now, because of the “omnichannel” world we now have to populate with content. Others argue that it’s about the “digital experience” or the “customer experience.” Whatever it is – one thing that's clear is that the amount of content, along with the number of tools producing it, has increased significantly.

What's New in September for Open Source CMS

2014-5-September-Benny-Goodman-1970.jpgThere are plenty of free and open source content management systems (CMS). But no platform is as big or as common as WordPress. WordPress powers more than 12.7 million websites — an astounding 47.38 percent of the World Wide Web, according to BuiltWith, which monitors such things.

And just yesterday, WordPress released Version 4.0, named “Benny” in honor of jazz clarinetist and bandleader Benny Goodman.

"While 4.0 is just another number for us after 3.9 and before 4.1, we feel we’ve put a little extra polish into it. This release brings you a smoother writing and management experience we think you’ll enjoy," the team at Wordpress stated. It also introduces a redesigned look for its plugin and media library pages.

What's new?

  • A new Details Preview allows users to view their uploads in an "aesthetically pleasing, endless grid"
  • Easier video embedding
  • An editor that expands to fit content as users write, while keeping your formatting tools available
  • Improved plugin resources and search capabilities.

Magnolia CMS Partnership Aims to Boost Creative Campaigns

web cms, Magnolia CMS Partnership Aims to Boost 'Creative Campaigns'

A European digital platform provider is teaming with Magnolia CMS on a cloud implementation of the open source content management platform. Company executives claim it will arm digital marketers with the ability to fire off creative campaigns.

Magnolia CMS's partnership is with ETECTURE@Ogilvy, the technology arm of Ogilvy & Mather UK. 

ETECTURE@Ogilvy was founded in 2003 and now has 100 employees across offices in London, Frankfurt, Munich, Karlsruhe and Düsseldorf. Execs there said the platform provides specialized technical and digital marketing expertise to support large organizations that routinely roll out integrated marketing programs, such as product launches, on a global scale. 

Sitecore Ups DAM Ante, Partners with Picturepark

Sitecore is boosting the role of digital asset management (DAM) in its web content management system (WCMS) offerings.

Earlier this summer, the CMS provider of customer experience management formed a partnership with DAM vendor ADAM Software. The alliance aimed to integrate ADAM's ability to bring up the correct version of media files with Sitecore's workflow aimed toward specific targets, like a social media ad campaign in a specific country.

Today, the company announced Sitecore website editors can also use Picturepark DAM systems to find and place digital assets onto websites. Picturepark offers on-the-fly image editing, live link updates and Adaptive Metadata management, according to officials at the Aarau, Switzerland-based provider.

So You Think You Know WordPress

2014-15-August-My-Name-Is.jpgYou’re ready to develop your website. You're looking for a web CMS that’s secure, cost-effective, easy to maintain and customizable for your business. You wouldn’t consider WordPress, right?

This stigma has plagued WordPress, especially when compared to other available tools like Joomla and Drupal.

Whose Idea Was This? Amazon's Investment in Acquia

Amazon threw a big chunk of change at Acquia yesterday. Perhaps it wants to stake its claim in the startup that provides commercial services around the open-source Drupal content management system before it goes public, which could happen as soon as later this year or in 2015.

Though neither company is disclosing the size of the investment, it certainly makes their relationship more symbiotic than it already was. Consider that Acquia runs on more than 8,000 AWS instances and serves more than 27 billion hits a month (333 TB of bandwidth a month).

The 'Scoop' on Content as a Service

web CMS, 2014-11-August-Ice-Cream.jpgWhen was the last time you heard of a company using its content management system as a recruiting tool? Never? Well last month the New York Times made a splash providing an overview of its custom-built content management system called Scoop. One of the inspirations of this post was that a prominent editor for competitor Washington Post, Ezra Klein, announced that the reason he was leaving the Post for Vox Media was because — ready for this — of how fancy its web content management system was. As Klein said in the article: “at our first meeting, we knew we were going here. They had the technology we thought we were inventing.”

What's Behind Google's Encryption Moves

As part of the growing movement toward encrypting web data, Google announced this week that it will boost the search status of web sites that use HTTPS (Hypertext Transfer Protocol Secure) to encrypt data, shedding more light on its own motivations to lock and further anonymize  the web.

Goodbye Mobile Apps, Hello Multi-Device Experiences

customer experience, mobile phonesYour app runs in a little square.

All the money you spend on developers, design teams, content production and infrastructure for your app essentially boils down to a little square. Sometimes it’s a bigger square. Sometimes it’s more of a rectangle. And sometimes your app is responsive and tries to adjust itself as the square changes shape.

But in the end, your brand's communications still come down to that little square.

Website Shutdown Averted? WordPress, Drupal Release Security Updates

web cms, Website Shutdown Averted? WordPress, Drupal Release Security Updates

The message today to the millions of users of WordPress and Drupal content management systems: Fire up those security updates.

The web content management system (CMS) providers released security updates this week after an industry expert tipped them off to a potential attack that shuts down websites and servers running on the WordPress or Drupal engine.

Nir Goldshlager, a security researcher from Salesforce.com's product security team, first caught the potential bug.

In a blog post, he wrote that he detected XML Denial of Service in both WordPress and Drupal. This phenomenon, he wrote, is predicated on a well-known cyber attack, known as the XML Quadratic Blowup Attack.

How to Approach Your Next Web Replatforming

Web CMS, 2014-06-August-Ants-Moving.jpgThere’s no rest for the weary if you're a digital marketer in 2014. As the pace of technological change accelerates, it’s all one can do to keep up. Take replatforming, that Herculean effort of moving from one website solution to another, whether an upgrade or moving to a different vendor’s solution.

