HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Web Content Management System (CMS) News & Articles

E-Commerce, Content and Closing the Gaps: A Look at Elastic Path

e-commerce two.jpg

Yesterday we saw how e-Spirit has developed a best-of-breed approach to bridge the gap between content management and e-commerce.  But there are other approaches to this problem. Today we'll look at how Elastic Path tackles the problem with  API-centric commerce. This gives enterprises a single, unified customer experience no matter what device is being used to access the site.

E-Commerce, Content and Closing the Gaps: A Look at e-Spirit

e-commerce image.jpg

With more and more people shopping online, e-commerce vendors are constantly searching for new ways to find, engage and keep customers. One of the best strategies is the use of engaging content. Even so, many online stores struggle to provide optimal retail experiences.

A number of vendors are responding with solutions, including Elastic Path, e-Spirit and Sitecore. We'll take a look at what they are offering in a three-part mini-series starting today.

9 Key Facts about Web CMS in the Marketing Technology Landscape

MarketingTechLandscape.jpgDom Nicastro recently covered my latest crowded marketing technology landscape. The key takeaway? It's big.

In fact, it's far bigger than this graphic portrays. In the flood of comments on my accompanying blog post, you can see the dozens of amazing companies that have chimed in to kindly point out that I missed them. (Mea culpa.)

Noreen Seebacher followed up with a post that expressed most people's visceral reaction to the scale of this landscape: "Pass the Infographic and the Excedrin: Digital Marketing is Too Complicated."

 It is complex. But one way to tackle it is to focus on one piece at a time. So let's zoom in for a moment on the platform layer, in particular the Website/WCM/WEM category — i.e., the ever-expanding assortment of acronyms formerly known as "CMS." For shorthand, let's just call it the CMS category.

When Small Vendor Meets Large in the Web CMS Ecosystem

big blue wings.jpg

IBM and CoreMedia have joined forces in the IBM Smarter Commerce partner ecosystem, giving the content management provider and Gartner Magic Quadrant for WCM visionary some Big Blue wings.

The WCM vendor, with about 150 employees, announced the news Monday at the National Retail Federation's 103rd Annual Convention and EXPO in New York City that its LiveContext platform is joining the IBM WebSphere Commerce. 

2014 Must-Do: Realize Technology (or Web CMS) isn't the 'Answer'

web cms,2014 Must-Do: Stop Looking to Technology (or Web CMS) As THE Answer

Houston, we have a problem.

Houston, let's buy a new Web CMS and new marketing software program.

Whoever is talking to Houston is not thinking straight, according to Scott Liewehr, president and principal analyst at Digital Clarity Group, a New York City digital research and consultancy firm. 

"Stop looking to technology — or a CMS — as the answer," Liewehr said. "It is usually not the reason for failure nor the reason for success."

Today, we deliver the sixth and final piece in our "2014 Must-Do" series — why technology or Web CMS isn't the only answer. Earlier this month, we talked about  measuring marketing campaigns' impact, shutting up and listening in B2B marketing, how blogging is essential these days, getting back to basics in Web CMS and becoming agile in B2B marketing.

2014 Must-Do: Get Back to Basics with Web CMS

web cms, 2014 Must-Do: Get Back to Basics with Web CMS

It's the New Year. Did you push some of your tasks from last month into January because it seemed like a year away at the time?

Well, it's time to stop procrastinating: 2014 is here. 

To help you get going in this infant stage of the new year, we're kicking off a series of "must dos" in areas including web CMS, customer experience and digital marketing. 

We start here with a must do for implementing and administering a web CMS. And top of mind is getting back to the basics, according to Irina Guseva, senior analyst at the Real Story Group, which specializes in technology research and strategic advisory services.

"I think orgs need to focus on usability and user friendliness," Guseva told us. "Everyone says they want an 'easy to use' CMS, but then buy or implement monsters."

Tips from an Industry User on Making Web CMS Work

As senior director of IT business partnerships & planning for platforms for Marriott International, Meghan A. Walsh works a little here and there with Web Content Management Systems (CMS). Kidding. She works in them a lot.

"Content management is not a one-size-fits-all task and yet vendors, for the most part, treat it that way," Walsh told CMSWire. "Every vendor tells me he can deliver content to multi-channels from one CMS, but I've not yet seen it proved. However, I'm still learning and meeting with vendors so maybe I'll have a different answer for you in the next couple of months."

Walsh talked with CMSWire about the challenges of running a CMS for a large, multi-channel organization.

