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Web Content Management System (CMS) News & Articles

What's New in March for Open Source CMS

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A round of applause for Drupal, please. Drupal is now powering more than one million websites worldwide, reinforcing its ranking as one of the most popular content management systems (CMS) on the planet. 

According to BuiltWith Research, Drupal powers more than 12 percent of the world’s top 100,000 websites as measured by traffic. That's still far behind Wordpress, which runs more than 43 percent of those top 100,000 sites. But it's still a significant feat, according to Holly Ross, executive director of the Drupal Association, the nonprofit organization that supports the Drupal open source project.

Ross is clearly enamored with Drupal. "Every day, we hear stories from all over the world about how Drupal is changing individual lives for the better," she effused in a statement.

Is there is a direct relationship between open source CMS and better lives? We'll let you make your own decision about that. And as you ponder the question, read on for more news from the world of free and open source CMS. And remember: everyone with FOSS CMS news should drop us a line so we can include you in our next monthly column.

If You Dress SharePoint Differently, Is it Easier to Use? #SPC14

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SharePoint 2013 has a lot going for it … "if only it wasn't so hard to use." Ask anyone who uses it routinely — and doesn't work in IT — and you're likely to hear something along those lines.

Non-technical users tend to describe SharePoint as easier in theory than practice (unless someone invests the time to become an expert.) "It can get really complicated if you want to go past posting documents or adding a list," one user explained.

Some users give up, relying on share drives or their own hard drives and email rather than a tool that integrates both these functions. "It's hard to persuade them to go a more digital route," another user said.

Others take the easy way out and ask someone in the IT department to generate or post content, even though that's not an IT function.

But what if there was a better way? What if there was a way to retain the functionality of SharePoint in a simplified package — to dress it, as it were, in different clothes? That's what Akumina claims it can do.

Acquia Lift Makes Drupal Sites Smarter, Revenues Bigger

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It’s every marketer’s dream — delivering the right offer, to the right visitor, at the right time, through the right channel, to drive greater revenue. Simple to say, not so easy to do.

Consider your own experience when visiting websites. How often are you presented with compelling offers that you’re willing to take action on? If you’re like me, not very often.

This could actually change in the near future. Earlier today, Acquia, provider of products, services and technical support for creating web experiences with the open source CMS Drupal, announced Acquia Lift, an optimization platform that promises to make websites smarter, marketers more productive and revenues greater.

If it works as promised and is widely accepted by the Drupal community, you — even as a consumer —could benefit from Acquia’s latest innovation. After all, there are more than million of Drupal sites on the web today.

Your Website: A Revenue Generating Machine

Content Marketing, Lead Nurturing, Customer Experience Management — there has been no shortage of discussion lately about how “digital content platforms” (e.g. your web environments) can truly be a successful component for marketing success. But what does that mean?

With so many of the larger players such as Oracle, SalesForce.com and Adobe acquiring companies in the content, marketing and customer relationship space – it would seem that it’s these technologies that are a key part.

What defines a “digital content platform” that is built for the purpose of becoming a revenue generating machine. And, what should we expect from the technology platforms that will actually power this machine?

New England Patriots Content Chief Talks Social, Video, Analytics

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Fred Kirsch, vice president of content and publisher for the New England Patriots — the NFL team —knows a little something about moving and managing content. Huge amounts of content.

In the emerging omnichannel world, that's a complex job — not only the production and management of content itself, but how it is marketed and distributed over multiple platforms including web and mobile. He's a great guy to talk to, and CMSWire.com was fortunate enough to interview him last week.

What's New in February for Open Source CMS

The year is off to a fast start for free and open source content management system (CMS) vendors, with plenty of updates, meetings and more. We're sharing the latest updates — and inviting everyone with FOSS CMS news to drop us a line. We'll include you in our next monthly column.

EPiServer Release Focuses on Multichannel Content

EPiServer is out with version 7.5 of its CMS, which, like other content handling systems, is facing the challenge of adapting content to so many kinds of devices.

Bob Egner, Vice President of Product Management, told CMSWire the key improvement in the new release is enhanced adaptive rendering of content. In 7.5, he said, “the rendering is different based on who will be looking at it,” and the device on which it is being viewed.

E-Commerce, Content and Closing the Gaps: A Look at Sitecore

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Over the past two days, we have looked at different approaches to bridging the gap between content management and e-commerce. In the first part, we saw that e-Spirit has adopted a best-of-breed approach. Yesterday we saw how Elastic Path is using e-commerce APIs to integrate content.

In the final piece today, we look at Sitecore, which has put customers at the heart of the retail process by providing personalized content and user experiences.

E-Commerce, Content and Closing the Gaps: A Look at Elastic Path

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Yesterday we saw how e-Spirit has developed a best-of-breed approach to bridge the gap between content management and e-commerce.  But there are other approaches to this problem. Today we'll look at how Elastic Path tackles the problem with  API-centric commerce. This gives enterprises a single, unified customer experience no matter what device is being used to access the site.

E-Commerce, Content and Closing the Gaps: A Look at e-Spirit

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With more and more people shopping online, e-commerce vendors are constantly searching for new ways to find, engage and keep customers. One of the best strategies is the use of engaging content. Even so, many online stores struggle to provide optimal retail experiences.

A number of vendors are responding with solutions, including Elastic Path, e-Spirit and Sitecore. We'll take a look at what they are offering in a three-part mini-series starting today.

9 Key Facts about Web CMS in the Marketing Technology Landscape

MarketingTechLandscape.jpgDom Nicastro recently covered my latest crowded marketing technology landscape. The key takeaway? It's big.

