logo_alterian_2009-11.jpg  Alterian, a leader in providing marketing services and system integrations, is possibly making progress with its recent acquisition of web content management systems vendor Mediasurface. Recently, the company made strides with the integration of Dynamic Messenger with Immediacy and Morello.

When we previously covered Alterian's new strategy for success, we were questioning if the acquisition of Mediasurface was working out quite as well as it could. No solid answers have been unveiled, but these latest developments appear to be progress.

David Eldridge, CEO, Alterian, said: ?As companies continue to shift spending towards online and integrated marketing initiatives marketers have been demanding tools and assistance to make this happen effectively. Alterian?s global partner network is now well armed to support their clients? success through our new, integrated online and offline analytics led marketing services platform"

Dynamic Messenger Integration

Dynamic Messenger, an e-mail marketing application developed by Alterian, is now integrated and capable of making use of data stored within Immediacy and Morello. This latest development will allow users to execute better e-mail marketing campaigns.

The culmination of all this is tagged as Alterian Engage. "The resulting offering, branded as Alterian Engage, reduces duplication of content across multiple systems in the marketing department, simplifies the workflow process required to deliver email campaigns and significantly reduces the time taken from initial marketing idea to campaign execution."

Reading Room Steps Forward

Reading Room, a digital communications agency with over 150 staff, was the first company to step forward to try out Alterian's newest products. Margaret Manning, CEO, Reading Room says, "We are always looking for ways to deliver innovative capabilities to our clients to improve their digital communications. Combining our creative, strategy and technology capabilities with a platform that truly integrates content, analytics and execution will enable real advances in this area."

Alterian is a company in transition, but things seem to be moving forward.