WordPress 3.8: A Spiffy New Look and More

WordPress 3.8 Released with Upgraded Frontend, Backend UIWordPress 3.8 is out,  a minor update with lots of visual tweaks to both the front- and back-end interfaces. It features a modern new design — “most beautiful update yet," the company claims — and a default theme that is responsive on mobile devices.

WordPress is one of the largest open-source content management systems, used by upwards of 72 million websites.

Inside the Road to Acquia's Possible IPO

The open-source model for software is shaking up the Web Content Management System (CMS) business. One company that has greatly benefited from this is Acquia, one of the Boston area's most successful startups. Co-founded by Drupal's creator in 2007, Acquia has doubled its revenues in each of the last two years and sparked chatter of a US initial public offering (IPO) in 2014.

5 Ways Marketers Can Improve the CMS Experience

web cms, 5 Ways Marketers Can Improve Content Management System Experience

It's a 400-word blog post. One static image. Four hours? Yes, that's what it took a junior marketer to publish the piece.

It's an actual CMS horror story recalled by Christine Polewarczyk, senior director of global enterprise marketing with SDL.

"It should have only taken 15 to 30 minutes at most to post that blog," said Polewarczyk, who caught up with CMSWire exclusively after her talk last week on global marketing at the Gilbane Conference in Boston.

Oracle WebCenter Sites Review: Strengths, Weaknesses

Web CMS, Oracle WebCenter Sites ReviewI've been around the block with this product so many times I've worn out all my shoes. From its earliest days as FutureTense ContentServer, through the FatWire years, to its most recent incarnation as Oracle WebCenter Sites and everything along the way, it's been a very interesting, rewarding and occasionally frustrating journey through the eight (or eleven, depending on how you count) versions.

Goodbye WYSIWYG for Web Content Management Systems?

CMS platform provider SetSeed CMS thinks it offers a better alternative to WYSIWYG-based content management in its newest version. SetSeed 8 — with an all-new interface, improved mobile experience and new APIs — avoids problems caused by What You See Is What You Get (WYSIWYG) CMSs, company representatives claim.

SetSeed 8 also includes several APIs that allow SetSeed CMS to be used as a website builder for the first time.

7 Rules for Selecting the Right Content Management System

Selecting a CMSThe good, the bad and the …wrong content management system (CMS). Nobody wants that last one.

Hastily selected Web CMS platforms will create plenty of adventure and excitement for you and your team. It just won't be the sort of excitement you expected.

Get into bed with the wrong CMS and easy tasks become hard and leverage turns to roadblocks. Ultimately, your organization won't realize the promise of return on investment (ROI) that justified the project in the first place. So let’s talk strategy for an effective Web CMS selection process.

New Joomla Release: Version Control, Rapid Application Development Tools

Joomla 3.2 Released with Version Control, Rapid Application Development ToolsJoomla, an open source content management system (CMS), is now offering features like version control, one click extension installation and a rapid application development module that bring the system in line with many of its commercial counterparts.

WordPress 3.7 Released with Automated Updates

WordPress 3.7 Released with Automated Updates

WordPress, one of the most popular content management systems, just released version 3.7, codenamed Basie after the estimable Count Basie. While not chock full of features, it does include a few significant improvements. One of the biggest is automated background updates, which enables seamless security and maintenance upgrades.

Liferay Unveils Mobile-Ready Version 6.2 of Its Enterprise Portal

Liferay, a provider of open source enterprise portal and social collaboration software, is launching its biggest update in two years. Announced this week at the Liferay North America Symposium in San Francisco and expected to be available sometime in the fourth quarter, version 6.2 features a new focus on the creation of mobile-enabled websites.

Telerik Updates Web CMS Sitefinity with Usability Enhancements

Telerik is updating its Sitefinity web content management system. The usability enhancements in the current version 6.2 include inline editing, an HTML5-based Google Analytics module and an administration dashboard for analytics. 

Google Adds Analytics APIs for Large Companies

Google Adds Analytics APIs for Large CompaniesGoogle has updated its Analytics APIs for things like account setup and configuration, and large companies that want to get in on some of the closed beta availability action can sign up now.

WordPress Gets File Sharing, Collaboration Features with Cloudup Acquisition

WordPress.com Parent Automattic Steps Close to World Domination with Purchase of File Sharer CloudupThis week, WordPress.com parent Automattic furthered its goal of world domination — that is, powering most of the planet’s websites — with the purchase of file-sharing startup Cloudup.

Oracle OpenWorld 2013 Day 1 Highlights #oow13

Oracle OpenWorld 2013 Day 1 Highlights #oow13Oracle CEO Larry Ellison launched the OpenWorld 2013 conference by announcing updates to the company’s combined hardware and software database systems, but there was much more going on at day one of the annual event.