As technology’s pace quickens the cycle of replatforming gets shorter and shorter. Where once a 5-year cycle would be deemed leading edge, today it puts you smack in the middle of the laggard quadrant of the adoption lifecycle. In fact, a strong argument could be made that replatforming should be treated as an ongoing program, not a one-time project. 

What's New in August for Open Source CMS

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A fact many of us learned in high school — that popularity has its downsides — is proving to be true in the world of open source content management systems (CMS).

Take WordPress — the most popular CMS in the world, powering an astonishing 47.4 percent of all sites on the Internet, according to BuiltWith, a website profiler, lead generation, competitive analysis and business intelligence tool.

July, to use a shameless cliché, was both the best of times, and the worst of times, for this inordinately popular platform. New research from 34SP.com found more than half of UK small businesses are using WordPress as a CMS, thereby “finally blowing away its image as just a blogging platform."

The same study also confirmed a few things that were not included in the official results, including the fact 31 percent of 34SP.com clients who use WordPress call wine their favorite beverage (Jägerbombs really disappointed with just 1 percent of the votes) and only 13 percent have more than 500 friends on Facebook. What does this have to do with anything? Nothing. So let's move on.

Why America's National Mall Went Digital

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Everybody's going digital — even the monument core of Washington DC. Known as the National Mall, the area dates back to the establishment of the City of Washington as the permanent seat of the United States government.

The two-mile piece of land, bound by the US Capitol to the east and the Washington Monument to the west, attracts millions of visitors annually. The "Mall" — a pedestrian-friendly, tree-lined boulevard — features monuments and memorials, world-famous museums and iconic federal buildings along Constitution Avenue.

Now it also has Wi-Fi and interactive experiences at kiosks near the World War II and Korean War information centers. "We created an infrastructure from the ground up that supports this significantly improved experience," said Vikrant Binjrajka, CTO of INADEV, the contractor that built the new interactive, Drupal-powered web experience. "We've widened the scope of content that it provides to users." 

One Web CMS Is Never Enough

2014-28-July-Recycling-Mountain.jpgWeb CMS is not a new technology by any stretch of imagination so why do so many still struggle with content management: on a personal basis, as a small-to-medium business or a large corporation? The cause of the struggle more times than not are the content silos and multiple Web Content Management Systems (Web CMS) used within one organization. We know these content silos suck up both time and money, but we still continue to create them.

Forrester Wave: No Leaders in Digital Experience Delivery

customer experience, Forrester Wave: No Leaders in Digital Experience DeliveryWho's driving the digital experience train today?

No one, says Forrester.

In its first Forrester Wave for Digital Experience Delivery Platforms, released today, analysts said no vendor offers a truly "end-to-end solution."

"Overall completeness and adoption" in this space is "middling," according to analysts.

Unified platforms are "more myth than reality," they wrote in the Wave.

Despite no leader, Forrester did cite Adobe and hybris (SAP) as "pioneers" that offer the most complete options while IBM and Sitecore "aren't far behind."

Clickability Acquires a Patent for Visitor Testing

Upland Software, a web content management provider for B2B and B2C, has received a patent for its Clickability platform's ability to test web visitor segmentation and profiling.

This is the company's fourth patent for its website personalization and targeting solution, called Website Marketing Acceleration (WMA). In the tests covered by the new patent, marketers can try out their messages with specific site visitors on the actual site, such was whether the right content is being presented at the right point in the buying process. But WMA allows such testing without polluting the site analytics data.

Real Estate Firm Scales Up Its Global Marketing Efforts

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By 1985, two years after Gary Keller and Joe Williams set up their first realty office, it was already the largest brokerage in Texas. Today, Keller Williams is going global, raising significant technology challenges in marketing, business process management and governance.

At the center of that tornado is Cary Sylvester, the company's Austin-based vice president of technology, communication and innovation — a long, but accurate title considering everything on her plate as the company expands to six far-flung locales: Vietnam, Turkey, UK, Indonesia, South Africa and Germany.

"You can tell there's no specific region we've targeted," she explained. "Once we find the right people, and if their culture is one that will really embrace and adapt to our models, and they want our models, that's the country we'll go into."

Raw Engineering Web CMS is All About Mobile

Mobile is hot in web content management systems (CMS). Exciting. But not easy.

"Anything related to mobile is still tough, not the least of which is that budgets for mobile channels are still in the 'experimental phase," Tim McLaughlin, president and founder of Siteworx,a digital agency and system integrator based in Reston, Va., told us earlier this year."This is despite the fact that the results already show that we are well past that stage. But in hindsight, that should not surprise us since it wasn’t until last year that advertisers started reallocating significant budgets from traditional — print, TV, etc. — to digital."

Despite the challenges, Raw Engineering dives into mobile head first. A software technology company specializing in mobile app and web application development in the cloud, Raw Engineering today released contentstack.io. Officials hail it as a mobile first content management system for the enterprise. 

What Matters (and What Doesn't) for Flexible, Agile Solutions

2014-14-July-Many-Languages-Love.jpgEnterprises don't lack for choices. In one of his final blog posts before leaving Forrester as an analyst, David Aponovich summed up the importance of web content management to creating digital customer experiences.

He wrote that “WCM has become an essential foundation for enabling successful digital experience efforts. And by doing so, it’s supporting one of the last things that corporations and brands can use to differentiate themselves.”

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