In fact, it's far bigger than this graphic portrays. In the flood of comments on my accompanying blog post, you can see the dozens of amazing companies that have chimed in to kindly point out that I missed them. (Mea culpa.)

Noreen Seebacher followed up with a post that expressed most people's visceral reaction to the scale of this landscape: "Pass the Infographic and the Excedrin: Digital Marketing is Too Complicated."

 It is complex. But one way to tackle it is to focus on one piece at a time. So let's zoom in for a moment on the platform layer, in particular the Website/WCM/WEM category — i.e., the ever-expanding assortment of acronyms formerly known as "CMS." For shorthand, let's just call it the CMS category.

When Small Vendor Meets Large in the Web CMS Ecosystem

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IBM and CoreMedia have joined forces in the IBM Smarter Commerce partner ecosystem, giving the content management provider and Gartner Magic Quadrant for WCM visionary some Big Blue wings.

The WCM vendor, with about 150 employees, announced the news Monday at the National Retail Federation's 103rd Annual Convention and EXPO in New York City that its LiveContext platform is joining the IBM WebSphere Commerce. 

2014 Must-Do: Realize Technology (or Web CMS) isn't the 'Answer'

web cms,2014 Must-Do: Stop Looking to Technology (or Web CMS) As THE Answer

Houston, we have a problem.

Houston, let's buy a new Web CMS and new marketing software program.

Whoever is talking to Houston is not thinking straight, according to Scott Liewehr, president and principal analyst at Digital Clarity Group, a New York City digital research and consultancy firm. 

"Stop looking to technology — or a CMS — as the answer," Liewehr said. "It is usually not the reason for failure nor the reason for success."

Today, we deliver the sixth and final piece in our "2014 Must-Do" series — why technology or Web CMS isn't the only answer. Earlier this month, we talked about  measuring marketing campaigns' impact, shutting up and listening in B2B marketing, how blogging is essential these days, getting back to basics in Web CMS and becoming agile in B2B marketing.

2014 Must-Do: Get Back to Basics with Web CMS

web cms, 2014 Must-Do: Get Back to Basics with Web CMS

It's the New Year. Did you push some of your tasks from last month into January because it seemed like a year away at the time?

Well, it's time to stop procrastinating: 2014 is here. 

To help you get going in this infant stage of the new year, we're kicking off a series of "must dos" in areas including web CMS, customer experience and digital marketing. 

We start here with a must do for implementing and administering a web CMS. And top of mind is getting back to the basics, according to Irina Guseva, senior analyst at the Real Story Group, which specializes in technology research and strategic advisory services.

"I think orgs need to focus on usability and user friendliness," Guseva told us. "Everyone says they want an 'easy to use' CMS, but then buy or implement monsters."

Tips from an Industry User on Making Web CMS Work

As senior director of IT business partnerships & planning for platforms for Marriott International, Meghan A. Walsh works a little here and there with Web Content Management Systems (CMS). Kidding. She works in them a lot.

"Content management is not a one-size-fits-all task and yet vendors, for the most part, treat it that way," Walsh told CMSWire. "Every vendor tells me he can deliver content to multi-channels from one CMS, but I've not yet seen it proved. However, I'm still learning and meeting with vendors so maybe I'll have a different answer for you in the next couple of months."

Walsh talked with CMSWire about the challenges of running a CMS for a large, multi-channel organization.

WordPress 3.8: A Spiffy New Look and More

WordPress 3.8 Released with Upgraded Frontend, Backend UIWordPress 3.8 is out,  a minor update with lots of visual tweaks to both the front- and back-end interfaces. It features a modern new design — “most beautiful update yet," the company claims — and a default theme that is responsive on mobile devices.

WordPress is one of the largest open-source content management systems, used by upwards of 72 million websites.

Inside the Road to Acquia's Possible IPO

The open-source model for software is shaking up the Web Content Management System (CMS) business. One company that has greatly benefited from this is Acquia, one of the Boston area's most successful startups. Co-founded by Drupal's creator in 2007, Acquia has doubled its revenues in each of the last two years and sparked chatter of a US initial public offering (IPO) in 2014.

5 Ways Marketers Can Improve the CMS Experience

web cms, 5 Ways Marketers Can Improve Content Management System Experience

It's a 400-word blog post. One static image. Four hours? Yes, that's what it took a junior marketer to publish the piece.

It's an actual CMS horror story recalled by Christine Polewarczyk, senior director of global enterprise marketing with SDL.

"It should have only taken 15 to 30 minutes at most to post that blog," said Polewarczyk, who caught up with CMSWire exclusively after her talk last week on global marketing at the Gilbane Conference in Boston.

Oracle WebCenter Sites Review: Strengths, Weaknesses

Web CMS, Oracle WebCenter Sites ReviewI've been around the block with this product so many times I've worn out all my shoes. From its earliest days as FutureTense ContentServer, through the FatWire years, to its most recent incarnation as Oracle WebCenter Sites and everything along the way, it's been a very interesting, rewarding and occasionally frustrating journey through the eight (or eleven, depending on how you count) versions.

Goodbye WYSIWYG for Web Content Management Systems?

CMS platform provider SetSeed CMS thinks it offers a better alternative to WYSIWYG-based content management in its newest version. SetSeed 8 — with an all-new interface, improved mobile experience and new APIs — avoids problems caused by What You See Is What You Get (WYSIWYG) CMSs, company representatives claim.

SetSeed 8 also includes several APIs that allow SetSeed CMS to be used as a website builder for the first time.