astoria_software.png Astoria Software and Idiom Technologies just announced a joint marketing agreement. Aside from doubling their own user databases, the agreement will help clients leverage the coupled SaaS solution for a structured and more scalable content management environment.Dan Ortega, Astoria's VP of marketing, called the liaison the "logical next step for Astoria and Idiom." He added that, working together, the companies "can deliver a much higher level of value at much lower costs than [they] could by working independently." The companies will integrate Astoria's structured content management solution, Astoria On-Demand, with Idiom WorldServer On-Demand, the company's online globalization management system. Last month Idiom developed a similar relationship with XyEnterprise. The deal will empower Forbes Global 2000 manufacturers in particular to gain access to WorldServer On-Demand via Astoria's interface. As competition pushes manufacturers to release more variations of product at a faster speed, they're also pushed to upgrade their product documentation processes to reconcile increasing product complexity and customer expectations for simplicity. Not an easy tightrope to walk. But it's to this sort of environment that the Astoria/Idiom collabo lends itself. With the power of industry standards on its side, including XML and Darwin Information Typing Architecture (DITA), Astoria yields an adaptable solution that meets warring needs on the manufacturing end. WorldServer On-Demand both simplifies and speeds the translation and localization processes of reusable content, both online and off. This helps the solution eliminate delays in the availability of translated content at the market level. Sounds like another match made in Enterprise Heaven, baby.