Web Content Management System (CMS) News & Articles

If you’ve ever created content on a website and wondered what you could do to make it appear higher in search results, you’re not alone. In fact, there is an entire industry is dedicated to search engine optimization (SEO). Digital marketing platform provider EPiServer has introduced another option, SiteAttention, an add-on that provides search optimization advice as users are creating content.

Optimizing for mobile engagement is not always easy, thanks especially to the changing interfaces, screens and sizes of mobile devices. Still, the objectives remain the same: Provide relevant information or tasks in an accessible and user-friendly format. Many companies have been slow to adapt, struggling to decide between native and mobile apps or develop workflows that allow information to flow through content management systems. Challenges aside, there are many advantages to going mobile and many ways to leverage mobile to improve user access, engagement and ultimately revenue. In fact, the folks at Mobify have come up with 14 Essential Tactics for Mobile: Email, Search and Social Media Marketing.

When you think of social media, it used to be Facebook and Twitter that dominated. For many it may still be true, but in the last few years — heck, months! — several new social media channels have emerged. Whether it’s mobile apps like Instagram, boards on Pinterest, check-ins on GetGlue, or plus ones on Google+, there are many more channels to monitor customer engagement. Thanks to the launch of Confirmit Horizons Version 17, the latest release of its leading multichannel software solution, brand managers have more opportunities to engage customers, employees and research respondents in feedback programs across multiple channels. 

It’s time to take your brand’s influencers by the horns. That’s what the folks at Klout are indicating, anyway. This week it's announced Brand Squads, currently in beta, which allow Klout to give influencers a place to be recognized and have an impact on the brands they care about most, while giving brands insight into who their influencers are and what they are saying. How will it work exactly?

Web content management company TERMINALFOUR announced a new release of its web content management system (Web CMS), TERMINALFOUR Site Manager. Version 7.2 includes dozens of updates, big improvements to its integration features and better usability.

Many engagement platforms can help organizations better identify social metrics, including influencers and competitors. Today, Socialbakers enters the fray with its Analytics PRO platform.

An old mainstay around brands and brand experience strategy is that brands are best envisioned from outside-in and built from inside-out. This basic starting philosophy is what leads to some of the leading business and experience evangelists to focus on improving the global state of employee experience. Many people, including myself, trot out examples such as Southwest Airlines and Zappos as archetypes of this philosophy and give details as to why this philosophy creates customer loyalty beyond an individual transaction. There is, in my mind, some uncovered ground as to the nuances of human psychology and behavior that can both help to explain why this model works and to give insight into additional lines of reasoning when you are battling for corporate budgets against the bean counters.

Most customers need another page of your content like they need another piece of spam in their inbox.

No matter how seasoned a social media user you may be, there is still a certain level of glee that you feel after receiving a direct reply from a company about a comment, compliment or complaint posted online. To feel listened to is a powerful emotion, one that makes us more loyal to the person or company listening. As a result, achieving corporate empathy toward customers should be among an organization’s top priorities.

Social Business was all the rage this week and these articles stood out from the pack:

• Social Enterprise ROI: Measuring the Immeasurable
• 5 Tips for a Truly Social Business
• Engaged, Collaborative Employees Require CXM Style Thinking

But it wasn't all strategy and best practices: Yammer jumped into document collaboration, eXo built a Social Intranet in the cloud and Atlassian released an update to Confluence.

Next Wednesday, April 18th, our Digital Asset Management (DAM) tweet jam takes place. Tune in to get the latest on DAM strategies, best practices and a grasp of how DAM is impacting Customer Experience and Web Experience. All the Tweet Jam details are here.

Most Popular

• 5 Steps to Creating More Effective Content
• The Art of SharePoint Success: Architecture - The User Centric Intranet
• Yammer Acquisition Adds Document Collaboration to Social Networking
• Microsoft's Vision for Social & What That Might Mean for SharePoint
• Why Intranet Governance is Overrated: It's Really About Change Management

Editor's Picks

• Autonomy's Private Cloud Growth Points to Big Data & Customer Experience
• Social Enterprise ROI: Measuring the Immeasurable
• 5 Tips for a Truly Social Business
• The Oasis Web Experience Management Initiative (WEMI) Kicks Off in Copenhagen
• Engaged, Collaborative Employees Require CXM Style Thinking

Around the Web

• Social Business – 3 Themes for Implementation
• 'Be curious, not furious
• Two Questions that Set the User Experience Bar
• Marketing wants to own ‘Social Engagement?’ Think again.
• Branding inconvenience

Featured Events (all events | post your event)

• Apr 18 — Forrester's Marketing Leadership Forum Los Angeles
• Apr 24 — Internet World London 2012
• Apr 26 — (Webinar) Why Enterprise CMS Projects Fail, and How to Avoid the Pitfalls
• May 02 — (Webinar) Big Data + Customer Experience Management: Are You Ready?
• May 08 — J. Boye Philadelphia 12

Featured Jobs (all jobs | post your job)

• Creative Lead, Copywriter (Creative Lab) in New York at Google
• Software Architect in Washington DC at Armedia
• Senior Software Engineer in Portland at Jive Software
• Senior Vice President of User Experience in San Francisco at Salesforce
• Client Services Project Manager in New Jersey at Connotate

In its own blog on blogs (metablog?), Web monitoring company Pingdom is reporting the results of a study with news that WordPress is used by 48% of the top 100 blogs worldwide. The group increased that number 32% since its last study in 2009, Pingdom said. Further, WordPress founder Matt Mullenweg is looking to expand adoption rates moving forward.     

