Atex has announced that it partnered with The Access Network Company to develop new branded-publisher-focused functionality for its Polopoly web content management system, which it said provides small and mid-sized publishers with a platform for deploying customizable, configurable, branded local news and GPS-enabled content.

Polopoly Enhancements

Atex, based in the UK, bought Polopoly in 2008 to boost its digital news and advertising program but hasn't announced much about it in the past year and a half, so it's got some catching up to do.

New developments to Polopoly include tools for tablet publishing, text mining, WYSIWIG editing, dynamic landing pages and rapid microsite creation, Atex said.

In addition, Polopoly is available through Software as a Service (SAAS) for organizations that are looking to move to the cloud.

Integration with Access' City Guide Publisher CMS

In addition, Atex said that Access Network has integrated its City Guide Publisher CMS with the Polopoly Web CMS. This enables publishers to customize and manage location-based content and to distribute that customized content through configurable mobile and online applications.

The company also announced a new client, BlackBook, which publishes the BlackBook mobile city guides, BlackBookmag.com, and BlackBook magazine. BlackBook chose the system for its functionality, implementation and integration with the City Guide Publisher platform, Atex said

Polopoly will continue to see improvements as the company adds greater integration with ad platforms that allow for more targeted contextualized ads, said Lars Jiborn, vice president of sales.