There's a good reason for marketers to pay attention to Jackrabbit Oak, the newest version of the Apache Software Foundation's open source content repository — at least according to Chief Technical Officer and Hippo co-founder Arjé Cahn.
"Marketers should not have to choose between performance [in a website] and dynamic user experience," he told CMSWire
Hippo, which has offices in Boston, Mass. and Amsterdam, The Netherlands, offers an open source CMS. It's interested in Jackrabbit Oak because of its potential to help rapidly distribute dynamic content, and some members of the Hippo team have contributed code to the Jackrabbit project.
A content repository, according to the Apache Software Foundation, is "a hierarchical content store with support for structured and unstructured content, full text search, versioning, transactions, observation, and more."