Web content management system and digital marketing platform provider Ektron is getting ready to grow a bit in the UK and Europe. The company has relocated and doubled the size of its office to prepare for a larger customer base.

Atlassian's Confluence 4.2 includes social user engagement and content discovery features and content editor enhancements.

Enterprise Web Experience Management (WEM) is all the rage these days — everyone wants to do more will less, in a more relevant, intelligent fashion and for multiple devices.

Answering the call, RivetLogic, an open source consulting firm, has developed an advanced WEM layer on top of the Alfresco open source content platform.

Dubbed Crafter Rivet — itself an open source offering (details here) — the product was developed by RivetLogic and key customers to address the WEM needs of both Alfresco customers and the broader market.

Crafter Rivet provides both an authoring and publishing application — Crafter Studio — and a high-performance content delivery system — Crafter Engine.

Crafter Studio comprises a set of a user-friendly features for marketers and other experience managers that includes dashboards, WYSIWYG authoring, in-context preview, workflow, analytics, and multi-channel publishing.

On the delivery side, Crafter Engine consumes content published from Crafter Studio and provides developers with the foundation for quickly building flexible Web and mobile applications using a range of delivery tier technologies.

Crafter Rivet provides a flexible WEM layer built on the Alfresco platform.

Rivet Logic is leading the charge to bring Alfresco WEM solutions into to the market by providing a solid Web Experience Management solution built upon and offered as open source software.

You can learn more about how Crafter Rivet works and engage in a live dialog with the RivetLogic team this Thursday — join in for a 1 hour webcast on April 12th running at 10am Pacific time / 1pm Eastern time. Click here to reserve your seat.

It's been one of those weeks where a little bit of everything was vying for our attention. A little digital asset management, a little content strategy, a little social business, a touch of SharePoint — you get the drift.

Here are some riveting reads for your holiday weekend:

• Digital Asset Management for Enterprise Intranets
• 5 Steps to Creating More Effective Content
• Driving Adoption in Social Business: More Thoughts from the Front Lines
• Social Media Marketers Search for Answers to Age-Old Questions

Most Popular

• The Employee is the New Customer
• Managing Records in SharePoint 2010: An ARMA Report Review
• Mobile Apps or Mobile Web? Siteworx's Tim McLaughlin Speaks Out
• Debunking Myths About Facebook Timeline Engagement
• Alert: What's Coming for Open Source CMS in April 2012

Editor's Picks

• 5 Steps to Creating More Effective Content
• Microsoft's Vision for Social & What That Might Mean for SharePoint
• 10 CRM Buying Issues for Your Customer Experience Management Strategy
• Digital Asset Management: Let's Not Forget Why it Started
• Google's Project Glass Offers A Squint into the Future

Around the Web

• 'How Creativity Works': It's All In Your Imagination
• Chat Seen as Customer Service of the Future
• Science Probes Why Tweets Go Viral
• Four Challenges Facing Today's CMOs and How to Overcome Them
• Social Business: The Experience Requirement – Getting Beneath the Advice

Featured Events (all events | post your event)

• Apr 11 — OpenText Content Day New York
• Apr 11 – (Webinar) Creating Great Mobile Websites, Quickly
• Apr 12 — (Webinar) Building Rich Web Experiences with Open Source
• Apr 18 — Forrester's Marketing Leadership Forum Los Angeles
• Apr 26 — (Webinar) Why Enterprise CMS Project Fail — And What You Can Do About It

Featured Jobs (all jobs | post your job)

• Project Manager in Seoul at SDL
• ScrumMaster in Auckland at SilverStripe
• Senior Online Content Manager in Georgia at Digital Sherpa
• Interactive Project Manager in NewYork at Bridgeline Digital
• IS Business Analyst in Ohio at Hyland

The mobile web is exploding — it's true. And the good news is that intelligently addressing the needs of your mobile visitors doesn't have to be intimidating or resource intensive.

Yes, building mobile experiences is not a simple as publishing your website for a smaller screen. But, you also do not need to create completely separate code bases and content.

What if you could design and deploy all your content across all devices appropriately using a single environment and a single set of templates? The key, according to the Telerik team, is to develop your mobile strategy based on "responsive design".

Using responsive design you can:

• Create and manage your content in a single location and have it reflected appropriately across channels and devices.
• Manage a single URL regardless of device used to access your site.
• Automatic adjust the size of screens without doing device detection or redirecting the user to other locations.
• Manage web properties without additional server logic.

Responsive design concepts, product solutions and means of building mobile experiences will be address in an upcoming one hour interactive webinar on April 11 at 8am Pacific / 11am Eastern / 16:00 GMT.

Is mobile on your mind? If so, you can reserve your seat here.

As you have probably heard, gamification adoption is growing  in the enterprise. The rapidly expanding demand is driving new vendors to enter the market and existing vendors, such as BigDoor, to expand its platform. BigDoor has announced a new version of its Gamified Rewards Program.

We reported in January that open source webserver nginx was gaining adoption and had managed to surpass Microsoft IIS in the number of active sites. Netcraft has released its April web server survey and it seems nginx’s market share is continuing to rise.

When you think of online video, chances are you’re probably still stuck in the land of web 2.0. Videos, no matter how entertaining, are still static. And though we dream that every video we post has the power to go “viral,” the truth is that, within minutes after posting, excitement slowly wanes, along with pageviews. However, SundaySky is putting the engagement back into online videos — literally.

What once seemed like a novelty is now commonplace among the many social business solutions employed by companies big and small. Thanks to the analytics vision of Seth Grimes, many of the early developments of sentiment analysis found their voice at his Sentiment Analysis Symposiums.