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Web Content Management System (CMS) News & Articles
By David Roe
| Wednesday Apr 4, 2012
Earlier in the week, we looked at some good CRM buying principles outlined by SugarCRM, which, as one of the fastest growing companies in the space, has a lot to say on this. Today, it has announced that it will be getting a lot bigger in the near future courtesy of a US$ 33 million cash boost through its latest financing round.
By Marisa Peacock
| Wednesday Apr 4, 2012
Personalization is all the rage these days, for better or worse. However, to help its customers capitalize on the trend, Demandbase, known for its B2B real-time personalization and targeting platform, has launched a Strategic Services Program designed to implement real-time identification faster, and more effectively leverage its capabilities to optimize B2B web marketing efforts.
By Marisa Peacock
| Tuesday Apr 3, 2012
When it comes to Facebook fan engagement and the new Timeline for pages, there are two groups. One is armed with anecdotal case studies that show how the new design affects fan engagement rate positively. Another is armed with anecdotal case studies that show Timeline for brands has actually decreased fan engagement with companies on Facebook. Whom should you believe?
By Josette Rigsby
| Tuesday Apr 3, 2012
Almost from the moment we are born and conscious of our surroundings, we embrace games. From peek-a-boo to sports to hours immersed in a digital world battling elves, humans love games. Unless you happen to be a professional athlete, playing games is probably limited to a few stolen hours each week. However, that may be changing, thanks to gamification.
By David Roe
| Monday Apr 2, 2012
Last week we took a look at some of the questions around customer experience management and — as ever — answered those questions. Before moving on, let’s take a final look at it, and some of the considerations that enterprises need to take on board before investing precious IT budgets in customer relationship management software, better known as CRM software.
By Gerry McGovern
| Monday Apr 2, 2012
If you're part of a large website then understanding human behavioral data will be central to the advancement of your career.
By Barb Mosher Zinck
| Saturday Mar 31, 2012
This week we've got questions (and answers) for you:
These are just some of the topics we explored this week — and the answers have been enlightening.
Customer Experience Management (CXM) is on the mind of every CEO, CIO and CMO and there are no easy answers, no cookie cutter blueprints to do it right.
Tomorrow we welcome you to April — join us this coming month as we look at the evolution of Digital Asset Management (DAM) and it's increasingly important role in the online customer experience.
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By Josette Rigsby
| Friday Mar 30, 2012
Magazine-focused content manager Godengo announced that it has acquired Texterity, which provides a publishing platform for digital and mobile platform magazines. The new partnership could provide a single platform for publishing magazine content to any digital output channel.
By J. Angelo Racoma
| Friday Mar 30, 2012
The Web is moving away from static displays and web pages, and even advertising companies are warming up to the trend of using rich media in their campaigns. A recent study by MediaMind gives credence to the need to spend more effort in building rich media displays, as these attract more web views and user actions than static ad displays by more than 600%.
By Marisa Peacock
| Friday Mar 30, 2012
Is your company ready for Facebook Timeline for brand pages? Today’s the day when, ready or not, your company page will switch over to the new page layout. And while we’re sure that you’ve been inundated with tips, tricks and tweaks you’ll need to create and perfect your Facebook presence, we’d thought we’d use this opportunity to share with you some information that might persuade you that Facebook Timelines are a good thing, when it comes to customer engagement.
By Barb Mosher Zinck
| Thursday Mar 29, 2012
As we close out our March editorial theme on the internal customer experience, let's have a look at a web content management vendor — e-Spirit — which has taken the time to build a platform that delivers a great experience to not only the customer, but to the people who build the customer experience.
By Barb Mosher Zinck
| Thursday Mar 29, 2012
I love to walk into Business Depot and smell all that fresh, unused paper just waiting for my pen. I also love my print magazines. But what I saw at the Adobe Summit last week was enough to make me consider the alternative — digital magazines — as almost too enticing to ignore.
By Dee-Ann LeBlanc
| Thursday Mar 29, 2012
Welcome to the March 2012 installment of our what's coming from the open source projects in the next month. If you feel that your project was left out, we invite you to email us at pr@cmswire.com to have a project representative added to the list of people we contact for updates.
By Marisa Peacock
| Wednesday Mar 28, 2012
This year’s State of Community Management report, published by The Community Roundtable, takes an anthropological view of tracking, observing and analyzing how community management is being developed and implemented across organizations. And like cultural anthropologists before them, they have created a maturity model designed to help us all better understand the issues and competencies relevant to community managers. Margaret Mead would be proud.
By Marisa Peacock
| Wednesday Mar 28, 2012
In July 2011, Tealeaf reported that after surveying more than 120 attendees of Forrester’s Customer Experience Forum, 84% felt that putting a mobile customer experience strategy in place is just as or more important than customer experience for fixed websites. Eight months later, Tealeaf is capitalizing on this sentiment by introducing a new version of Tealeaf CX Mobile, a complete mobile customer experience management solution.
By Marisa Peacock
| Tuesday Mar 27, 2012
A recent study by Brian Solis and the Altimeter Group has challenged what we think we know about social influence, how it’s created and what it means.
By Steve Sechrist
| Tuesday Mar 27, 2012
Seattle-based Software as a Service provider Ingeniux Corp. said today the company is licensing 51degrees.mobi's mobile Premium Device Data and will use the technology as part of its mobile solutions package. The software will be integrated with its CMS web content management and Cartella community and collaboration software, allowing developers to target content delivery to most mobile devices and accelerate advanced feature development.
By Mark Simpson
| Tuesday Mar 27, 2012
A truly personalized online customer experience — what essentially amounts to a custom website for every customer — has been the Holy Grail of Marketing for over a decade.
By Marisa Peacock
| Tuesday Mar 27, 2012
As we closely examine the role of customer experience management within the enterprise, the focus has been on developing a collaborative infrastructure that allows customers and employees to glean information from each other. And while we spend time talking about the types of platforms you can deploy, it’s just as important to go back to basics and think about how you currently engage customers and what you do with the information and feedback you provide.
By Barb Mosher Zinck
| Saturday Mar 24, 2012
This week we discussed the user experience of web content management including The Need for a Simpler Enterprise CMS Sharing Interface and Upcoming Revolution in Web Content Management. The Web CMS / Online Customer Experience industry is a cauldron of innovation and integration these days — exciting times.
If you didn't have a chance to attend the Adobe Digital Marketing Summit or DrupalCon Denver, here's your opportunity to catch up on the strategies and tools innovations.
From the Adobe Digital Marketing Summit:
From DrupalCon Denvor:
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